Ecommerce SEO: 7 Essential Tips to Optimize Your Online Store

February 25, 2021 eCommerce TipsEntrepreneurs

SEO stands for Search Engine Optimization. It is the practice of structuring and positioning your web content so that you can gain organic visibility and achieve optimal ROI on your marketing efforts. To achieve success in e-commerce, you need to get constant visits from internet users. Ecommerce SEO is critical to this as it helps you reach the highest numbers of potential customers in the most cost-effective manner. These are seven easy steps to optimize your online store, boost your web rankings, traffic and ultimately increase your sales!

Step 1- Perform a Comprehensive Keyword Research

Keyword research is arguably the most important aspect of SEO. Identifying words target significant search volume, moderate competition, and have the potential to generate substantial traffic.

Efficient ecommerce SEO involves identifying words that your potential customers are typing into various search engines and search bars on various shopping sites. You will then build these words into your marketing materials, product labels, or page titles.

You can conduct your keyword research by typing words related to your products and taking notes of categories, locations, and other terms or questions that pop up next to it. You can use a tool such as Keywords.io and Keyword Tool Dominator to automate your research process.

Step 2: Optimize Your Site Architecture

This involves how your e-commerce website is structured into relevant pages and categories. When setting up your site architecture, your users and search engines’ seamless experience should be high on your priority list. A good site structure helps search engines crawl and index and increase your e-commerce site’s chances of getting ranked. It will help ensure that Google bots and crawl spiders of other search engines can easily navigate each page on your site.

As a rule of thumb, you should keep your structure simple, scalable, and easy for search engine bots to crawl. Every page has to be within three clicks from your homepage. If pages are buried deep in your website, or they are not appropriately linked, search engines would either not find them or simply not index the pages. A solid e-commerce architectural structure is one that helps your site appear with unbroken site links in search results.

Step 3: Optimize Your On-Page SEO

Majorly, On-Page SEO is about making sure that your pages get the most traffic and ultimately generate leads/sales for you. One major way to achieve this is by optimizing your Title Tags and Metadata descriptions.

The main aim of optimizing your Metadata descriptions is to insert your target keyword into your page, including visuals and pictures embedded in your site. This helps search engines identify your site as a relevant page to what a user is searching for.

To achieve this, you have to craft title tags and headings that are compelling to lure searchers to finally click through to your site. Deploy target keywords, such as Best, Free, Cheap, Sale, Delivery, etc. Also, remember to focus your On-Page SEO efforts on your product pages so that users can move a step closer towards making a purchase.

Step 4: Perform Technical SEO Audits 

Furthermore, ecommerce SEO goes beyond optimizing keywords and titles. There is also a technical side to it. This involves factors like site speed, UX, mobile-friendly pages, and working backlinks. In summary, it is about providing the best possible user experience to visitors on your site.

A Technical Audit of your site gives you an overview of the quality and standard of your e-commerce site. You have to look out for broken links, missing metadata, duplicate or thin content, etc. These things have negative impacts on your search engine rankings.

Step 5: Develop Your E-commerce Content Marketing

It is crucial to note that most people use google searches intending to solve a problem, buy an item or seek information. Hence, you need to develop quality content that addresses the primary needs of users with content related to popular informational searches and then build an advert for your product into the blog post or article.

The focus should on informational keywords like “how-to’s,” “reviews,” “tutorials,” “comparisons,” and so on. Although you aim to market your product, do not mortgage the core answers to the questions that the users have asked. Ensure you provide well-detailed and useful information that can genuinely help your visitor. The better the content, the higher it ranks, and the higher your chances for more conversions.

Step 6: Improve E-commerce SEO with Link Building

One of the critical factors in SEO is the authority that search engines accord your site. It is hugely influenced by the number of external links that point to your site. This is also called back-linking.

A successful SEO strategy requires backlinks to boost site authority, drive higher organic traffic, and earn direct sales. If you have good content, owners of other sites and blogs may include links to your site in their pages. You can approach other blogs for cross-marketing or affiliate marketing arrangements where you can link one another’s pages—this quite an easy way to earn some link building.

Step 7: Measure Your E-commerce SEO Progress

The last and final step of e-commerce SEO is to gauge your search results. It is crucial that you track your performance and examine your wins and look out for areas that need to be improved. Some key performance indices are site ranking, website performance, and the number of organic visits. You can check your organic search performances by using the Google analytics Acquisition search report. Google Analytics is also useful to track your website performance holistically.


Getting organic traffic consistently on your e-commerce website can yield very lucrative outcomes for your business. Although the intricacies and technicalities involved in SEO might seem daunting at first, when you consider the consistent traffic that you can earn for free, it is undoubtedly worth it. Follow these few easy steps, and you too can begin to dominate search results and generate sales conversions.

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