Do you want to take a creative approach to promote the growth of your online store? You should consider integrating the use of product pictures in your marketing campaign. A picture they say is worth a thousand words. Using product images, you can show your products and convey their essence to your audience.
Product photography requires showcasing your products in an attractive way to entice potential buyers to purchase them. How can you shoot beautiful images of your products and make the most of product images? Continue reading and find out below.
To shoot product images you need light. Natural light is suitable when you are on a shoestring budget to afford studio lighting. Natural light is much easier to manipulate to obtain the desired image quality you want.
If the light is too bright and harsh you can place a white cloth or cardboard over the window to diffuse the light. Shoot the product photograph at the time of the day when the sunlight is brightest. Note that you should never shoot under direct sunlight as this can create a photo with harsh shadows. This isn’t good if you want to create a high-quality product photo.
An alternative to natural lights in your product photography is artificial lights. To get artificial light you will need lightbox setups to project the light needed in a studio for photography. To achieve softer shadows, consider placing white cardboard or white cloth over the light setup.
Studio lighting gives you greater control of you have lots of products to shoot over several hours. Manipulate the light angles until you have the right setup to capture a top-quality photo of your products.
If you want to capture an image of a product that is professional looking and stable, you need a tripod. It is easy to have blurry photos when you take snapshots with a phone or camera in hand. A tripod saves you from having blurry product photos that may end up doing little to improving sales. It brings consistency, focuses on the product photograph.
If you are on a tight budget there are decent tripods you can get on the cheap. You can search for them online. You can still go for the costly ones as they bring an impressive dimension to your photo.
Choose the Right Camera
When taking a product photograph, you have to be sure that the camera you are using has the features to give you what you want. Smartphone cameras have evolved significantly over the years that they can serve as an alternative to professional cameras.
A Samsung or iPhone smartphone camera can get the job done. These devices come with impressive cameras that often makes it difficult to tell smartphone and professional camera images apart. As long as you have a light background, place the smartphone, and snap away.
Photo Editing Software
Professional photographers these days make use of photo editing tools to fine-tune images to appear more attractive. There are tools you can use to edit your product images to look more professional and appealing to the eyes.
Photo editing tools like Adobe’s Photoshop, Illustrator, and more can be used to enhance the aesthetics of product images. Go for one that is easy to use.
Clean Up the Products
For your product photos to be hugely appealing, you have to a snapshot of them clean. Dirt on your camera lens can produce poor quality images of your products portraying in an amateur light. Buy some wipes you can use to clean up your products and camera lens solution you can be able to capture high-quality images of your products.
Be daring enough to experiment with ways of shooting images of your products. Your product photos have to be portrayed in imaginative and creative ways to pique your audience’s interest. As a non-professional, you may be afraid to try out new ways to photograph your products. Brace yourself and get creative with your camera.
Take Lots of Images
Take as many shots of your products as possible. You should not just stop at one. For example, if you are shooting clothing photos, take one where the cloth is spread against a white background and another on a mannequin. Lastly, you can have a person model the cloth for you while you take shots of them in different poses and angles.
Product images are essential in the promotion and growth of a brand. These tips above when implemented will make your store appear more presentable. They will make your product images appear professional and look like you have spent thousands of dollars taking them. Apply them today and see your brand witness significant growth and development.
Do you need a professional to help with your product photography? At Fulfillman, we specialize in providing excellent Product Photography. We are experts in Hero Shots, Ghost Mannequin Photography, and Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention.
Contact us today at Fulfillman to know more about our services. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.