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How to Prepare Your Ecommerce Store for Holiday Sales 2020

October 28, 2020 eCommerce TipsEntrepreneurs

In the last few years, holiday sales have increasingly become a virtual thing. While there are many who still prefer to go down to shopping malls and department stores for their holiday supplies, most people have accepted the new way of doing things – which is online shopping.

The digital transformation in holiday shopping habits have been massive in the last five years, but there are good reasons to believe that it will be super-charged this year. The coronavirus pandemic has affected the retail industry in many ways, and most people are now willing to shop online.

Knowing that holiday sales are going to be massive in 2020, ecommerce entrepreneurs need to be ready to take advantage of the opportunity. How do you do that? You need to prepare your online store appropriately. Without further ado, here are specific ways to prepare your ecommerce store for holiday sales 2020:

Evaluate the Overall Store Experience

You need to realize that customers have several options when it comes to shopping online. The holiday season is a busy period for everyone, and buyers will be quick to abandon your store and go elsewhere if they don’t like the experience. You need to start by evaluating the overall user experience and taking significant steps to ensure that customers have the best user experience in your ecommerce store. You may need to upgrade the infrastructure to handle a surge in traffic, update your third-party integrations, and improve the speed of your site.

Create Mobile-Optimized Experience

More people are shopping with their mobile devices, and you need to make the process easier for them. Creating a mobile-optimized experienced is very important, and you may need to involve some experts. You can start by implemented AMP (Accelerated Mobile Pages), which can meaningfully improve the user experience for mobile users. Your ecommerce store must also be easy to navigate on mobile so that customers can find with they need with ease. Images, CTA buttons, and hamburger menu must be the right size, also.

Help Customers Find the Products They May Need

You need to make it easier for holiday shoppers to find what they may need for the season, and there are several ways you can do that. You can start by creating new product collections that are perfect for the holiday season. You can also add a search bar and filtering options to make it easy for customers who prefer to peruse a store before making a purchase to find what they need. To make shopping at your store more exciting, you can add holiday promotions that are irresistible.

Add Clear CTAs and Minimize Clicks Whenever Possible

As hinted already, many buyers have a lot to do during the holiday season and will not want to waste time and get frustrated just because they want to shop online. Any unnecessary clicks in your purchase funnel can be a major turnoff for most buyers, so you need to take care of them as early as possible. Try to minimize clicks as much as possible; you can even take shoppers directly to checkout flow by including Buy Now buttons that skip the shopping cart.

Automate Selling, Shipping, And Fulfillment

This is also a good time for automation. There will be a surge in traffic, and it will help if selling, shipping, and fulfillment of orders are automated. If you are certain you can’t handle shipping and fulfillment, you can outsource to third-party logistic providers. When you automate selling, shipping, and fulfillment, you may have access to a simple dashboard where you can compare shipping rates, print labels, manage orders, reconcile shipping bills, and many more.

Be Strategic With Holiday Marketing and Promotions

Most of your loyal customers will likely buy more this season. You will also get a lot of new customers this holiday season if you play your card well. You need to market smart to get the results you need. This is not the time to start trying different new things. You can achieve more by concentrating your marketing budget on tried-and-true channels. You can also try some keywords and strategies that worked during 2019 holiday sales.

Optimize Customer Service and Support for the Season

As mentioned earlier, there will certainly be a surge in traffic as more people will shop for holiday supplies online this year. Your customer service and support need to be ready for that. It is time to invest a little more, as that can determine customer satisfaction and how your business will fare during and after the season.

Offer Diverse Payment Methods

By supporting different payment methods in your ecommerce website, you will make your existing and potential customers more comfortable and confident to buy from you. This will also boost your sales now and in the future.

2020 has been an eventful year. The coronavirus pandemic has affected virtually every industry throughout the world. Ecommerce retailers have been affected too, but there are indications that the coming holiday season will be interesting for online sellers. You need to prepare your ecommerce store for the season, and we strongly believe that the points above can be very helpful.

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