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Product Photography Trends for 2024: Styles, Techniques, and Tools

December 31, 2023 eCommerce TipsEntrepreneurs

Product photography is an essential part of ecommerce and dropshipping, as it showcases the features, benefits, and quality of your products to potential customers. However, product photography is not a static field, and it evolves with the changing preferences, expectations, and technologies of the market. In this article, we will explore some of the product photography trends that are expected to dominate in 2024, and how you can use them to create stunning and effective images for your online store.

Why Product Photography Matters

Product photography is more than just taking pictures of your products. It is a form of visual storytelling that communicates your brand identity, value proposition, and customer experience. According to a study by Shopify, 75% of online shoppers rely on product photos when deciding on a potential purchase. In another study, nearly 22% of returns are due to the product looking different in person than in the photo. Therefore, product photography can make or break your sales and conversions, as well as your reputation and customer loyalty.

Additionally, product photography is influenced by the trends and innovations in the ecommerce and dropshipping industry, such as social media, mobile devices, artificial intelligence, augmented reality, and personalization. These factors shape the expectations and behaviors of online shoppers, and require product photographers to adapt and innovate accordingly.

Product Photography Trends for 2024

Here are some of the product photography trends that we predict will be popular in 2024, and how you can use them to enhance your online store.

Minimalism

Minimalism is a style of product photography that focuses on simplicity, clarity, and elegance. It uses a plain or neutral background, natural or soft lighting, and minimal props or accessories. The goal is to highlight the product itself, without any distractions or clutter. Minimalism is ideal for products that have a sleek, modern, or sophisticated design, or that appeal to a minimalist or eco-conscious audience.

To create a minimalist product photo, you need to choose a suitable background color that contrasts with your product, such as white, black, gray, or beige. Also, you need to use a tripod, a diffuser, and a reflector to create a smooth and even lighting. You can use a single light source, such as a window or a softbox, or a combination of two or more lights, depending on the effect you want to achieve.

Lifestyle

What’s more, lifestyle is a style of product photography that shows how your product fits into the everyday life of your target audience. It uses a realistic or aspirational setting, such as a home, an office, a cafe, or a park, and features models or influencers that represent your ideal customer. The goal is to create an emotional connection with your audience, and to demonstrate the benefits, features, and use cases of your product.

To create a lifestyle product photo, you need to choose a suitable location that matches your product and brand, and that has good natural or artificial lighting. You also need to select models or influencers that have a similar style, personality, and demographic as your target audience, and that can showcase your product in a natural and authentic way.

360-Degree

Furthermore, 360-degree is a style of product photography that allows your audience to view your product from all angles, and to zoom in and out on the details. It uses a series of photos or a video that are stitched together to create a seamless and interactive image. The goal is to provide a more immersive and realistic experience for your audience, and to showcase the quality, craftsmanship, and functionality of your product.

To create a 360-degree product photo, you need to use a turntable, a tripod, and a camera that can capture high-resolution images or videos. You also need to use a consistent and uniform background and lighting, and to position your product in the center of the turntable. You should also use a remote control or a timer to avoid any camera shake or movement.

Flat Lay

Flat lay is a style of product photography that arranges your product and other elements on a flat surface, and captures them from a bird’s eye view. It uses a colorful, textured, or patterned background, and a variety of props or accessories that relate to your product or brand. The goal is to create a visually appealing and creative image that showcases your product and tells a story.

To create a flat lay product photo, you need to choose a suitable background that matches your product and brand, and that has enough space and contrast. You also need to use a tripod, a camera, and a light source that can capture the whole scene from above. You can also use different shapes, colors, and textures to create harmony and contrast.

Macro

Macro is a style of product photography that captures the close-up details of your product, such as the texture, pattern, or logo. It uses a macro lens, a tripod, and a light source that can focus on the small and intricate features of your product. The goal is to create a stunning and detailed image that highlights the quality and uniqueness of your product.

To create a macro product photo, you need to use a macro lens that can magnify your product and create a shallow depth of field. You also need to use a tripod, a remote control, and a light source that can eliminate any shadows or reflections. You should also use a plain or neutral background that does not distract from your product.

GIF

GIF is a style of product photography that uses a short and looping animation to showcase your product. It can be created from a series of photos or a video that are edited and converted into a GIF format. The goal is to create a dynamic and engaging image that showcases the movement, function, or transformation of your product.

To create a GIF product photo, you need to use a camera, a tripod, and a light source that can capture a series of photos or a video of your product in motion. You also need to use a software or an app that can edit and convert the photos or video into a GIF format, and that can optimize the size and quality of the GIF. You can also use text, stickers, or filters to add some fun and personality to your GIF.

User-Generated

User-generated is a style of product photography that uses photos or videos that are created and shared by your existing or potential customers, such as through social media, reviews, or contests. It shows how your product is used, loved, or recommended by real people, and how it fits into their lifestyle, preferences, or needs.

To create a user-generated product photo, you need to encourage and incentivize your customers to share their photos or videos of your product, such as by offering discounts, rewards, or features. You can also use hashtags, captions, or stories to amplify and contextualize the user-generated content.

Conclusion

Product photography is a powerful tool that can help you showcase your products and attract your customers in the ecommerce and dropshipping industry. However, product photography is not a one-size-fits-all solution, and it requires you to keep up with the latest trends and innovations in the market. By following the product photography trends that we have discussed in this article, you can create stunning and effective images that will make your products stand out and sell in 2024.

Contact Us for Professional Product Photography!

At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional.  In addition, we offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.