While boosting your traffic can generate more sales, it’s also very important to focus on turning your current traffic into paying customers. Through rigorous analysis, you can fine-tune your website to push people closer to making a purchase. This is called conversion rate optimization or CRO. Continue reading to discover some actionable strategies you can use to optimize your Shopify dropshipping store for maximum conversions.
Simplify the User Experience
Simplicity is very key when it comes to designing an effective homepage. It takes only about 50 milliseconds for a customer to make a first impression of your website, so you need to do everything possible to make those moments count. Avoid overwhelming customers with excessive images and text. Instead, stay on brand and message with a simple and visually appealing design.
If you’re not sure what to feature as your main hero, it’s usually best to go with your bestselling or most profitable products, or collections like new arrivals or current promotions. This is so true since 86% of website visitors want to see information about products on the homepage of a website.
Organize Your Categories Effectively
For your customers, navigating your website should be easy, simple, and above all, obvious. Try to avoid separating your products into too many categories. Instead, opt for three to five broad categories that contain more specific subcategories as a dropdown. Order your categories in your navigation bar based on their popularity, with the most popular category at the front.
Use High-Quality Product Images
High-quality product images are one of the most important parts of an effective product page. Data from Justuno shows that 93% of customers consider visual appearance the key deciding factor in a purchasing decision. Try including images that show your products from every angle and accurately represent the look and feel of your products.
As a bonus, include videos that your product in action. For example, if you’re selling t-shirts, give customers a better idea of what your shirts look like in motion and add a video to your product page of a model walking around wearing one. This makes your customers more likely to purchase after watching such a video.
Be Upfront About Price, Delivery Time, and Out-Of-Stock Products
The worst thing to do is mislead your customers. According to shopping cart abandonment statistics, 69.6% of online shopping carts are left behind. The reason is that extra costs are too high. Don’t be afraid to let customers know the full extent of things like pricing, delivery time, and inventory.
If you do an effective job of selling your products and communicating their value, your customers won’t mind paying extra for shipping or waiting a little longer for delivery. Also, if you own a Shopify store, you can use apps like Back In Stock to give your customers the option to be notified when out-of-stock products are added to your store.
Showcase Your Product Reviews
Product reviews are great ways to ease the doubts of hesitant shoppers and give your customers the proof they need to click “Add to Cart”. 66% of customers say their purchasing decisions are influenced by reading product reviews.
Positive product reviews can make a very big difference in convincing shoppers that a product works and is worth buying. Reviews also help them make more informed decisions in regards to sizing, color, etc. Shopify store owners can use apps like Yotpo to embed customer reviews directly onto their product pages.
Optimize Your Thank You/Order Confirmation Emails
In the same Notifications section of your Shopify admin, you can likewise customize your order confirmation emails. After a customer has placed an order, there is still an opportunity to put them back into your purchasing funnel by optimizing your order confirmation email to encourage them to sign up for your newsletter, link them to content on your blog, or offer them exclusive discounts for future orders as a token of appreciation.
The checkout experience is one of the final steps of every customer’s purchasing process, so it needs to be as frictionless and flawless as possible to avoid having annoyed customers abandon their carts at the last moment. At this junction, your customers display clear intent to make a purchase. You need to make that purchase happen quickly and conveniently without any stress or issue.
Optimizing your online store isn’t a one-and-done solution, it’s an ongoing process that will help you constantly learn more about your audience and how you can better serve them. It’s not a scheme with an endpoint; it’s something you should always be doing to get better. Once you can apply these practicable strategies above, you’ll be on your way to optimizing your Shopify dropshipping store for maximum conversions massively.
Do you need help with your Shopify dropshipping business? Contact us today at Fulfillman. We are leading service provider of Dropshipping, China sourcing, Warehouse Fulfillment, Third Party Logistics, and many more. Our dedicated team will be available to speak with you and discuss your needs. With our state-of-the-art technology, we can help you achieve your short and long-term business goals. An amazing experience awaits you.