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Growing your ecommerce business requires a lot of effort and time. It involves marketing your online store aggressively and staying ahead of your competitors at every point in time. This will help drive traffic, generate leads, and attract customers to your ecommerce store. Here are some useful tips to help grow your ecommerce business:

Improve Your Brand Awareness

An excellent way to grow your ecommerce business is by improving brand awareness. Having a solid and trusted brand is essential for your business to thrive. You need to build a brand that is recognized and trusted by your target audience. Doing this will help increase your customer base and generate more sales.

However, building a brand can be really tough. For better visibility and trust, your business will need social media channels. Posting frequently on your social media pages will help you stay on their radar. Share wonderful products about your products, interact with your followers and target audience. You can also share discount and promo codes.

Building a reputable brand requires serious effort. With the above, you can establish your ecommerce business as a brand of their interest.

Adopt Content Marketing

Another essential strategy to help boost your ecommerce business is by adopting a content marketing strategy. Today, content marketing remains a very effective digital marketing strategy. Your online business should have a blog. This will help build authority and credibility for the business. You can post engaging and informative contents on your blog. This will help generate traffic and keep your audience engaged.

Utilize Visual Contents: Videos & Images

A picture is worth a thousand words. Growing your online business involves using visual contents like images and videos to express what your brand stands for. Images make reading more interesting and easier.

A website, blog, or social media channel which contains visual elements will increase engagement. This will also improve your search engine ranking. By making use of visual contents, you can increase brand awareness and generate more leads for your ecommerce business.

Identify and Communicate Effectively With Your Target Audience

Whether you are selling a product or offering services, you have demography that make use of your product or services. They are your target audience. Growing your ecommerce business requires that you identify and communicate effectively with your target audience.

In addition, identifying your target market makes it possible to increase sales and grow your online business. You can easily channel your marketing efforts in the right direction. This ensures that digital marketing resources are maximized. Equally communicating effectively with your target audience will go a long way in growing your business.

Study Your Competitors

Furthermore, knowing about your competitors and the products or services they are providing can help make your products, services, and digital marketing efforts stand out. What are they doing to attract customers? How do they market their products? Take time to study their sales funnel. This will help you set your product prices competitively. You can also respond to competitors’ marketing campaigns using your initiatives.

Also, the knowledge about your competitors will help in creating effective marketing strategies. This will be used to improve your business performance and take advantage of the weaknesses of your competitors. This knowledge will help you to remain realistic about how successful your online business can be. If you really want to succeed in your online business, researching your competitors is vital. Drawing insight from the activities of your competitors may be exactly what you need to be a step ahead of them.

Build a Sales Funnel

Recently, sales funnels and online marketing continue to gain several tractions among marketers, entrepreneurs, and salespeople. Sales funnels are very helpful in automating your online business. Online sales funnels help drive traffic to your store. You can tactically capture leads through a squeeze page. This helps generate sales, identify potential customers, and upsell to your customers. This can be exactly what your business needs for growth.

Furthermore, sales funnels make use of marketing and advertising methods to attract potential customers. These customers will be encouraged to share their customer information. This will be used to nurture cordial and lasting relationships gradually. Also, potential customers will be motivated to take action and become buyers. You will also delight your customers to retain their loyalty to your brand.

Building an online sales funnel requires a lot of front-end work. However, once the processes are done, you can expect fast and efficient results.

Use Facebook Retargeting Ads

Another way to grow your ecommerce business is by making use of Facebook advertising. Facebook retargeting ads are very effective in bringing in potential customers and reselling to current customers. This also helps to reduce shopping cart abandonment too. The little you invest in Facebook ads will return in multiple folds for your business.

Use Quality Product Images

Not only is a picture worth a thousand words, but it can also be worth hundreds or thousands of dollars. Using high-quality images and stunning product photography will help increase your revenue. About 67% of consumers consider the quality of product images essential before making a buying decision. Displaying your products using high-quality images can be the fascinating difference between no sales and a high rate of conversion.

 

There you have it! Above are a couple of useful tips for growing your ecommerce business. You can’t create an online business and wait for the customers to start rolling in. This will be like decorating your home for a party without inviting anyone. You have to create awareness, build trust, make some noise, form connections, and show how awesome your products are. By implementing the tips mentioned above, you can grow your ecommerce business effectively.

Do you need help with your growing your ecommerce business? Contact us today at Fulfillman. We are a reputable service provider of Drop Shipping, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our trusted experts will be available to speak with you and discuss the options available to you. By making use of our tested and trusted techniques, we can help make your online business a success. A fantastic experience awaits you.


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This is 2018, and I want to tell you that your website is not the only funnel for you to sell your products. Social media platforms are a new force, and Instagram is leading the force. Instagram itself has turned into very cool sales tools especially when you know how to leverage them. You tend to gain different incredible opportunities to reach your target audience and drive sales when you learn how to sell on Instagram. In September 2017, Instagram announced that they now have about 2 million advertisers registered in their business community.

The fact is that there is no type or form of business that cannot get results by using Instagram. About 75% of Instagram users take actions like visiting a website or making a purchase after seeing a ads. You are missing a lot if you’re not yet using Instagram! Here are some tips that actually work to help you learn how to sell on Instagram:

  • Create shoppable content

Instagram Shopping is no doubt one of the best options for selling via Instagram, and this is due to the fact that it allows you to link products to your images for people to buy. This means that you can publish a post for two purposes (for business purposes and enjoyment of the content for its aesthetic value) at the same time. Those who are interested in the product can purchase it if they desire.

  • Leverage Instagram ads

With Facebook Ads channel you wont be able to promote posts on Instagram but also drive more engagement and also encourage your people to click through to your website. Both of these can be effective means of increasing product awareness. You can easily use this second option to drive traffic to your website.

  • Work with influencers

Instagram is no doubt the best place to find influencers with huge amount of followers and this influencers are the perfect people to help you gain access to the right audience for your product or service. The number one reason why people opt for this influence is that you can promote your content without making it look spammy. All you have to do to get started is to simply pay for a post and have they included a call to action that leads to wherever you want it.

  • Use all of Instagram’s features

 

Instagram is a platform that is evolving constantly with new features been ditched out frequently, and these usually offer unique sales opportunities. For instance, the new Instagram Stories that was introduced not long ago and it has already gained about 200 million active daily users. This means you will be missing out on the chance to interact with millions of these users daily. Also, with every feature launch they are always cheaper and example is the Instagram Shopping that does not charge any service fees currently.


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Over the years many people have been choosing a netpreneur career, and one business that had been keeping many busy is the drop shipping business. Drop shipping business has been creating extra income for many households, and also allows people to fulfill the dream of becoming their boss. The incredible part is that you also have the opportunity of having an extra income on the side while maintaining your 9 to 5 job. However, as fulfilling as drop shipping might sound there are still some perks to it. One of the perks of drop shipping is that, as the business grows, so the task grows.

And for some people, this could be overwhelming. But there is a solution to help you balance your business and time for yourself when you are faced with a stressful workload, and this solution is to outsource some of your tasks to a reputable agency like SourceSumo.com. As an entrepreneur, the whole idea is to work for yourself from the comfort of your own home, but one thing you should note is that taking on too much work and end up with too much to can stretch you up. Outsourcing some of the things you aren’t all that good at is the solution for you.

For example, if you are terrible with logo design or product description or any other thing; outsource to SourceSumo.com. SourceSumo.co will do the chore for you, at a reasonable cost. Doing things you are not good at by yourself will only discourage, exhaust and frustrate you. Outsource to SourceSumo.com online to write some fantastic web content for you – doing this will not only allow you focus on the ones you are good at but also have quality time for yourself and loved ones.

The bottom line to outsourcing as a drop shipping is that when you will be able to expend all of your creative energy on the things that you do best when you outsource the things you aren’t that good at and hate doing. For example, if you focus more on how you can market and promote your business then allow SourceSumo.com handle the other work you will almost certainly generate enough extra income.

 

So, hiring SourceSumo.com is a great way to outsource as they will surely help you maintain your dropshipping shipping while you do the essential things.


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Accelerated mobile pages are better known as “AMP” can make your website load faster on smartphones, resulting in great user experience, improved search rankings and most importantly increased traffic. In this post we will be explaining more on AMP (Accelerated Mobile Pages) and if it is right for you.

What is Accelerated mobile pages “AMP”?

Accelerated mobile pages or AMP is an open source framework that can help speed up the mobile pages load time. This gives visitors to such mobile pages to access the content quickly on their mobile phones. This increase users experience making them come for more. The framework can increase the load speed by stripping out elements that cause web pages to load slower on mobile. These elements include JavaScript and other third-party scripts.

Importance of AMP in SEO

Just as we have stated earlier, the main significance of this framework is the fact that it makes your mobile pages load faster. There is no limit to where your content can be accessed from as a publisher and marketer. A study by googles shows that 40% of people will likely leave your website if it takes more than 4 seconds to load up. But, when your website loads up faster, the bounce rate will be very low thus your content will be seen by plenty of people.

Ranking high in search engine result is yet another importance of the AMP framework. There is an algorithm called Mobilegeddon, and it is a Google algorithm that helps rewards sites that are mobile friendly. This means that when your website is mobile friendly, you also tend to rank high on search engine. A high ranking means more visitors and more revenue for you.

Is AMP for you?

Well, we already talked about how good and perfect Accelerated mobile pages is; but one thing you should know is that it also comes with some restrictions. One of them is enabling to have lead forms, on-page comments, and other elements because the framework doesn’t permit JavaScript and other third-party elements. The only solution around this is to rewrite the site’s templates and accommodate the restrictions. You also have to make sure that the operating content in your CSS is not more than 50KB. You also have to embed the videos using the amp-video custom tag and also address your images correctly and ensure they utilize the amp-img element. When it comes to your article on the hand, you will have to include a unique tag that allows search engines to detect your article in AMP version.

Conclusion

The bottom line is that Accelerated mobile pages are beneficial to your website when you install it correctly. It helps increase your views and gives your user a better experience. IF you are comfortable with the restrictions our site will be able to take advantage of these features, and you will have a bump in your search results.