Nobody is above mistake, and mistakes are bound to happen in any business, including dropshipping and e-commerce. In fact, mistakes in dropshipping and e-commerce are not only found with the cases of newbies in the industry, but even the seasoned and the most successful entrepreneurs in this industry have also had their share of the mistakes.
However, they are successful today because they found their way around these mistakes. In this guide, you’ll learn about nine mistakes dropshipping and e-commerce entrepreneurs make and how to avoid them.
Picking a Wrong Niche
Your niche is vital, and one of the keys that determine how successful business would be. Some entrepreneurs got it wrong from the start by choosing the wrong niche. When starting a dropshipping or e-commerce business, niche choosing is one of the things that need to be done carefully and intelligently.
To choose a niche, it must be a niche you have passion for and very knowledgeable about. You can even determine how good a niche is by leveraging the likes of tools like Google Trend.
Putting All the Eggs in Just One Basket
Now, these eggs are investments, and putting them all in one basket means putting all the investment in only one market or promotion method. Promotion is critical for any business, including dropshipping and e-commerce.
While you can use paid ads and influencer market as the promotion methods, some entrepreneurs, sometimes make the mistake of going for only one. The solution, however, is for entrepreneurs to go for as much as possible, and diversify when promoting their store.
Using Too Many Suppliers
While it’s good to diversify in promotions, or even using more than one supplier in dropshipping and e-commerce, having too much often cause problems. Since it’s good to have more than one supplier as dropshippers get to compare prices and do not always need to close the shop because a supplier can’t deliver a particular product, they tend to go for many suppliers they do not necessarily need. It can be, and would be stressful managing them all together at some point. So, it’s better having them ‘not too many. ‘
Fulfilling Orders Manually
While it’s manageable to fulfil orders manually when you’re just starting, it would be a big mistake doing it manually when your orders are much. You might be able to process just ten orders manually if you only need to process 10. But if you’re to process hundreds or thousands, then doing it manually would be a drain on time and resources. Entrepreneurs should instead leverage automation to fulfil their orders as there are many tools available for this purpose.
Copying Other People’s Facebook Ads
That moment when you feel your content isn’t good enough, and you carbon-copy other people’s Facebook ads. While it’s good to see how your competitors are doing their thing, carbon-copying their thing is very bad for your business. A big mistake that if continued, could limit one’s chances of success in dropshipping and e-commerce. The solution is to provide original content, captivating images, and other elements that stand out.
Website Structure
Website structure happens to be another ground on which entrepreneurs commit mistakes. Websites that are not well structured often cause confusion and navigation problems for the visitors, which in turn reduces the chances of sales. To avoid this, ensure your store is very clear and neat, with easy navigation. There are platforms you could leverage while building your store, Shopify, WooCommerce, etc. can do a great job.
Failure to Edit Product Names and Descriptions
For every product, there’s a name and descriptions from the supplier. However, not making some changes to these names and descriptions can be a mistake. The goal is to customize, create, and make these products as yours as possible. Moreover, you are in the best position to give your customers the best description that won’t confuse them.
Not Reading Product Reviews
What about if the product is appealing and good to the eyes. Even the engagement is great. But there’s something some entrepreneurs often overlook, and that’s in the product review. Not reading products review before putting them on the store for your customers can be damaging to a store’s name. Visual appeal doesn’t always mean a product is great, always ensure you go over product review and see what users have to say about it.
Giving Up Too Early
Sounds like a mistake? Well, it is—a huge mistake from entrepreneurs, especially at the start-up stage. While dropshipping may be easy to enter, staying relevant is where the main task is, as there are a lot of things you’d need to deal with. Most of them have pushed some entrepreneurs back, and they gave up too early. Instead of giving up, take your time to understand and explore mistakes, then put them to good use.
There you go! When identified, the good thing about a mistake is that solutions can easily be provided or ways to avoid them. In light of this, above are some of the common mistakes entrepreneurs make in dropshipping and e-commerce and how to avoid them, to have a successful dropshipping and e-commerce business.
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