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Nobody is above mistake, and mistakes are bound to happen in any business, including dropshipping and e-commerce. In fact, mistakes in dropshipping and e-commerce are not only found with the cases of newbies in the industry, but even the seasoned and the most successful entrepreneurs in this industry have also had their share of the mistakes.

However, they are successful today because they found their way around these mistakes. In this guide, you’ll learn about nine mistakes dropshipping and e-commerce entrepreneurs make and how to avoid them.

Picking a Wrong Niche

Your niche is vital, and one of the keys that determine how successful business would be. Some entrepreneurs got it wrong from the start by choosing the wrong niche. When starting a dropshipping or e-commerce business, niche choosing is one of the things that need to be done carefully and intelligently.

To choose a niche, it must be a niche you have passion for and very knowledgeable about. You can even determine how good a niche is by leveraging the likes of tools like Google Trend.

Putting All the Eggs in Just One Basket

Now, these eggs are investments, and putting them all in one basket means putting all the investment in only one market or promotion method. Promotion is critical for any business, including dropshipping and e-commerce.

While you can use paid ads and influencer market as the promotion methods, some entrepreneurs, sometimes make the mistake of going for only one. The solution, however, is for entrepreneurs to go for as much as possible, and diversify when promoting their store.

Using Too Many Suppliers

While it’s good to diversify in promotions, or even using more than one supplier in dropshipping and e-commerce, having too much often cause problems. Since it’s good to have more than one supplier as dropshippers get to compare prices and do not always need to close the shop because a supplier can’t deliver a particular product, they tend to go for many suppliers they do not necessarily need. It can be, and would be stressful managing them all together at some point. So, it’s better having them ‘not too many. ‘

Fulfilling Orders Manually

While it’s manageable to fulfil orders manually when you’re just starting, it would be a big mistake doing it manually when your orders are much. You might be able to process just ten orders manually if you only need to process 10. But if you’re to process hundreds or thousands, then doing it manually would be a drain on time and resources. Entrepreneurs should instead leverage automation to fulfil their orders as there are many tools available for this purpose.

Copying Other People’s Facebook Ads

That moment when you feel your content isn’t good enough, and you carbon-copy other people’s Facebook ads. While it’s good to see how your competitors are doing their thing, carbon-copying their thing is very bad for your business. A big mistake that if continued, could limit one’s chances of success in dropshipping and e-commerce. The solution is to provide original content, captivating images, and other elements that stand out.

Website Structure

Website structure happens to be another ground on which entrepreneurs commit mistakes. Websites that are not well structured often cause confusion and navigation problems for the visitors, which in turn reduces the chances of sales. To avoid this, ensure your store is very clear and neat, with easy navigation. There are platforms you could leverage while building your store, Shopify, WooCommerce, etc. can do a great job.

Failure to Edit Product Names and Descriptions

For every product, there’s a name and descriptions from the supplier. However, not making some changes to these names and descriptions can be a mistake. The goal is to customize, create, and make these products as yours as possible. Moreover, you are in the best position to give your customers the best description that won’t confuse them.

Not Reading Product Reviews

What about if the product is appealing and good to the eyes. Even the engagement is great. But there’s something some entrepreneurs often overlook, and that’s in the product review. Not reading products review before putting them on the store for your customers can be damaging to a store’s name. Visual appeal doesn’t always mean a product is great, always ensure you go over product review and see what users have to say about it.

Giving Up Too Early

Sounds like a mistake? Well, it is—a huge mistake from entrepreneurs, especially at the start-up stage. While dropshipping may be easy to enter, staying relevant is where the main task is, as there are a lot of things you’d need to deal with. Most of them have pushed some entrepreneurs back, and they gave up too early. Instead of giving up, take your time to understand and explore mistakes, then put them to good use.

There you go!  When identified, the good thing about a mistake is that solutions can easily be provided or ways to avoid them. In light of this, above are some of the common mistakes entrepreneurs make in dropshipping and e-commerce and how to avoid them, to have a successful dropshipping and e-commerce business.

In case you will like to know more about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping Services, Warehouse Fulfillment, China Sourcing, Third Party Logistics, and so forth. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


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Mistakes are inevitable. It’s a part of every business, and dropshipping is not left out. Well, it’s understandable to make mistakes, but why make mistakes that you can avoid? Since you’re not the first in this line of business, many seasoned entrepreneur has made one or two mistakes too.

However, focusing and having an idea of these mistakes can actually make you better in making your own decisions. This is why we’re bringing you some top Shopify dropshipping mistakes to avoid in the coming year 2020.

Fulfilling Orders Manually

C’mon! This is 2019! And it’s going to be 2020 in a few days. Fulfilling orders manually isn’t a real deal; it can be tiring and can waste your time and resources. Well, if you’re new to the business or just starting your store, manual fulfillment may still be okay because you’re dealing with few orders at this stage. However, what happens when the number of orders you’re getting reach hundreds or thousands? Manual fulfillment, at this stage, is really a bad idea. 

Choosing the Wrong Niche

This is another big mistake dropshippers make. Before you even start a dropshipping business, you should have done in-depth research on the particular niche you would like to venture in. If you’ve been choosing niches without enough ideas on them, going into 2020 -you need to stop this-

Whatever Niche you’ll be choosing, make sure you’re very good and accustomed with the basics in the area. Know all the products and everything related to them like the back of your palm. Also be sure the niche you choose adds value. The truth is customers would only part with their money if you offer them value.

Not Leveraging Product Reviews

Ooh! The power of review! Reviews are one of the tools that can give you an idea – an honest one- about a particular product. There are many winning or flashy products out there that their reviews are actually bad. Yes!  Obviously the reviews are from people that have had first hand experiences of these products.

Now, imagine not reading those reviews before placing them on your store too. It might be a disaster, especially if the products have a lot of bad reviews. Therefore, explore and know what others think about a particular product before choosing them for your store.

Depending on a Single Supplier

Remember, in dropshipping, your supplier is an integral part of your business. You most time depends on them to manufacture and ship the products to your customers. This shows how important they’re. Now, imagine your customers place an order for a product, but unfortunately, your supplier is out of this product, and they’re not going to be having it anytime soon.

What happens then? Knowing that your customers are waiting for the fulfillment of their orders. Your options are to either cancel the orders or find a new supplier, which may be quite difficult to do at the eleventh hour since you’re not prepared. You can prevent this by having backup suppliers. 

Having Too Many Suppliers

Well, we just talked about not depending on a single supplier and having backups instead. You may wonder why are we saying you shouldn’t have many suppliers again, right?  Yes, having one supplier may endanger your business, and you may need to find backups. But, the many they are, the more relationships and contacts you’ll need to manage. To be honest with you, it can cause headaches. Therefore, don’t make them too many.

Selling Product without Calculating Margins Properly

What’s the essence of selling if you can’t account for gains at the end of the day. For your business to grow and not die halfway, you need to make sure you’re gaining, which means you have to assure yourself some margins. Literally meaning you have to set a price able to pay your costs and give you something more.

Posting Unrealistic Shipping Costs and Dates

When it comes to shipping, you might never know the exact date your shipment would arrive, especially if you cannot track your order. The truth is the suppliers can only give you estimates also, though most times right.

Therefore being truthful to your customers in line with the shipping is important. If your supplier says it’s going to take 10-20 days, why not give your customers the exact time range instead of telling them it’ll only take eight days. Also, make the shipping costs clear as possible as it could be, never lie about them, and make them aware of their choices.

Forgetting About After-sale Services

Sales don’t just end at the time the goods are shipped to customers. It continues till the customers get their orders. Some dropshippers still make this mistake of forgetting about after-sale services. Whenever you convert a prospect into a client, you should give always give them an after-sale service.

It’s the way you make them trust and come back to you. For instance, customers want to know when they’ll receive their products, or the products are hanging somewhere. Here, an after-sale service – Tracking of the orders- is fundamental.

There you have it!  The top Shopify dropshipping mistakes you need to avoid in this coming year!  The truth is, the market we are in today offers you possibilities to build your dropshipping business and earn some money. However, it is only when you do it right. By noting the above mistakes and working on them, 2020 is undoubtedly going to be great!

Do you need help with your Shopify dropshipping business? Contact us today at Fulfillman. We are leading service provider of Drop Shipping, China sourcing, Warehouse fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.