Today, the competition between ecommerce businesses is now fiercer than ever. Custom branding and custom product packaging are among the ways to distinguish your ecommerce or dropshipping brand from other businesses. It involves boxing products using customized packaging that are specifically tailored to your business or products you are selling or shipping.
Furthermore, custom product packaging makes your product stand out. It helps boost your marketing endeavors, and gives your products a professional and more refined appearance. Also, customized packaging encourage the use of boxes that are tailored to specific product sizes, thereby reducing shipping costs. If you have an ecommerce or dropshipping business, here are some custom packaging ideas to help your brand stand out.
Simple Eye-Catchy but Professional Design
Packaging plays a big part in a customer’s decision and you want to get your audience’s attention not put them off. Overdoing the design might work against you, a simple design that is interesting and attractive that isn’t too far from the boundaries of your industry should be utilized instead. An edible font that highlights the product’s best attributes should complement your design.
The first impression created by your product is very important, so make it count. The quality of your product may be great but customers need the motivation to purchase it to discover this. Keep your design professional, clean and neat to attract customers. Professional packaging may require a little investment but it’s worth it in the long run. Your company brand would reap the benefits as this attracts customers raising your income in the long run.
Relevance to Your Product
Ensuring the design is professional simple and straightforward should be followed by relevance to the product. The best packaging ideas would be useless if it isn’t appropriate for your product. The packaging must align with the product. The more specific a design is the more it attracts customers. Using the best design for a beverage would be totally out of place on a beauty product.
Target Your Market
One of the best ways to make your product stand out is to understand and target your market. Make sure the packaging is attracting the right customers. Children products shouldn’t have a design appropriate for adults, a male product should be masculine. Have your target audience in mind when designing and packaging your products this helps them identify with it. You don’t want a different audience getting enticed by your product then get disappointed with what they get later on.
In addition, the packaging color makes a huge difference in how your customers perceive your products. Different colors spring different emotions in different people. Using the relationship people have to different colors to your advantage makes your product more attractive.
The packaging shouldn’t just be attractive it should offer protection, easy to transport and use. Don’t unnecessarily use larger packs. Customers appreciate packaging that makes the product easy to use and consume. Making it stackable for storage also counts here. The packaging should suit the product and consume less space on the shelf. A simple but quality packaging design that gives customers a basic idea of what they are purchasing and ensure a safe carriage home should be the goal here.
Use the Right Imagery
Using relevant imagery does your brand a lot of good and makes your product stand out. An image is worth a thousand words and that is a proven fact. When a customer browses through shelves, a fitting image gives your brand the edge. An image tells an instant story about your product that attracts the customer. Customers take just a few seconds to scan through possible options, the luxury of reading a novella on your package may not be available to them. The image should however tell them what is inside and prepare them for what to expect. Make sure the image relates to the product totally and is eye-catchy.
Honesty: What Are They Getting Exactly
This idea makes a repurchase highly likely. Let your customer know what to expect when they buy your products. Becoming a leading and profitable brand requires an honest description of your product. Some companies sell goods based on false pretenses, while this may bring sales it’s on a short time basis. People won’t make a repurchase when consumers’ discover that the product isn’t what it was presented to be. No one would buy a product that was falsely advertised again. After all, what you seek is a strong regular base of loyal customers.
Indicate How to Use the Item
Sometimes you buy a product, get home and realize you don’t know how to use it. Well, that happens but when purchasing another time such a person would love a product that indicates how to use it. How and where to open should be indicated with clear instructions, this would entice a repurchase as it gives a memorable experience to the buyer especially being a first-timer.
There you have it! Above are some custom product packaging ideas to help your brand stand out. Your brand stands to gain a lot by using great packaging ideas such as the ones listed above. There you have it, let’s make your product the one that stands out positively. Even if your product is of high quality a dull packaging would have a negative effect on how people perceive your products. So let your brand stand out today with these awesome ideas.
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