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The COVID-19 pandemic has wreaked havoc across the various aspect of life. One of the areas its ravaging touch reached is online businesses. E-commerce businesses are facing their worst online recession for many years. Coronavirus has changed the way people buy things online, hence, the hard times that e-commerce businesses are facing.

As the world is searching for a panacea to this menacing pandemic, you can still keep your e-commerce afloat. But there are certain techniques that you must apply before this happens. Below are eight things to do for you to scale your e-commerce business during the pandemic.

Show Customers Your Worth

This COVID-19 period as much as it causing negative impacts on businesses has provided an opportunity to market their brands through ads. Many e-commerce businesses that focus only on the short-term are backing out from online marketing. This implies there is less competition, which you should capitalize on. Due to fewer e-commerce brands using digital marketing campaigns the cost is affordable. This you can use to share and remind your customers and prospective customers the potentials that you have.

Improve the Search Engine Optimization of Your Business

Due to the lockdown measures implemented in various places, there have been more people online than before. Search traffic has skyrocketed and will continue to be that way as people hunker down. They are glued to their computers searching for entertainment and products to buy. This presents an opportunity for you to make your e-commerce store more visible to the public.

Optimizing your online store for the search engines ensures that your store has good indexing on the search result pages of these search engines so that your business can be easily found. This is not the time for your business to go out of sight when the sun has come out.

Make Use of Your E-mail List

If you cannot afford paid advertising, you can still keep your business afloat using your e-mail list. Email marketing promises high returns at a low cost. Through email marketing, you can reach existing leads who have bought your product/services.

There are various email marketing automation tools you can use. These tools are easy to use and take little time to master the basic functionalities and get started with the email marketing campaign. Ensure that you show empathy while reaching out to your valuable customers with special offers.

Utilize Data Analytics

In the effective running of today’s businesses, both online and brick-and-mortar businesses, data analytics is highly essential. Data analytics offers e-commerce business information to discover new opportunities. It allows them to find a product that is in demand, analyze their website traffic, keywords, and optimize their businesses to the current trend.

During this coronavirus period as many people are in their homes, customer behaviors have changed. Data analytics will help you figure the new customer behavioral patterns. Gathering of data can be done using data analytic tools such as Google Analytics.

Automate

With your e-commerce business positioned to suit the current conditions of the coronavirus period, it is most likely that you will experience an increase in sales. Fortuitously, online sales allow you to automate a bulk of your business operations. This cuts your costs and saves you lots of time.

Set up an automation system to handle the order fulfillment, attend to customers’ complaints and questions, and more. For customer service conversations, you can use chatbots. Chatbots are capable of handling complex conversations and helping you strengthen relationships with your customers. They are configured to provide fast solutions.

Integrate App Development

More people are using a smartphone today and this number is expected to reach 3.8 billion in 2021. As people are sitting out this pandemic from their homes they will shop, read, watch movies, and order food online.

An app will enable them to accomplish these easily. Hire an app developer to capitalize on this potential and put your business on the right trajectory.

Make a Budget

Before you set out implementing techniques to scale your e-commerce business during the COVID-19 pandemic you have to have a budget. This gives you an idea of where to allocate money and scale your business effectively.

Improve Your E-commerce Site’s Landing Page

The landing page of your e-commerce plays a role in influencing the conversion rate. Optimize the landing page of your site to be easy on the eyes and allow for easy navigation. Doing this will enable you to experience improvement in conversion rates and the growth of your e-commerce business.

There you have it! Above are some of the things to do in order to scale your ecommerce business during COVID-19. The current pandemic situation has made it necessary for businesses to employ strategic techniques to stay functioning. These tips discussed when adhered to will ensure that you stay in business as the coronavirus pandemic rages on. You should note that while implementing these, recovery may take time.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Third Party Logistics, Warehouse fulfillment, Video Marketing Service, China sourcing, Custom Animation Video Ads, Product Photography, and more. Our dedicated representatives will be available to speak with you and discuss your options. We guarantee you get quality and outstanding services that gives 100% client satisfaction.


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The world is really sick right now. The coronavirus or COVID-19 pandemic has now become a global concern; with the way it’s spreading across all nations and affecting people in different ways. Social distancing and self-isolation have now become the order of the day.

The effects of this virus are no joke, as it has rendered many people jobless, businesses shut down, and even the businesses that are operating are doing that skeletally. Hence, a massive blow to the economy.

Now, your customers may be on self-quarantine or isolation. It doesn’t mean you should stop providing your services to customers. As a matter of fact, this is the time to support and communicate more to your customers because it’s really a scary time. This article emphasizes more on this.

Let Customers Know What You’re Doing to Prevent the Spread of The Virus

Communication with your customers on how you’re going about the prevention of the spread is an excellent idea in keeping them updated. You can send an email to your customers or make a post on your store, assuring them of how you’re doing everything to speed up things for them in case of any orders. Also, posts on increased cleaning, disinfecting, or hygiene protocols could do. It’s affecting the whole world, so everyone needs to play their own part.

Statement of Commitment

During trying times, a statement of commitment is vital from every business. It shows concern and empathy that you’re there and will be there for your customers. A statement of commitment is nothing hard to do. You could make a video, or you could write a statement: both showing your concern and the steps to maintain business continuity, and good services for your customers.

Communicate with Key Constituencies

As a store owner, you need to keep constant communication with the key constituencies in your business. If your distributor is going to have a delay in delivering products, then you should be able to know this and communicate to your customers beforehand.

Also, regular updates matter in this trying time, use clear and compassionate tone to communicate timely messages to your customers. Your credibility and reputation are important, so be open.

Increase Your Social Media Presence

We all know how important social media is for e-commerce anyway. Even right before the time of coronavirus, a good dropshipper must have a strong social media presence. Now, it’s even more important to leverage this medium.

People are spending almost all the 24 hours in a day indoors, so they are likely to check in into their social media accounts for the virus updates. Frequent posting ensures you (your business) are showing up in their news feeds. You can use all these social media platforms to offer positive and quality content to help customers take their minds off the panic of the pandemic.

Be Positive and Stay Clear of the Politics

There’s always that politics that comes with times like this. You shouldn’t bore and force things like this unto your customers’ throats. Share what focuses on their needs instead. Avoid sharing information from unreliable sources. Your information should be positive, and how to stay safe, do not spread myths and scary stories, some customers might not like it. Also, don’t over-promise.

Be Transparent

As mentioned earlier, do not over-promise. Transparency is vital in this trying time; the same way corona might affect your business is the same way it affects your customers’ business or work. There’s really no reason to hide that from them. If you’re struggling with orders, deliveries are being delayed, or something will not be feasible, it’s better to communicate and be transparent with your communication. Let them know deliveries may be delayed, but undoubtedly their orders will be shipped out.

Avoid Hitting on a Sensitive Nerve

Less or no job means less to spend. It’s a sensitive situation already. People are recording losses in business; unemployment rate has increased; the economic situation is nothing to write home about. In this kind of situation, it’s easy for people to get upset.

You wouldn’t blame them, would you? You may want to wow your customers with promotional offers, but remember something like “COVID19” as code might upset a man who just lost his job. Also, while sending emails or posts across your social media base, be mindful of words or images that might be considered insensitive so as not to be seen as an attempt to profit off the situation.

There you have it!  Above are some essential tips for communicating to your customers during the COVID-19 pandemic. Post-purchase support and effective communication with customer is important for every dropshipping or ecommerce business. However, with the current challenges being experienced all over the world, you have to stay in touch with your buyers. By following the tips above, you can communicate effectively with your customers and offer the post-purchase support like you always do. Remember, keeping in touch with your customers during these trying times shows that they matter to you.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.