When it comes to selling online, pictures are king. No matter how well you describe an item, buyers are majorly influenced by pictures. This makes product photography critical to your success as an online entrepreneur.
There are several important things to know about product photography. In this post, we will make things simpler by discussing things you should avoid and things you should do. Irrespective of what you are selling, these are five dos and don’ts of product photography:
Do What Works For You
This is a golden rule for individuals who have been selling online and has found what works for them when it comes to photography. If you haven’t done that, you have to keep trying until you find the perfect formula. You may find out that your pictures are better with a specific camera, or they are brighter when you take them outdoors. You don’t want to be just like everyone else. Stick to what works for you and what brings the best result for your business.
Do Check Out Others Photos
As much as originality is important, you can learn a lot by checking out what is working for other people. Consider some of the biggest players in your niche. What are they doing differently? By observing with keen interest, you can note a few things you can change to make your photos better. This doesn’t mean you should copy others. Copying is rude and will eventually shrink your creativity. Just get ideas from the best and improve your shots.
Do Use the Necessary Equipment and Accessories
A good camera handled the right way will get you good product photographs that will sell your products. A poor camera will produce a poor photograph, no matter how good you are as a photographer. It is also important that you use a tripod or a mount. Even if you have very steady hands, using a tripod will make taking photos easier for you. It will also enhance the quality of the photo as it eliminates the chances of losing sharpness.
Do Take Advantage of Image Editing
A simple edit is important to enhance your product photos. It can be a little adjustment of brightness or highlight. There may also be some dust or something that needs to be removed. Don’t assume that a picture is perfect just the way it is. Try a few minor edits and compare the copies with the original image. You will always notice a little enhancement. That little enhancement can make all the difference by arousing customer’s interest in a product.
Do Take a Variety of Pictures for Each Product
It is very hard to convince customers with a single image of a product. Even two to three images can hardly sell a product online. You should take multiple photos of a particular product in different positions. A minimum of five images is required to convince most people. You should take a lot more than five and choose the best ones. The images shouldn’t be too similar. You should have the main image, a scale image to show relative size, and a variety of others to show details.
Don’t Use Your Smartphone Camera
There are actually lots of smartphones on the market with incredible cameras. Those cameras may be great at taking wonderful images, but you should depend on them for product photography. The images may look great on your smartphone, but they are never of the right quality for your website. Invest in a standard photography camera. It doesn’t even have to be too expensive.
Don’t Depend On the Built-In Flash
The built-in or direct flash in your camera may be great, but they are not just reliable for product photography if you want the best photo quality for your website. The direct flashes are the most unflattering light for products, and you really need to up your game when you need quality images to sell your products online.
Don’t Use a Distracting Background
The background of your images can also play a huge role in convincing potentials customers to either buy or abandon your products. A bright, uncluttered background is always good for product photography. Avoid distractions in the background. It is better if your product is the only thing on the image.
Don’t Use Filters or Over Edit
Earlier, we emphasized the importance of editing your product photos. However, it is important that you don’t take it too far. Adding filters is a no-no. Try to keep the image as original as possible, even with your light editing. You want the image to look as close to what they look in real life as possible.
Don’t Add Graphics/Watermarks
This has been a debatable topic for a while. Some feel it is important to protect their photos from being copied, and they believe the best way to do that is by adding watermarks. The disadvantages of adding graphics and watermarks far outweigh the advantages. They cause distractions and may appear too salesy.
Product photography is essential to business success when you are selling online. High-quality and professional product photos will get you more sales. You don’t have to pay someone to shoot them. Following the tips here, you can do better and discover what works for you in due time.
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