Animated videos are fast becoming the most beloved types of online videos. They are fun, good-looking, and can be used to deliver loads of relevant information in the most creative ways. It is not really hard to see why they are now considered the top choice for video marketing.
We’ve known for a while that custom animated video ads will become very big in the digital marketing space. It is finally happening, and many businesses are already poised to take advantage of it. Do you want to achieve your results with animated video ads, here are seven helpful video marketing tips for 2021:
Always Choose Relatable Themes
It is very important to create and use videos that people find relatable. If you fail to do this, your animated video ads will fail to connect with your audience and achieve the results you want. Your themes must be broad enough that they appeal to all your audiences.
In a bid to do something different, don’t create videos that are too good to be true. The wrong videos can easily make your audience erroneously assume that your products or services are out of their reach, and that can be a very big challenge.
Make Sure Your Animated Videos Catch Attention Instantly
No matter how you want to look at it, the truth is that people don’t really like ads. Many will quickly click to skip an ad once they have the option to do that. Exceptions are only possible if the video captures the attention of the watcher.
You will have just a few seconds to capture the attention of an ads watcher. It is important, therefore, that you create videos that can capture the watchers’ attention instantly and keep them watching longer.
Get To the Point As Quickly As Possible
While it is important to do whatever you know will grab a watcher’s attention as soon as your custom animated video ad starts, it is also important that you get to the point of the video as soon as possible. Don’t play around too long to the extent that the patience of your watchers will be tested.
Once you grab the attention of your audience, it is important to relay the message of the ad as quickly as possible. It is also advisable that you make the message as simple and short as possible. If it is interesting enough, your audience will even watch more than once.
Use Your Videos to Describe Competitive Differentiators
Sometimes, the secret to winning more customers than your competitors is to show why you are different. There are ways you can communicate this in your video ads and attract new customers. Consumers are always willing to try products and services that are better than the ones they are currently using.
While trying to convince your audience that you are better than the competitor, show real proof that you truly are. You will have to do that in an ethical manner that will not create controversies.
Use Videos to Communicate Brand Authority
When it comes to achieving sustainable growth and increasing your market share, establishing brand authority is very important. When consumers have to make choices, they will always choose businesses they trust. To earn that trust, you have to communicate brand authority.
To communicate brand authority, you will really need to be an authority in your field or market. You can achieve this by putting your customers first. Your videos should also indicate this. Show the viewers that you have the answers to their biggest questions in your field.
Express How Your Products Solve a Real Problem with Your Videos
Sometimes, winning more customers with a video ad can be as simple as showing them how your products or services solve real problems. The major challenge is that doing this is not often as simple as many consider it to be. You will need to be creative enough to achieve your objectives.
As hinted earlier, the first important thing to do is to capture viewers’ attention instantly. Next, highlight just how your products/services can solve real-life problems. Be specific and thorough, and you will likely end up with several new customers.
Experiment With Different Types of Videos Till You Get What Works Best For Your Brand
Just like in other forms of marketing, there is no one size fits all formula in video marketing. You may be lucky to find that your first attempt or idea works brilliantly, but you shouldn’t focus on that alone.
There are different ways to use animated videos for marketing your products and services. You can use animations for explainer videos, demo videos, customer testimonial videos, and more. Experiment with different ideas before choosing the best approaches to use for long-term video marketing.
Wrapping It Up
2021 can actually be the year of animated video marketing. Most businesses have already started reaping the benefits of this marketing method. This is a good time to start, and the tips here can help you get real results. Remember to experiment with ideas until you find what works best for you.
For more information about our custom animation video ads and other dropshipping services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. With us, you are guaranteed to get quality and excellent services. A fantastic experience awaits you!