Dropshipping is a cost-effective and easy type of e-commerce business that many entrepreneurs are keying into. You will be able to select the type of product you want to sell, set its price, choose a location and create your brand awareness the way you want. All of these are done without the need of having an inventory of the products. However, before starting a dropshipping business, it is vital that you learn how to dropship.
Knowing the steps and processes involved will ensure that you are on the right path. If you are willing to put in your time and money into this retail fulfillment business, you can create a successful brand. In case you will like to know more about how to dropship, this article is for you. To help you start your dropshipping business, we have compiled a step-by-step guide on how to dropship.
Choose a Product
First off, you need to find a niche in the dropshipping market. Finding a niche is the first step on how to dropship. Although, not just any niche, but a popular one. For example in cold regions, a sweater (a sub-niche in the clothing industry) will be trending and highly demanded product than sunscreen lotions. One major misconception about dropshipping is that you can achieve success in any niche but this is not realistically the case.
Dropshipping business adheres to the law of demand and supply just like every other merchant business. In selling a product, go for one that is not already sold by big brands lest you will face a huge challenge competing against them.
Conduct Market Analysis
Before choosing a niche to invest in, you need to enlighten yourself on the most demanded products and how your competitors are fairing. You can research on Google to see the brands that show up on the first page of the SERPs. Check on your competitors’ social media channels to see how they are selling and engaging with their customers. Know the content that performs better for them using tools such as BuzzSumo or SEMRush.
Researching on them gives you an idea and inspiration on how to select your product and market your brand to make great sales.
Look for Supplier
Collaborating with a good supplier is vital for the growth of your business. There are online platforms such as Alibaba where you can meet and communicate with suppliers. While searching for a supplier, ensure that
- They have many years of experience
- Do not charge huge fees
- Provide fast delivery
- Have quality products in their inventory and
- Established repute
After you have seen a supplier ask them many questions about their products and inventory to learn how they can influence your brand growth. You can still read reviews on their website to see if they are really, who they say they are.
Acquire an E-commerce Platform
Dropshipping business cannot be done with a virtual platform that will let you meet with customers. An e-commerce website can be built from scratch or better still use Shopify. Shopify is an e-commerce platform that supports the dropshipping business. Little to no knowledge of website building is required to set up a Shopify dropshipping store.
If you want to create a website from scratch, you can hire a website designer to customize one for you depending on your budget. Once you have set up a website, you can start displaying the product images to attract prospective customers.
Many entrepreneurs enter the dropshipping business based on the promise that it will offer the flexibility and time to manage other affairs of their lives. This is true but when you are starting, you need to be heavily devoted to scaling your business.
In the early days, focus your efforts on marketing and engaging with customers to create a momentum and customer base that are essential. Also, try as much as possible to understand how the business works.
If you put in the hard yards now into your dropshipping business, you will not have to do much work in the future. This is when you can sit back and watch the cash flow in with minimal advertising effort.
Any business will not make headway without marketing. Creating brand awareness allows a targeted audience to become aware of the product you have in store for them. Even if you have a tight budget, you can still market effectively.
Use social media platforms like Twitter, Instagram or Facebook to create ads that will attract customers to you. You can still partner with influencers to draw followers to your customer base and make you more social proof.
Choose Popular Online Marketplaces
The significant advantages that well established virtual market place such as eBay, Amazon, Alibaba, etc that is dropshipping compatible offer is they are cheap and have the audience. These platforms are propitious for the growth of your brand.
An account is easy to sell and they already have the right amount of traffic that you will benefit from in making sales. Besides, consumers trust these online marketplaces. Based on the fees charged for every sale you make on these marketplaces, you are going to generate significant revenue through them.
Select a Customer Targeting Strategy
Now that your dropshipping store is all set up, you need to attract customers. Targeting customers involves using persuasive methods to lure them to your store. You can engage in social media marketing, content marketing, email marketing, and many other strategies to drive traffic to your e-commerce site.
There you have it! Above is a step-by-step guide on how to dropship. Dropshipping business today is a great and cost-effective means of generating income for entrepreneurs. By following and implementing these methods into building your dropshipping business, you will be on your way of establishing your brand and name. Remember that slow and steady wins the race.
For more information about how to dropship, Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, China sourcing, Warehouse fulfillment, Third Party Logistics services, and many more. Our dedicated experts will be available to speak with you. We will provide suitable answers to your questions and concerns. A wonderful experience awaits you.