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As an e-commerce retailer, summertime comes with mixed feelings. On one hand, it is a great time to just soak up the sun and do lots of fun things. On the flip side, summertime comes with reduced revenue because everyone is out having fun and only a few of them have the time to make online purchases.

But do you know that you can rewrite that narrative? All you need to do is to prepare your e-commerce store for the summer to turn things in your favor. Here’s how to go about that.

Make Your Site More Mobile-Friendly

One of the major reasons for reduced e-commerce revenue during summertime is because fewer people take their computers on those fun-seeking forays during the summer. A mobile phone is handier and since people easily surf the web with their mobile devices, a laptop becomes unnecessary. Unfortunately, a lot of e-commerce retailers have not mastered the science of making their stores more mobile-friendly.

You don’t have to be in that club. Since people use their mobile devices more during summer, find ways to make your store compatible for purchases from a mobile device. That way, people can order whatever they want from your store regardless of their location. All they need is internet connectivity.

Leverage Summer Products

Summertime comes with its peculiarities and market demands. You can align your store’s offerings to incorporate some of the products that are in high demand during the summertime. Hence, launching products that are summer-oriented is one great way to get prepared for the market forces that hold sway during summer. Switching to products that sell during summer will keep your store “open” during the summer season.

Organize Contest Giveaways

During the summertime when conversions are low and whatnot, a contest giveaway can change all of that. Heck, you don’t even have to wait that long. You can get the giveaways done long before that. The thing with these giveaways is that they increase engagement and conversions while creating buzz about your products. You might have to partner with some affiliate marketers to get it right though.

Plan on a Summer Sale

Holding a summer sale is a great idea especially if you have some stock that you have not been able to get out of the store. A summer sale is a great way to boost sales and increase your income. It is also a great way to reward customers that have been loyal to you all year round. A summer sale allows you to clear stubborn stock, make some money and stay in the good books of your customers. That looks like a win-win situation.

Work On Your Content

You will be needing some kind of content to get your customers primed for your summer products and all the other good stuff you have lined up for your customers during the summer. The idea behind this kind of content is that it offers key insights that they need about getting the product, what benefits it offers, and so on. Generating this kind of content about your store’s offerings for summer also gives you a chance to enhance your SEO as you get to include new keywords.

To get the most of this content, you’d need to plan your content. A great way to go about planning your content is to get a detailed content calendar. That way your content generation for your ecommerce store is more productive and effective.

Use Chatbots

If you handled the tips above right, you’d need chatbots to handle the influx of questions that will be coming from old and new clients. A great chatbot strategy ensures that a significant aspect of your store’s customer service needs is met. Chatbots increase your efficiency as they can easily answer the common questions customers ask leaving fewer and more complicated questions for you to handle.

Invest in Your Visuals

One of the first things that clients notice about your store is the way it looks. In a season when most ecommerce retailers are struggling for the available clients, you must invest in the way your store looks to the visitors who find their way there. Find ways to improve your brand’s image. Ensure that your promotional materials are designed to arrest attention and compel the readers/viewers into some positive action. Invest as much as you can into your product photography because the more attractive the products are the more likely they are to be ordered.

Endnote

A wise man once said that your success in any endeavor is down to your level of preparation. The summer season can be trying for the uninitiated ecommerce retailer. With some preparations, you could turn things around and get the best summer sales yet. Use the tips described in this article and get your ecommerce store ready for the summer.

Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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As an online business owner, growing your E-commerce store would be your utmost priority. Although most business owners know the basic marketing strategies, they don’t understand how to use them to step up their businesses and attain the highest business growth level. An effective digital marketing strategy is essential for every E-commerce store. In this guide, we’ll give you tactics on how to grow your E-commerce store with effective digital marketing strategies. Whether you already own an E-commerce store or you are a beginner, you can employ these strategies for your online businesses.

Search Engine Optimization

SEO has been proven over and over again to achieve successful results in promoting online businesses. Marketing strategies shouldn’t just be on a short-term basis. SEO should be your best option, especially if you want low acquisition costs.

SEO involves using keywords related to your niche. You can also use SEO to target a wider audience by using broader keywords related to your niche. For instance, if your niche is cosmetics, you would use keywords related to beauty and makeup. You gain a more relevant audience when you create content around your niche. Here are a few SEO strategies to promote your E-commerce store;

  • Use SEO tools. SEO tools help you assess SEO on your online store and informs you when you make SEO errors. You can use SEO tools like; SEO manager or Plug-In. Google penalizes you when there are SEO Errors on your sites. They can penalize you by removing your search engine visibility. Using these SEO tools helps you optimize your site correctly.
  • You can optimize your online store by creating more web pages. Adding blog posts, new products, landing pages, and Ebooks can attract more traffic to your site.
  • Keep updating old content. Delete the outdated ones and add content that’s relevant to current trends. When you do this, your content ranks high in Google search results which drives more traffic to your E-commerce store. As you create more content, ensure you update your old content as well.

Social Media

Social media isn’t only about posting content daily. To effectively promote and grow your online store, you need a viable and working plan. Social Media platforms have their target audience. For instance, LinkedIn focuses more on B2B (business-to-business) audiences. So, if you are a beauty products retailer, your sales will most likely not come from LinkedIn. You will get more engagements from social media platforms like Pinterest, Instagram, and Facebook. More sales would come from these platforms because they are visual platforms.

Identifying the suitable social media platform for your business is the first step. Subsequently, you can consider other factors like; the kind of content to post, how often you should upload content, and tactics that can significantly promote your E-commerce store. Here are a few social media tactics that can promote your E-commerce store:

  • Know your target customers by focusing on your demographics. Demographics can be based on sex, age, class, profession, etc. This will help you tailor your content to the interest and needs of target customers.
  • Build your customers’ loyalty by sharing their content with your audience. You can share photos of a customer using your product with your audience.
  • Use a social calendar to help you schedule your content appropriately. Social calendars can help you track the kind of content your audience responds to the most.

Email Marketing

Email marketing is one of the fastest ways to grow your E-commerce store. Email Marketing works effectively when you can keep remarketing your brand to your target audience. You can include an opt-in directory to your blog or page to build your email list. The bigger your email list is, the more impact your marketing strategy creates.  Here are some email marketing tips for you;

  • Create an email funnel: Email funnels are sequenced emails that help you market your chosen product to your customers.
  • Send personalized emails: Personalized emails increase your sales because the email is usually relevant to your customer. You can easily send personalized emails by segmenting your email lists.

Advertisement

Advertisement is one of the most popular marketing strategies business owners use to promote their brand. Thanks to technology, E-commerce store owners can now use ads to grow their online businesses. Social media platforms now offer paid ads that business owners can use to promote their businesses. You can use Facebook and Google to run retargeting ads that can help you generate more sales from revisiting customers.

Collaborate with Other Brands and Influencers

People usually perceive brands with a similar audience to be competitors, not allies. But, contrary to what many people think, collaborating with brands can grow your business. Targeting the audience of the other brand can help you gain a wider audience; this makes your business more successful. You can collaborate with other brands by creating joint content, launching a new product jointly, or hosting contests.

Influencer marketing can skyrocket your business into a success. Influencers usually have a wider audience. They can help you promote your business to their audience; which makes your business more successful.

Conclusion

These different digital marketing strategies can work together. Hence, combining several digital marketing strategies gives your business the maximum growth it needs. Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Online business is increasingly becoming the order of the day. Having an e-commerce store is probably one of the wisest decisions you can make for your business. Just like a physical shop needs to attract customers to patronize their products or services, an ecommerce store isn’t any different. In fact, with the increased competition in the online business world, one needs to properly maintain a steady flow of new customers whilst holding on to existing consumers. Here, we’ll be looking at some tips needed to attract customers to your ecommerce store.

Make Your Website Catchy

A catchy website is very crucial, the first impression should be optimal for visitors to your website who are potential customers for your e-commerce store. Your website which is your online store must not just be attractive, it should also be well organized like classifying products under related categories, user friendly and well detailed. A lot of people purchase from stores online because of their appearance.

Design a Fully Responsive and Mobile-Friendly Website

Nowadays people tend to spend a lot of time on their phone. When trying to purchase online they want to be able to order right from their mobile phones. Design your website to be fully-responsive and mobile-friend. Such that it works perfectly on phones and tablets.  Also, the website should be easy to navigate when exploring different products in the store.

Create Great Content (Research Your Target Audience)

The content on your e-commerce store goes a long way to winning over customers. Awesome content leads to high conversion business. To achieve this, emphasis must be laid on the target audience. Detailed research of their preferences must be done. Knowing what trends amongst your target audience cannot be overemphasized, be it national or international, whether the female or male populace, old or young. Be sure your content captivates the hearts of your targeted customers.

Take High-Quality Product Photography and Provide Well-Detailed Product Description

Showcasing products with large or high-quality pictures is an eye-catching factor you don’t want to miss out on. A picture is worth a thousand words and can be a very strong determining factor between a sale and no sale. Therefore you don’t want to miss out on presenting your products beautifully.

After capturing your potential customer’s attention with the appropriate imagery, you do not want to leave them disappointed with little or no product description. Product descriptions must be absolutely informative, detailed and well-structured to keep the customer engaged and wanting to buy or repurchase for existing customers.

Have Good Reviews and Ratings

A customer feels more assured when there are good reviews and ratings of your e-commerce store and products. A product that has many positive comments would most likely catch the attention of a potential buyer than one with no comment. So try encouraging customers to give comments after purchasing from your store. This gives you valuable insight into your products whilst serving as a valid recommendation for potential customers.

Another aspect here is having a good customer support system, swift responses to queries by your clients goes a long way in garnering a good rating for your website. People tend to get discouraged when their concerns are not dealt with on time and or properly. A friendly sincere rapport with your customers is very vital. A satisfied customer brings a whole lot of positivity to your brand name, serving as a recommendation for potential clients.

Utilize the Power of Social Media

Your website is radiating but with little traffic. About 75% of the world’s population is on a social media platform or another, make use of this powerful tool to advertise your website. If you already have strong followership on various platforms, now is the time to build on that, posting short engaging videos about your e-commerce store and its products frequently is the way to go. Be active on various social media platforms engaging your target audience and leaving a link to your website at all times. Also, ensure you are getting feedback and work with them (the feedbacks) to create a better experience for your customers.

Give Discounts

Furthermore, consider giving discounts from time to time. You want to entice your customers new and old with different types of freebies. A discount in prices at a particular time or free shipping for either first-timers or a loyalty scheme that ensures that your existing customers get certain discounts are mostly welcomed. Research shows that some customers buy goods just because of promotions not necessarily because they are in urgent need of that particular product.

Increase Your Website Visibility through SEO

When customers search the web you want your e-commerce store to be readily visible at the top of the search engine. This is directly proportional to increasing the traffic on your website, which in turn attracts sales with your website already brimming with elegance. Be sure Hire an SEO expert to help optimize your website with the right keywords to put your website at the top of the search engine results.

Conclusion

Attracting customers to your e-commerce store might be quite challenging but with the steps above you increase the traffic to your website considerably. Dedication to making your brand outstandingly beautiful and catchy is very important. Like earlier stated, satisfied customers are invaluable so you want to intensify your efforts not just for attracting them but giving your customers an experience worth coming back for.

Do you need a reliable drop shipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.