Dropshipping has become a competitive business model. We can say that this is one of the disadvantages of making so many people understand the viability of the model and the potentials. With many people coming in, the competition is going to get tougher in 2021.
As we have always stated, succeeding in dropshipping is not just about being innovative. It is more about recognizing trends and taking advantage of them. Here, we will briefly discuss eight trends to expect in 2021 and how they can be helpful to your business.
Normalization of Omni-Channel Shopping
One of the secrets of success in dropshipping is making it easy for customers to buy what they want. Currently, the most progressive way to do that is to offer shoppers a seamless and consistent experience across channels and devices. This is what omnichannel retail entails. Customers are generally ready for omnichannel shopping; it is left for dropshippers to optimize their systems for omnichannel retail. Make it super-easy for customers to buy with their mobile devices, just as they can with their PCs. Creating a mobile app or a PWA will be very helpful.
The Rise of Voice Shopping
Voice assisted devices have become more popular in the last few years. They have also started creeping into the online shopping space, and we know that there will be a sharp rise in their roles in ecommerce and dropshipping in particular. In 2021, more and more people will rely on Amazon Echo, Alexa, and Google Home to do most things, including searching for relevant products and shopping. Dropshippers who are ready for this will enjoy the advantages. To enjoy the benefits, dropshippers will need to optimize their websites for voice search.
It is no longer a secret: many people are now shopping with their mobile devices. Optimizing your website for mobile search can help, but you can improve users’ experience by making the website touch-friendly. You may need to make some significant changes to your website to align with the way mobile phones are used. You may have to make your website buttons bigger. It will also help to get your calls-to-action (CTAs) in the ‘thumb zone.’ The aim is to ensure that the website layout is in a manner that maximizes the natural flow of the human thumb.
Increased AI Deployment
The use of artificial intelligence (AI) in ecommerce is not so new. AI technologies have been used for different things in ecommerce websites, and we know there will be a sharp rise in its deployment by dropshippers. Some had done a lot of integrations in the past couple of years, and it is evident that the moves have been rewarding. There are many wonderful things AI can do for your dropshipping website and your customers. It can offer personalized guidance for your customers, helping them find exactly what they want on your within a short time and without any headache. While improving user experience, AI will help you sell more.
Simpler Website Layout and Design
There are so many advantages of having a simple website layout, and many dropshippers are beginning to understand better. A simpler website layout loads easily. This is one quality that consumers want. Consumers also want a website that is easy to navigate. This is another big advantage simple layout and design offers your website. Single-column layout, eliminating the use of banners, and using fewer high-resolution images are often recommended. We will see more of these changes in 2021.
Social Media Marketing Domination
For years, social media has been the champion of all advertising platforms. This is not about to change. There will be minor changes in terms of how dropshippers and marketers will advertise through social media, but we believe it will dominate other digital marketing options. We also believe that many advertisers will try some of the newer, trendy platforms like TikTok. Influencer marketing will continue to make waves.
New Payment Options
Earlier, we talked about the need to mark buying seamless for dropshipping customers. This is another trend we foresee will make that possible. Dropshippers will enable different payment options to attract customers. Those who have limited options for payments will lose out in the long run. The use of digital wallets like Google Pay, Apple Pay, and PayPal will definitely increase in the dropshipping domain.
Express checkout is currently one of the biggest trends in ecommerce, and it is going for an improvement in 2021. Most dropshippers will optimize their checkout system to take advantage of impulse purchases. It is important to ensure that the final process of checkout in your dropshipping site is less than three taps. It should be easy and trusted for your customers to keep coming back.
Dropshipping can be very lucrative when done the right way. One of the keys to succeeding is knowing trends and following them appropriately. The eight trends discussed here can make a difference in 2021. Take them seriously, and you may achieve a lot more than your expectations.
Contact us today at Fulfillman to learn more about our services. We specialize in providing excellent Dropshipping, Amazon FBA, Warehouse Fulfillment, China Sourcing, Product Photography, Private Label Dropshipping, Third Party Logistics, and so forth. Our trusted experts will be available to discuss your options. We guarantee you get quality and excellent services that give complete client satisfaction.