Online business is increasingly becoming the order of the day. Having an e-commerce store is probably one of the wisest decisions you can make for your business. Just like a physical shop needs to attract customers to patronize their products or services, an ecommerce store isn’t any different. In fact, with the increased competition in the online business world, one needs to properly maintain a steady flow of new customers whilst holding on to existing consumers. Here, we’ll be looking at some tips needed to attract customers to your ecommerce store.
Make Your Website Catchy
A catchy website is very crucial, the first impression should be optimal for visitors to your website who are potential customers for your e-commerce store. Your website which is your online store must not just be attractive, it should also be well organized like classifying products under related categories, user friendly and well detailed. A lot of people purchase from stores online because of their appearance.
Design a Fully Responsive and Mobile-Friendly Website
Nowadays people tend to spend a lot of time on their phone. When trying to purchase online they want to be able to order right from their mobile phones. Design your website to be fully-responsive and mobile-friend. Such that it works perfectly on phones and tablets. Also, the website should be easy to navigate when exploring different products in the store.
Create Great Content (Research Your Target Audience)
The content on your e-commerce store goes a long way to winning over customers. Awesome content leads to high conversion business. To achieve this, emphasis must be laid on the target audience. Detailed research of their preferences must be done. Knowing what trends amongst your target audience cannot be overemphasized, be it national or international, whether the female or male populace, old or young. Be sure your content captivates the hearts of your targeted customers.
Take High-Quality Product Photography and Provide Well-Detailed Product Description
Showcasing products with large or high-quality pictures is an eye-catching factor you don’t want to miss out on. A picture is worth a thousand words and can be a very strong determining factor between a sale and no sale. Therefore you don’t want to miss out on presenting your products beautifully.
After capturing your potential customer’s attention with the appropriate imagery, you do not want to leave them disappointed with little or no product description. Product descriptions must be absolutely informative, detailed and well-structured to keep the customer engaged and wanting to buy or repurchase for existing customers.
Have Good Reviews and Ratings
A customer feels more assured when there are good reviews and ratings of your e-commerce store and products. A product that has many positive comments would most likely catch the attention of a potential buyer than one with no comment. So try encouraging customers to give comments after purchasing from your store. This gives you valuable insight into your products whilst serving as a valid recommendation for potential customers.
Another aspect here is having a good customer support system, swift responses to queries by your clients goes a long way in garnering a good rating for your website. People tend to get discouraged when their concerns are not dealt with on time and or properly. A friendly sincere rapport with your customers is very vital. A satisfied customer brings a whole lot of positivity to your brand name, serving as a recommendation for potential clients.
Utilize the Power of Social Media
Your website is radiating but with little traffic. About 75% of the world’s population is on a social media platform or another, make use of this powerful tool to advertise your website. If you already have strong followership on various platforms, now is the time to build on that, posting short engaging videos about your e-commerce store and its products frequently is the way to go. Be active on various social media platforms engaging your target audience and leaving a link to your website at all times. Also, ensure you are getting feedback and work with them (the feedbacks) to create a better experience for your customers.
Furthermore, consider giving discounts from time to time. You want to entice your customers new and old with different types of freebies. A discount in prices at a particular time or free shipping for either first-timers or a loyalty scheme that ensures that your existing customers get certain discounts are mostly welcomed. Research shows that some customers buy goods just because of promotions not necessarily because they are in urgent need of that particular product.
Increase Your Website Visibility through SEO
When customers search the web you want your e-commerce store to be readily visible at the top of the search engine. This is directly proportional to increasing the traffic on your website, which in turn attracts sales with your website already brimming with elegance. Be sure Hire an SEO expert to help optimize your website with the right keywords to put your website at the top of the search engine results.
Attracting customers to your e-commerce store might be quite challenging but with the steps above you increase the traffic to your website considerably. Dedication to making your brand outstandingly beautiful and catchy is very important. Like earlier stated, satisfied customers are invaluable so you want to intensify your efforts not just for attracting them but giving your customers an experience worth coming back for.
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