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As an online business owner, growing your E-commerce store would be your utmost priority. Although most business owners know the basic marketing strategies, they don’t understand how to use them to step up their businesses and attain the highest business growth level. An effective digital marketing strategy is essential for every E-commerce store. In this guide, we’ll give you tactics on how to grow your E-commerce store with effective digital marketing strategies. Whether you already own an E-commerce store or you are a beginner, you can employ these strategies for your online businesses.

Search Engine Optimization

SEO has been proven over and over again to achieve successful results in promoting online businesses. Marketing strategies shouldn’t just be on a short-term basis. SEO should be your best option, especially if you want low acquisition costs.

SEO involves using keywords related to your niche. You can also use SEO to target a wider audience by using broader keywords related to your niche. For instance, if your niche is cosmetics, you would use keywords related to beauty and makeup. You gain a more relevant audience when you create content around your niche. Here are a few SEO strategies to promote your E-commerce store;

  • Use SEO tools. SEO tools help you assess SEO on your online store and informs you when you make SEO errors. You can use SEO tools like; SEO manager or Plug-In. Google penalizes you when there are SEO Errors on your sites. They can penalize you by removing your search engine visibility. Using these SEO tools helps you optimize your site correctly.
  • You can optimize your online store by creating more web pages. Adding blog posts, new products, landing pages, and Ebooks can attract more traffic to your site.
  • Keep updating old content. Delete the outdated ones and add content that’s relevant to current trends. When you do this, your content ranks high in Google search results which drives more traffic to your E-commerce store. As you create more content, ensure you update your old content as well.

Social Media

Social media isn’t only about posting content daily. To effectively promote and grow your online store, you need a viable and working plan. Social Media platforms have their target audience. For instance, LinkedIn focuses more on B2B (business-to-business) audiences. So, if you are a beauty products retailer, your sales will most likely not come from LinkedIn. You will get more engagements from social media platforms like Pinterest, Instagram, and Facebook. More sales would come from these platforms because they are visual platforms.

Identifying the suitable social media platform for your business is the first step. Subsequently, you can consider other factors like; the kind of content to post, how often you should upload content, and tactics that can significantly promote your E-commerce store. Here are a few social media tactics that can promote your E-commerce store:

  • Know your target customers by focusing on your demographics. Demographics can be based on sex, age, class, profession, etc. This will help you tailor your content to the interest and needs of target customers.
  • Build your customers’ loyalty by sharing their content with your audience. You can share photos of a customer using your product with your audience.
  • Use a social calendar to help you schedule your content appropriately. Social calendars can help you track the kind of content your audience responds to the most.

Email Marketing

Email marketing is one of the fastest ways to grow your E-commerce store. Email Marketing works effectively when you can keep remarketing your brand to your target audience. You can include an opt-in directory to your blog or page to build your email list. The bigger your email list is, the more impact your marketing strategy creates.  Here are some email marketing tips for you;

  • Create an email funnel: Email funnels are sequenced emails that help you market your chosen product to your customers.
  • Send personalized emails: Personalized emails increase your sales because the email is usually relevant to your customer. You can easily send personalized emails by segmenting your email lists.

Advertisement

Advertisement is one of the most popular marketing strategies business owners use to promote their brand. Thanks to technology, E-commerce store owners can now use ads to grow their online businesses. Social media platforms now offer paid ads that business owners can use to promote their businesses. You can use Facebook and Google to run retargeting ads that can help you generate more sales from revisiting customers.

Collaborate with Other Brands and Influencers

People usually perceive brands with a similar audience to be competitors, not allies. But, contrary to what many people think, collaborating with brands can grow your business. Targeting the audience of the other brand can help you gain a wider audience; this makes your business more successful. You can collaborate with other brands by creating joint content, launching a new product jointly, or hosting contests.

Influencer marketing can skyrocket your business into a success. Influencers usually have a wider audience. They can help you promote your business to their audience; which makes your business more successful.

Conclusion

These different digital marketing strategies can work together. Hence, combining several digital marketing strategies gives your business the maximum growth it needs. Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


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Dropshipping, as a business model, cannot survive without digital marketing. This is the truth many failed dropshippers refused to accept or take seriously. To get people to notice your online store and buy what you are offering, digital marketing is critical.

Recognizing the importance of digital marketing is never enough. You need to adopt some strategies that will get you customers, especially if you are operating in a competitive niche. Here, we discuss eight digital marketing strategies that can help you sell more and grow your dropshipping business.

Integrate Instagram

There is something about Instagram that makes it one of the most attractive apps in the world. It is safe to say that most of your current and potential customers are active Instagram users. The platform is a great place to engage with them and make them buy more of your products.

Instagram is not only a place to connect and engage with customers. It is also a great place to connect with other brands and influencers that can help promote your business and get you more sales.

Run Budget-Appropriate Facebook Ads

Facebook has seen several changes that make it a little harder for businesses to organically connect with potential customers. This doesn’t mean it is less influential than it used to be in the past. You just have to restrategize to make the right impact on Facebook. It is still the king for social media marketing.

One of the major reasons brands have been embracing Facebook even more than before is the fact that ads are highly customizable. It is easier and more effective to target the right audience through Facebook. Once you understand your audience, the next important thing is to determine what is perfect for Facebook ads, based on your budget.

Take Video Content Seriously

We all know the power of audio-visuals. From recent data, it is clear that watching videos online is becoming extremely popular among most people. Video content has become the most effective way to reach most people, and you need to embrace it fully to grow your dropshipping business.

As a dropshipper, you can easily make videos of your products and use for selling and promotional purposes. In your video content, you can easily leave active links that will lead your audience to where they can buy the products featured on the video. Videos also rank better in Google these days. You may be able to get more traffic from search engines.

Blogging and SEO

There are several misconceptions about blogging that make many dropshipers miss out on the opportunities it offers. Some erroneously believe that blogging should only be focused on what someone is doing; like a diary. This is misleading. You can blog about your products and niche.

Blogging can get you lots of traffic if you implement SEO. You can blog about your product in many ways, talk about how to use them, and even compare them. You can even publish buying guides in your blog and attract online shoppers to your shop. Research your keywords and use them properly to improve traffic and make more sales.

Grow Your Email Subscribers

Email marketing is still a great way to keep your loyal customers close and sell to them on a consistent basis. Growing your subscribers may not be easy, but the results you can get from email marketing should spur you. By promoting your newsletter, taking blogging seriously, and offering your customers some perks for their emails, you will succeed at growing your subscribers.

In addition to growing your email subscribers, you have to improve your email campaigns. You need to understand the occasions that are perfect for sending emails, as well as how best to craft your emails. You can spice things up with exclusive promo codes and free gifts.

Take Retargeting Seriously

Most customers will not buy your products the first time they stumble upon them. When they are ready to buy, they may find it a little too challenging identifying your brand from that of several other dropshippers. This is where retargeting comes in.

This is a somewhat simple strategy that involves targeting visitors who have previously visited your website. It is the best way to display relevant ads to them in a manner that will make it easier for them to buy from you what they are ready. It is a very effective strategy.

Try Up-Sell and Cross-Sell Marketing

It is important that you maximize every transaction you get as a dropshipper. Upselling and cross-selling are some of the most effective strategies to do this. The first involves recommending a slightly more premium brand than what the customer is originally considering, while cross-selling involves selling additional products to the customer who has bought or is about to buy your product. Both techniques should be combined into a single strategy.

Build Trust for Your Brand

To experience real growth as a dropshipping business, you need to build trust for your brand. This doesn’t come easy. You will need to prioritize selling high-quality products and maintaining superb customer support. You can also add customer reviews, ratings, and testimonials to your dropshipping website.

Are you ready to build your dropshipping business? It is time to learn new digital marketing strategies and implement them. Here, we have discussed some really simple strategies that work perfectly for dropshipping businesses. Adopt them and remain consistent until you get the big change you deserve.

For more information about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping Services, Warehouse Fulfillment, China Sourcing, Third Party Logistics, and so forth. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.