Ecommerce marketing involves the practice of using promotional tactics or marketing strategies to drive traffic to your online store, converting that traffic into paying customers and also retaining them as customers after purchase.
If you are an ecommerce brand, then you will need some ecommerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store. You can’t make sales without those customers, after all. Let’s take a look at some of these strategies and tips that can help in boosting sales.
Do you know 98% of users do not convert on their first visit to a website? If you want to boost those sales, then you need to devise a way to get back at them. You’ll need to have retargeting e-commerce marketing strategies in place.
The most effective method in this aspect is to run retargeting ads on other websites. Say a customer is looking at some products on your website, but they left later. You can use other sites that they are visiting to show your products to them again. By doing this, you just retargeted and enticed them. Chances are they’ll come back to your website to make an order.
With over 500 million daily active users, we all know Instagram is one of the fastest-growing social apps around, connecting consumers, influencers, and brands.
As a brand, you can actually gain a lot more from Instagram. If you take compelling photos, use hashtags strategically, and post at the right times, then you’re well on your way to building a large Instagram following of people who are interested in your products. The idea here is the engagement with your followers; you can make a lot from it.
Reduce Abandoned Carts
Well, the truth is you’re losing money every time a visitor abandons their cart without even purchasing anything. The fact is visitors or customers add items to their carts, but abandon their carts during the checkout process. According to a report from the Baymard Institute, 69.23% of shopping carts are abandoned.
They did abandon their cart, but then they could have been reminded to complete their purchase, or perhaps they could have been persuaded with a discount or free shipping. The perfect solution to this issue is an email recovery campaign that can convince your visitors to make a return visit and complete their original purchase.
Launch a Facebook Store
Although Facebook has undergone some changes, it still one of the best options you could think of when it comes to social media and ecommerce marketing. It’s fairly straightforward to start making sales through your Facebook store. Also, your Facebook store can integrate directly with your Shopify store, so you don’t have to keep a separate inventory.
Capture More Email Subscribers
Email marketing remains of the most effective channels at your disposal for making sales and generating repeat customers. Why? Well, email gives you that space to say things that can’t really fit into a social media post. Not only that, there are too many tweets and Facebook posts for people to keep up with, email, however, can offer a more intimate interaction.
Improve Your Email Campaigns
It’s not by capturing those emails only, you need to send regular, valuable, catchy, and quality emails to your subscribers for the channel to be an effective e-commerce marketing activity. There’s a need to think more, even ahead of your customers.
What are the things that you can do to improve? You can send a welcome email as soon as a customer makes a purchase. Solicit for feedback. You can send regular newsletters to alert subscribers of new discount offers, product tips, and, when appropriate, company news. A note of appreciation, and how valuable they are to your business is also a good idea.
Send Wishlist Reminder Email
The wishlist reminder email is closely related to the abandoned cart email. Both are designed to convince shoppers to take the final step in purchasing the products they have shown intent to buy.
Probably you noticed it had been a while since someone checked in on their wishlist. Or they have an item on sale that’s been put on a lot of wishlists? If these items are selling out, you should send out an email to let your customers know. It may just be the trigger or motivation they need to purchase the item finally.
Engage Online Store Visitors with Live Chat
Live chat has increasingly become more popular. Hardly would you see a store without one. They are instrumental and vital that you could easily communicate with a visitor about their needs and how to help. Live chat also enables you to have direct conversations with your customers so you can answer and address customer concerns right while they’re planning to buy.
Optimize for Mobile
The e-commerce world is going mobile. By next year, more than half of all online shopping is expected to happen on mobile devices. When you optimize your store for mobile, you have a responsive design, and it also means mobile visitors who are obviously most of the visitors are put in mind while building. Also, your store images should be in a format that will make it load faster for mobile visitors.
There you have it! A list of tactics and strategies to help you boost sales. With these proven ecommerce marketing strategies and tips, you can rest assured of a sizable amount of traffic to your store, build relationships and trust with customers, boost and get back those lost sales.
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