Product Photography: What is Product Photography and What Are the Benefits?

September 13, 2019 DesigneCommerce Tips

Do you know that website visitors, customers, and shoppers are more fascinated with a store that contains high-quality imagery and beautiful product photography? It is often said that the perceived value of a product is most times judged based on how it is shown. The same rule goes for a brand. The credibility of your business and the apparent value of your products are often judged by the quality of your imagery and product photography.

Furthermore, displaying your products using high-quality images can be the charming difference between no sales at all and a high rate of conversion. This, therefore, means that having high-quality pictures of a product can go a long way in raking in profits for a product, company or brand.  Having high-quality website images and stunning product photography is enough to convince your customers to click the “order button”. In this post we will be taking a look at the benefits of product photography.

What is Product Photography?

Product photography offer sellers the opportunity to showcases their products using images. The product photos will help make the products attractive so that they entice potential buyers to purchase specific products. Product images not only tell the buyer of the quality of your product but also show transparency and trust.

Product photography has become a major part of advertising for brands including catalogues, brochures, magazine ads, billboards, online ads and company websites when selling products direct to consumer. A good product image will engage buyers and convert that engagement to profit.

Benefits of Product Photography

The quality of a product photo reflects your brand image, creating the infamous first impression.  The quality visuals will enhance every buyer touchpoint.

They Build Your Brand:

If your goal is to form long-term relationships with your customers, then quality photos are one of the most important tools to achieve that. Putting up product photos shows professionalism, value, quality, diversity and innovation.

Promotes Silent Communication Between You And Consumers:

A quality photo tells consumers what you are offering is trusted. It tells a lot about what you are offering. Use photos to show important information about your products.

Sets The Right Expectations For Potential Buyers:

In addition, product photography tells potential buyers the size, length and quality of the product. Do not add unnecessary filters as it will only tarnish your brand in the long run.

Keeps You ahead of Competitions

It keeps you ahead of the competition, especially when you are not the manufacturer or sole distributor of a product. When you have quality visuals, you show consumers that your products are more detailed and better than those sold by your competitors.

Types of Product Photography

The different types of product photography include:

Simple Studio Product Shots

This is just showing the product clearly to tell the shopper what the product is made of and what it looks like.

Product Grouping

This is a way to include the multiple variations of a product by putting them together in a photo. It could be different shades of lipstick or different colours of hats.

In-Context/Lifestyle Action Photos

This shows your product being used in its intended environment, in a manner they were designed for or alongside complementing products. Lifestyle action photos tell a story and give a lot more creative freedom. For example, you want to advertise running shoes. You can take a photo of a track athlete outdoors, taking a morning jog.

Photography Guidelines

During the shoot, make sure you document as much as possible. Things like the distance between the camera and product, angles, and lighting setup will help you build consistency over time. Consistency is vital when building and maintaining a brand. However, ensure that you take not of the following:

  • Colour Palette
  • Saturation
  • Focal Length
  • Shadows
  • Composition
  • Location and Context

Are You On A Budget? Don’t Worry, We Got You Covered!

Now the problem is that not every store owner can afford a professional photography studio session, especially for businesses that are just starting up. So here are some DIY product photography tips that will help you take compelling product photos without blowing your budget.

What You Need:

A Camera:  You can get a reasonably priced professional camera (DSLR) to take photos. A phone with a good camera can also do the trick but you need to make sure the lighting, exposure and styling need to be good. Photo editing in post-processing would make the product photos come out much better.

A Tripod: This will allow you to set up the camera in a position to get the best angle for the photo.

A White Background: A pure white background tends to give life to the photo and makes the product the centre of attraction.

White Bounce Cards Made Of Foam Board: Foam board brighten up the photo and removes shadows from the background.

A Shooting Table: A small table to place the product.

Tape: To secure the board but clamps can also work in this scenario.

The Right Room: A room where you can get as much natural lighting as possible. This could be traded for a light tent.

Lights:  You can opt for natural light provided by the outdoors or a well-lit room or you can use artificial lighting that can be gotten from candles, bulbs or a fireplace.

Also, remember that the editing process is also required to make the photos stand out. Just try not to overdo it so as not to be seen as selling below low-quality products. You can check out Pixar, Canva, Snapseed and Motor.

Do you need experts to help with your product photography? At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention.

Contact us today at Fulfillman to know more about our services. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.