It is no longer a secret that selling through storytelling works like magic. Over the years, marketers have learned that it is significantly easier to sell when there are values and trustworthiness. Now, there are many ways to get the customers to see the value you offer and fewer ways to make them trust you. The way you treat them, and the overall experience they get while transacting with your brand are the most important elements for building trust.
When it comes to the marketing angle, storytelling is one of the best ways to get to the customers and make them fall in love with your brand. It is the best way to emotionally connect with customers, make your brand relatable, and attract those who share your core values. Creating a compelling brand story is never easy, and you will have to be on top of your game to do it the right way. Here, we will briefly discuss seven essential tips that can help you achieve that.
An Original Story Is Always Better
Do you know how inspiring your original story can be? If you are honest about the struggles you had to go through to start your business and grow it to its current level. When you tell this original story honestly, it can really personalize your brand. It can effectively connect a human face and story to your business. When your audience is able to connect with your story and mirror their current struggles to yours, they can always see the light at the end of the tunnel and trust your brand to help them get there.
Keep Your Vision in Mind While Crafting the Story
You need to make your customers understand your vision as a brand. One of the most effective ways to do this is to incorporate it into your storytelling. It is not just about telling the people what you believe in; you need to show them. While telling your story, you need to do it in such a way that they can subscribe to your vision. You need them to understand how the business has been able to overcome some of its biggest challenges while remaining steadfast and staying true to its core values.
Understand Your Audience
In all aspects of marketing and selling, you need to understand your audience before approaching them with any marketing material. Selling through storytelling can only be effective when you understand the people you are trying to sell to. You need to understand their needs and how they think. As mentioned earlier, storytelling is the best way to connect with customers emotionally. To get it right, you need to know the customers through and through.
Highlight Your Story’s Conflict
There is no great story without great conflict. Even when you are telling stories to sell your products and services, you must be able to identify the conflict and highlight it in a manner that will keep your audience interested in the story. Stories are primarily about overcoming adversity. That is the major thing that drives emotions. You should identify the major adversities your brand has overcome and highlight them. You can tell the story in different ways, but ensure that the conflict is properly highlighted. Also, make sure that it is resolved before ending the story.
Be Liberal about the Medium
There are different ways to convey your stories, but video is clearly the most popular medium today. Ideally, it is a safe choice if you truly want to reach most people. You also have to realize that many other brands are trying to reach the same audience with videos, including your competitors. Being versatile will give you an edge. There are individuals who are a little bored about videos and will easily be captivated by alternative media like comics, animations, and gaming. You can also make enough noise through virtual reality and written stories. You just need to be certain that your audience can access the medium or different media you are experimenting with.
Get an Influencer’s Validation Whenever You Can
You stand a better chance of convincing more customers when influencers in your niche are involved in your storytelling marketing approach. It is one of the most effective ways to make your stories sound less like sales stories and more like true stories that the audience can relate with. An influencer is more like a star witness that will attest to your story, maybe not directly. It is a lot better when the influencer is considered an expert in the field. His/her presence will validate your story.
Humanize Your Brand
To make your brand more relatable, you need to present it in a human form to your audience. You should start by honestly describing your brand as a person. Would you see it as an agile and adventurous person, or as a conservative and wise individual? You need to understand your brand persona and craft your stories to resonate with the persona.
There you have it! Above are some essential tips to craft a compelling brand story. In a highly competitive market, storytelling can help you rise above the competition. You just need to know how to do it right. The seven tips discussed here will help you do just that. If you implement them effectively, you can improve your brand awareness and get the best out of your marketing endeavors.
For more information about how you can create a compelling brand story using custom animation video ads, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. We will create an animated video ad from scratch while ensuring that the video is better than your competitors. We guarantee you quality and excellent services. A wonderful experience awaits you!