Video Marketing /


There is no doubt that video marketing is one of the most recent additions to the promotion toolbox. You may still be sceptical. Is it worth considering using videos for promoting your ecommerce business? Do you have enough funds and materials to create and use video content in your marketing? The answer is straightforward: Yes, it’s worth it. Video is one of the most all-around and effective digital marketing tools out there. Here are some reasons why you need video marketing for your ecommerce or dropshipping business.

Boost Sales

Video marketing is a wonderful tool to increase sales and amplify your conversions. Research shows that the mean website conversion rate for those who use video is far greater than the rate of those who do not utilize video.

Video marketing can help enhance the understanding of the service or product. In that way, it increases the chances of you making a sale after clients watch a product video.

People Trust Videos

Even when you show potential customers an image gallery of your product or service from each angle, they tend to prefer videos more. When an individual looks at a photo or reads a description, they might be worried that the product or service will not be the same as the one advertised. But with video marketing, they will be able to see the product in all dimensions, and also look at how to properly use the product in real life. In that way, they will be more convinced to purchase the product.

It Can Communicate Emotions

The validity of an advertising campaign can be conveyed in several ways. A video can add passion and make the product more difficult to forget. It is possible to highlight the difference that, after a sale of a certain product, a buyer has more favorable emotions. If a stationary image can display emotions only through a decorated smile, sober facial expression, or distinct body positions, a video can convey several different emotional states more evidently and brightly.

It Can Present Your Ecommerce or Dropshipping Business

Most potential customers will have more trust in your online store if they have an idea of how your company works and lives. Therefore, video publications from corporate occasions, actual work in your office, behind-the-scenes of your products shipping procedure, all these visualizations can generate more trust from potential and current customers and help to create the compulsory positioning of your company.

Video Sharing

If people find your video interesting, many of them prefer to share it on social media and therefore expand your reach without additional budgeting on your part. Viral marketing is in this conduit of promotion. Lots of people find sharing videos more satisfying than almost any other digital property.

The Shift towards Mobile Devices

Mobile phones have been integrated into our modern lifestyle. Of all the videos that are being watched worldwide, 75% are on smartphones. Most persons are becoming more engrossed in their work and have less time, so the idea to carry the compatible version of a computer in your pocket is fascinating.

Virtually everything that we can do on a computer, is available on mobile phones, including watching online videos. The malleability of watching a video while on a bus to work, in a restaurant with friends, or the workplace after a meeting is difficult to resist.

Easier to Remember Than Text

Humans are optical creatures. We comprehend and remember information better from watching a video than reading a stationary text. Honestly, the gap between text and video is large. We all remember most of the information that we see in a video and only remember very little when reading it in a text.

No one is saying that you should totally disregard your text content and focus exclusively on videos because text still has some value. It’s more effective to combine your text-based content with videos.

Make Users Spend More Time on Your Site

Reports by some professional bodies have shown that people usually will stay longer on a website that contains a video in it. The mean time spent on pages with a video is 7 minutes and 21 seconds, while the average time spent on pages that do not contain a video is barely 2 minutes and 48 seconds.

A bigger time spent on your website doesn’t always convert into productive things. But, at least your bounce rate will reduce, and your website will have more integrity in the eyes of Google, making it more likely to increase your sales.


You cannot deny that video marketing now is a crucial part of your marketing plan. It can create huge advantages from giving you a better ranking in Google, appealing to your potential customers to increasing your sales. While understanding the necessity of using video marketing is crucial, learning how to effectively use it is even more essential. Just try to make an exciting product video that you can display to your new and existing customers. You can ask help a dropshipping expert for help. Most importantly, make sure that your videos are engaging, compelling, and professional.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Building an online presence for a small business may seem basic to the eye, but it’s one of the hardest things to do as an entrepreneur. This is even much harder when you consider the number of other businesses that you’re competing with. This is why you must start recording sales with your Shopify store so that you can earn as much income as possible.

You can only ever be considered as a proper online entrepreneur when you’re making sales. This is to say that business is a matter of profit without which it would be viewed as a leisure activity. That is why you must get ahold of a working method that will aid you in driving up your sales. Now, this is where the real challenge comes because it’s not always easy for you to just come up online as a small business and start making waves. That is why we’re putting this article together to educate you on the techniques that you can follow if you want to drive your sales on Shopify.

These are strategies that have been proven to work on eCommerce platforms with records of businesses turning losses into massive profits. A good marketing practice will enable you to know your strengths as a business and how you can play to them to drive sales. Let’s proceed to the main event, shall we?

Email Marketing

Email marketing is a mechanism of sensing messages that market your products to potential and current customers enlightening them on your products and build a formidable online community for your business. The unique thing about email marketing is that you’re totally in charge of the content that is being disseminated, and it’s completely consensual.

What’s more, email marketing is very effective and saves you many costs that you would have spent otherwise if you choose other marketing channels. The process is simple, and the email list can be generated automatically. All you have to do is to select the right content that will captivate your clients at any time. This is one of the best ways to market an eCommerce store, especially on Shopify.

SMS Marketing

SMS is another form of marketing strategy that you can use to reach your clients. The process is effective because it creates that kind of connection and awareness that assures your customers that you listen and connect with their product interests and specifications. It’s a very fast process that you can set up in as little as 5 minutes, and it’s very affordable. You can decide to create a marketing channel that uses SMS marketing with simple and precise messages about your products that your customers and potential customers will understand. You can use this method to flag off a campaign such as flash sales, discount sales and the likes, and it works like magic when carefully crafted.


You ever wondered how people get top results when they input product information in a search engine? This is what an SEO can do for an online store. A significant part of the traffic that comes to online businesses happens due to users being able to get them as results on search engines. The implication is that as many people search for a particular product on Shopify, a good SEO score will always draw them to your store. A higher rank in SEO will mean that you will get more traffic than users that offer similar products as you are. This is a very effective way of driving online sales when done properly.

Influencer Marketing

When you’re in doubt about how to project your products to your audience, it’s much better to seek partnership with people to create the right amount of awareness you need for your business. This is what influencers do. Influencers are usually individuals with a huge presence on social media who can partner with online marketing brands. Let’s take, for instance, that you need to market your clothing brand on Twitter; for example, you can have your influencer wear one of your clothing lines and tag your online shop. The massive reactions she will get will drive the needed traffic towards your clothes. Influencers are vital to the growth of online shops, relatively unknown ones.

Affiliate Marketing

Affiliate marketing is a strategy used to advertise online products by employing another business or individual to drive market sales. The employed individual is called an affiliate and will earn commissions for each sale made from his adverts. This is a very fast way of making sales without breaking much sweat. A significant part of digital marketing sales is achieved through this process. The process is just like the one that influencers do, and the affiliates will tag you to their social media handles by presenting it in a way that will attract customers. Once a sale is made through this process, the affiliate earns an incentive. Either way, you’ll be making massive sales.

Google Ads

People often think that being able to market on social media is all it takes to succeed in an online Shopify shop. They then choose to ignore that there are famous search engines that can attract buyers by typing a few words. This is what Google Ads is all about. This process is pretty basic that once you make a payment to google with as low as $5, your products will be marketed on Google search and YouTube. Imagine going from 20 sales a month to over 1000 sales; that’s the power of Google Ads. The unique thing about Google Ads is that you can only continue making payments when people click your advert. This process may cost you, but it does all the job for you without much effort.

Social Media Marketing

Don’t forget that social media is perhaps one of the easiest and cheapest ways through which you can market your goods. You can use any social network like Facebook, Instagram, YouTube, and the rest to drive improved awareness about your products and increase your customer base. It’s one of the best digital marketing tools around.

Video Marketing

People see lots of products daily, and the issue is to distinguish what makes them special or different from each other. This is where you can use video marketing to drive sales. Like the saying that goes, “Seeing is believing,” creating an explanation video about what you sell and how they can be used is a much better and efficient tool than just posting their pictures. The top visited videos on YouTube are mostly explainer and presentation videos. Using video marketing will surely be a game-changer for you if you take good advantage of that opportunity. Our professional Video Marketing Services at Fulfillman can help deliver engaging and viral videos for all types of eCommerce video marketing campaigns. You can count on our  expert team to help you get the best out of your video marketing endeavors.


There you have it! Above are some marketing practices to boost sales on your Shopify or ecommerce store. Build a Shopify online store from scratch, but employing the best marketing practices can take care of 50% of the hurdles you will face. This is why it’s good for a good eCommerce entrepreneur to maximize the tips created in this article. When done effectively, online sales are guaranteed to make massive returns through digital marketing.


Do you want to create captivating animation video ads to boost the sales of your ecommerce business? You are on the right path to achieving your goals! It is pretty challenging to create awareness of your product and services as customers can’t check the items physically. Thus, these brands must do something extra to promote their business and boost their sales. These videos provide detailed information about your product, thereby educating the viewer and enhancing their interest in the product. Read on to find out the guidelines on how to create captivating video ads for your ecommerce business.

Mind the Length

You have to understand that people are busy and wouldn’t probably have time to watch a long video. When they click on the video link, they can’t invest an hour in learning about a random item they found on the internet. The appropriate time length for a promotional video shouldn’t last more than 1 minute. Also, ensure that you captivate your audience with the video; in simple terms, make it short and sweet.

Target Potential Customers

Targeting potential customers imply managing who views the video advertisements and content. You have to consider the individuals who would view the video ads. For instance, direct response video advertisements can target your potential customers. Note that you don’t use the same technique to create ads on conventional television programming as applicable on social media. You have to understand that the mediums are different. Your business can target customers based on previous interactions, interests, parental status, age, and a host of others. For YouTube, ensure that you upload the email addresses of individuals who have subscribed to your newsletter.

Target the No-Sound Audience

Capturing the no-sound viewers is essential; so, ensure that your pace is fast and keep your message in the center of the screen. The inclusion of sound for highly engaging participants and subtitles for the no-sound audience ensure you can get across to everyone faster.

Keep Your Message Clear

Grabbing the customer’s attention doesn’t translate to passing across your information. The fact is that you will lose the customer without a crystal clear message. Instead, ensure that you hit the nail on the head and keep that message consistent for the entire duration of the video.

Think Mobile

Always think mobile. The reason is simple; when it comes to the videos’ elements such as logos, emojis, text overlays, etc. – these features are often overlooked. Ensure that these elements are incorporated into mobile devices. If not, your overall USP, CTAs, and message will be missed.

Avoid Hiring A Product Videography Expert

You don’t need to hire product videography professional. Although it is beneficial to have an expert involved, the use of a high-end phone camera will enable you to edit and record a video without any external support. Also, this will enable you to cut costs, mainly if you are a new entrepreneur getting started in the business.

Let the Visuals Speak

A fantastic voiceover can be an essential tool for a persuasive explainer video. However, in some instances, it is better to allow the visual elements to perform the communication. These videos shouldn’t have spoken text, using other audio and video elements to make the sale. For instance, most of the videos shown on social media platforms like Facebook don’t usually come with sound. Also, statistics have shown that most of the audience prefer the videos to come without any sound.

Show Some Personality

As applicable to another form of advertising, animation video ads need to be captivated and show reasons to be successful. Most potential customers might not be interested in purchasing your products when they click on the video; however, one that reveals the brand’s personality will likely be prioritized by your viewers.

Focus On the Difference

Animation video ads are appropriate for showing the best features of a product. But there is still much more to consider, and this is by demonstrating the product’s benefit to the larger audience. Thus, ensure that you focus on the difference of the product and ways it can impact their business and life. For instance, someone marketing a weight loss product has to focus on the benefits of this product and the weight they can shed within a particular period.

Go Back To Basics

Several things might seem basics. Nevertheless, this doesn’t imply that they don’t work. For instance, graphs, rockets, pets, retro items, etc., may be the basic techniques used by promoters, but the fact is that these techniques work! These techniques have been tested and tried several times and have proven effective; so, try it and ensure that you follow the procedures to promote your brand. Follow the tips provided in this post to create captivating animation videos to woo your potential customers.


There you have it! Above are some tips for creating inspiring animation video ads for your ecommerce business. For more information about our custom animation video ads and other dropshipping services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. With us, you are guaranteed to get quality and excellent services. A fantastic experience awaits you!


Animated videos are fast becoming the most beloved types of online videos. They are fun, good-looking, and can be used to deliver loads of relevant information in the most creative ways. It is not really hard to see why they are now considered the top choice for video marketing.

We’ve known for a while that custom animated video ads will become very big in the digital marketing space. It is finally happening, and many businesses are already poised to take advantage of it. Do you want to achieve your results with animated video ads, here are seven helpful video marketing tips for 2021:

Always Choose Relatable Themes

It is very important to create and use videos that people find relatable. If you fail to do this, your animated video ads will fail to connect with your audience and achieve the results you want. Your themes must be broad enough that they appeal to all your audiences.

In a bid to do something different, don’t create videos that are too good to be true. The wrong videos can easily make your audience erroneously assume that your products or services are out of their reach, and that can be a very big challenge.

Make Sure Your Animated Videos Catch Attention Instantly

No matter how you want to look at it, the truth is that people don’t really like ads. Many will quickly click to skip an ad once they have the option to do that. Exceptions are only possible if the video captures the attention of the watcher.

You will have just a few seconds to capture the attention of an ads watcher. It is important, therefore, that you create videos that can capture the watchers’ attention instantly and keep them watching longer.

Get To the Point As Quickly As Possible

While it is important to do whatever you know will grab a watcher’s attention as soon as your custom animated video ad starts, it is also important that you get to the point of the video as soon as possible. Don’t play around too long to the extent that the patience of your watchers will be tested.

Once you grab the attention of your audience, it is important to relay the message of the ad as quickly as possible. It is also advisable that you make the message as simple and short as possible. If it is interesting enough, your audience will even watch more than once.

Use Your Videos to Describe Competitive Differentiators

Sometimes, the secret to winning more customers than your competitors is to show why you are different. There are ways you can communicate this in your video ads and attract new customers. Consumers are always willing to try products and services that are better than the ones they are currently using.

While trying to convince your audience that you are better than the competitor, show real proof that you truly are. You will have to do that in an ethical manner that will not create controversies.

Use Videos to Communicate Brand Authority

When it comes to achieving sustainable growth and increasing your market share, establishing brand authority is very important. When consumers have to make choices, they will always choose businesses they trust. To earn that trust, you have to communicate brand authority.

To communicate brand authority, you will really need to be an authority in your field or market. You can achieve this by putting your customers first. Your videos should also indicate this. Show the viewers that you have the answers to their biggest questions in your field.

Express How Your Products Solve a Real Problem with Your Videos

Sometimes, winning more customers with a video ad can be as simple as showing them how your products or services solve real problems. The major challenge is that doing this is not often as simple as many consider it to be. You will need to be creative enough to achieve your objectives.

As hinted earlier, the first important thing to do is to capture viewers’ attention instantly. Next, highlight just how your products/services can solve real-life problems. Be specific and thorough, and you will likely end up with several new customers.

Experiment With Different Types of Videos Till You Get What Works Best For Your Brand

Just like in other forms of marketing, there is no one size fits all formula in video marketing. You may be lucky to find that your first attempt or idea works brilliantly, but you shouldn’t focus on that alone.

There are different ways to use animated videos for marketing your products and services. You can use animations for explainer videos, demo videos, customer testimonial videos, and more. Experiment with different ideas before choosing the best approaches to use for long-term video marketing.

Wrapping It Up

2021 can actually be the year of animated video marketing. Most businesses have already started reaping the benefits of this marketing method. This is a good time to start, and the tips here can help you get real results. Remember to experiment with ideas until you find what works best for you.

For more information about our custom animation video ads and other dropshipping services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. With us, you are guaranteed to get quality and excellent services. A fantastic experience awaits you!


Videos, over the years, have proven to be effective marketing tools. The use of video as part of a marketing campaign has been shown to capture the attention of the targeted audience. It is known to be more effective than plain texts and images. Not many content marketers are able to position properly a video as a component of a marketing campaign to yield the desired result. For this reason, we have created this article to help content creators kick things up a notch and boost conversion rate and revenue generation. Here are tips on how to utilize videos effectively in your marketing campaign.

Keep the Videos Short

The goal of the use of videos in marketing is to relate your brand with your audience. Long duration videos will not do you any service in boosting your marketing campaign. Videos should be short and cut to the chase, driving home the brand’s message. The average length of short videos is between 30 and 90 seconds. Your audience will lose interest if the video contains superfluous elements. Their attention span is short and because of this, you have to use the little time available to win their hearts.

Video Titles Should Have Keywords

Videos for marketing should be optimized in a way that they can be found on search engine result pages. Many content creators make the gaffe of not using keywords in their video titles. Some of them do this ignorant of the essence of their videos being found SERPs.

A keyword is a short phrase or word normally used by potential customers to search for your services or products on search engines. To drive traffic to your website and increase conversion rates you have to stuff the descriptive title of your video with keywords.

Video Should be Highly Descriptive

There is no point in creating a video for your marketing campaign if it is not going to be well-detailed enough to spread your brand message. The video targeted towards your audience should be descriptive to drive leads and improve conversion rates.

The video description should start from the title right down to its content. Just as you are making the video to be well descriptive, you have to make it using a language that a wide section of your audience can easily relate to. A well-described video will be able to pique the interest of your target audience in your brand.

Video Should be Based on the Story and Not Sales

What is a better way to leave an impression on your audience and make your message stuck with them? Bring storytelling into the video. You don’t want to come off as salesy and only interested in what you stand to gain from them.

Know that neurochemicals are involved when they watch your video. Capitalize on this by telling an emotional story of how your brand can bring a solution to their problem. Doing this will set you apart from your competitors.

Add a Call to Action at the End of the Videos

As much as you are avoiding to appear salesy you need to ask your viewers to take the desired action you want. What is the point of the video if viewers don’t get to take action? After you have explained the problems your services or products can solve, let them know you are open for business at the end.

In the last few seconds of the video, urge your audience to take the next step. Whether it is clicking on an order button or filling out a form, they have to be aware of the angle you are trying to reach with the video.

Share Your Video on Social Medias

After making video content of your brand they need to get out through many channels to your targeted audience. Doing this will expand your promotion and reach to accomplish the desired lead generation. You can share videos on your website, blog, Facebook, YouTube Twitter, Instagram, email, and lots of them to increase the engagement rate. Make sure the social media network has the audience you want before publishing a video.

Add Humor

Just as your audience wants to be informed through your video content, they want to be entertained. A brand can reap bountifully from adding humor to their video content. The goal here is to avoid coming off as bland and non-interesting. For example, the Dollar Shave Club was a small company but they amped up their growth using humorous marketing videos. This has endeared them to the hearts of many.  Take a leaf out of their book.

Educate Your Customers

Customers will not be interested in your video if it has nothing to do with educating them. For example, they want to get from your video how to use your products and services and how they can make the most of it.

Be Unique

As part of the move of optimizing your video for search engines, the video has to be unique and original. Create an image that your audience can identify with. Appearing original will make you stand apart from your competitors drive up sales and profit.

There you have it! Videos are essential tools in the marketing campaign of a brand. They have gained significant traction around the globe and are not expected to lose relevance anytime soon. Adhering to these tips above will help you drive traffic to your e-commerce store, decrease bounce rates, and boost profits.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


It is no longer a secret that selling through storytelling works like magic. Over the years, marketers have learned that it is significantly easier to sell when there are values and trustworthiness. Now, there are many ways to get the customers to see the value you offer and fewer ways to make them trust you. The way you treat them, and the overall experience they get while transacting with your brand are the most important elements for building trust.

When it comes to the marketing angle, storytelling is one of the best ways to get to the customers and make them fall in love with your brand. It is the best way to emotionally connect with customers, make your brand relatable, and attract those who share your core values. Creating a compelling brand story is never easy, and you will have to be on top of your game to do it the right way. Here, we will briefly discuss seven essential tips that can help you achieve that.

An Original Story Is Always Better

Do you know how inspiring your original story can be? If you are honest about the struggles you had to go through to start your business and grow it to its current level. When you tell this original story honestly, it can really personalize your brand. It can effectively connect a human face and story to your business. When your audience is able to connect with your story and mirror their current struggles to yours, they can always see the light at the end of the tunnel and trust your brand to help them get there.

Keep Your Vision in Mind While Crafting the Story

You need to make your customers understand your vision as a brand. One of the most effective ways to do this is to incorporate it into your storytelling. It is not just about telling the people what you believe in; you need to show them. While telling your story, you need to do it in such a way that they can subscribe to your vision. You need them to understand how the business has been able to overcome some of its biggest challenges while remaining steadfast and staying true to its core values.

Understand Your Audience

In all aspects of marketing and selling, you need to understand your audience before approaching them with any marketing material. Selling through storytelling can only be effective when you understand the people you are trying to sell to. You need to understand their needs and how they think. As mentioned earlier, storytelling is the best way to connect with customers emotionally. To get it right, you need to know the customers through and through.

Highlight Your Story’s Conflict

There is no great story without great conflict. Even when you are telling stories to sell your products and services, you must be able to identify the conflict and highlight it in a manner that will keep your audience interested in the story. Stories are primarily about overcoming adversity. That is the major thing that drives emotions. You should identify the major adversities your brand has overcome and highlight them. You can tell the story in different ways, but ensure that the conflict is properly highlighted. Also, make sure that it is resolved before ending the story.

Be Liberal about the Medium

There are different ways to convey your stories, but video is clearly the most popular medium today. Ideally, it is a safe choice if you truly want to reach most people. You also have to realize that many other brands are trying to reach the same audience with videos, including your competitors. Being versatile will give you an edge. There are individuals who are a little bored about videos and will easily be captivated by alternative media like comics, animations, and gaming. You can also make enough noise through virtual reality and written stories. You just need to be certain that your audience can access the medium or different media you are experimenting with.

Get an Influencer’s Validation Whenever You Can

You stand a better chance of convincing more customers when influencers in your niche are involved in your storytelling marketing approach. It is one of the most effective ways to make your stories sound less like sales stories and more like true stories that the audience can relate with. An influencer is more like a star witness that will attest to your story, maybe not directly. It is a lot better when the influencer is considered an expert in the field. His/her presence will validate your story.

Humanize Your Brand

To make your brand more relatable, you need to present it in a human form to your audience. You should start by honestly describing your brand as a person. Would you see it as an agile and adventurous person, or as a conservative and wise individual? You need to understand your brand persona and craft your stories to resonate with the persona. 

There you have it! Above are some essential tips to craft a compelling brand story. In a highly competitive market, storytelling can help you rise above the competition. You just need to know how to do it right. The seven tips discussed here will help you do just that. If you implement them effectively, you can improve your brand awareness and get the best out of your marketing endeavors.

For more information about how you can create a compelling brand story using custom animation video ads, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. We will create an animated video ad from scratch while ensuring that the video is better than your competitors. We guarantee you quality and excellent services. A wonderful experience awaits you!


Brand identity is the image, personality, and values that set your brand apart from the others. It is how the world views your brand, and it is critical for every business to have one, a very good one. The reason for every business to have one or maintain one is not farfetched. To succeed in the world of business today, you need to commit to your customers truly. You need to show them how exactly you understand their problems, why they need to solve them, and how your brand is the best option to go to for the solution.

A lot of online content could help you in building this brand identity. However, there’s one that stands out, and it involves using custom animated videos.  In this article, we’re going to show you how to build your brand identity with custom animated videos.

Create a Buyer Persona

The first step in the creation of any brand identity is knowing your target audience. Creating a buyer persona works in such a way that the brand gets to create a detailed character that represents the target audience.  As a brand, you need to learn as many things as possible from your audience to create that perfect representation or character you’re going to use for the animated video.

Some insights you can use are: the average age of audience, location, dress style, how they talk, and any other valuable information you can get.  All of these incorporated into a virtual character will then make a buyer persona that will be used to portray your target audience. This action prompts immediate identification and trust within your audience, as they feel the animated video is about them.

Use a Voice the Audience Can Relate With

Somewhat related to a buyer persona, a voice that the audience can relate with will make the audience feel as part of the animated marketing video, and trust the message you’re trying to pass across.

Therefore, when building a brand identity with an animated video, the brand should ensure they use a professional voice, preferably a voice from the native area the message is meant for. A video that’s intended for Africa audience might not work effectively if an American native gives the voice-over. A voice that feels like them (African) would be much accepting, and the purpose of the video to build brand identity will be well served.

Your Brand Colors and Style is Important

Your brand color is also your identity, and you need to make sure they are in all your brand stuff. Be it the products, pages, website, social media, and other related things pertaining to your brand. Custom animated videos are for your brand; hence, you’d need to apply brand color to it.

When making these custom animated marketing videos, brands should ensure that their brand color can be seen at every point in the video as much as possible. These explainer videos speak directly to your audience and frame the entire perception of your brand.

Choose the Right Animated Video Style

When it comes to animated marketing videos, there are many of them in different styles. It is then up to you to choose the right style for your target audience. There’s whiteboard animations, cartoon, and motion graphic videos.

If you want to build your brand identity effectively, then you need to choose the style that allows optimum character animation and some humor/human approach. This style would be able to communicate your message with great visual quality that the audience can relate with.

Go Social

The brand needs to make these videos social as much as possible. As a brand, if you want to get close and personal with your audience, you need to have a good strategy. Luckily, you have a video now; the next thing is making it be a hit online.

Video marketing happens to be the best online strategy with the highest ROI, and it is the most thriving and cost-effective content on social media. You can build that brand identity fast by using the custom animated video vis-a-vis leveraging social media to get to a large base of your target audience.

Be Authentic

Lastly, if you want to build brand identity and trust with your customers, you need to be yourself. It’s no time to be a copycat; it’s time to show your audience that you’re authentic and unique. You need to be your true self to build a top brand identity and stand out from the competition. Also, ensure this uniqueness shows in the custom animated video your brand makes.


There you go! From creating the best possible buyer persona to incorporating your brand’s color and style in videos to having a voice over that your audience can relate with. You can not go wrong with these tips when trying to build a brand identity with custom animated marketing videos.

For more information about our custom animation video ads and other services, contact us today at Fulfillman. We offer affordable, reliable, and detailed services. Our experts will be available to speak with you and discuss the options available to you. We will create an animated video ad from scratch while ensuring that the video is better than your competitors. We guarantee you quality and excellent services. A wonderful experience awaits you!


Did you know that YouTube is the second most popular and most visited website on the web? Yea! It is that popular and rich. It has become the go-to website for users who want to watch videos. This says a lot about the way people now prefer video as a means of getting information, and how video can serve as a significant and excellent working tool in marketing.

A lot can be done with video, from engaging customers to promoting brand awareness to introducing products and services, and many more. Video marketing, as the name implies, is the act of using video or incorporating videos into your business to serve as a marketing tool, or campaigns.

Benefits of Video Marketing for Small Business

Video marketing can do a lot for your business. Here are some benefits of video marketing for small businesses.

  • It increases brand awareness
  • Boosts social media engagement
  • It helps in driving traffic and sales
  • You can use it to launch new products or services
  • Building customer relationships

Types of Video Marketing

Here are the types of videos you can create for marketing purposes.

Brand Videos

Brand videos are videos created to generate brand awareness. They are often created to be used on social media and to drive in more traffic. These types of videos are usually created around the brand’s culture, mission, and vision. They tell the story of products or services being rendered.

Explainer Videos

Just as the name implies, explainer videos are used to explain how a product works. Brands create and use this type of video to explain how their products work and how the audience can benefit from them.

Live Videos

A live video is used to broadcast live to your audience, to engage them in real-time, and tell them about a service. Most of the social networks allow users to stream live video, – YouTube, Instagram, Facebook Live, or Twitter. It provides the avenue to promote interviews, presentations, and more.

Event Videos

Event videos are the videos created during a business event. A business can hold an event, inviting several other businesses from the industry, a video made for this kind of event can be called an event video.

Educational Videos

This is also called the “How-To Videos.” Brands use educational videos to teach their audience something they want to know. Brands use educational videos to inform their customers or audience on how to get most of a particular product or how to create something.

Demo Videos

Demo videos are just like explainer videos, although they go more in-depth than explainer videos. They are created by brands to showcase their products. They go deeper by highlighting all the benefits a customer stands to gain from a product or service being marketed.

Starting a Video Marketing

Now that you’ve seen the different types of videos and how to use them let’s go through the steps you can take to start video marketing.

Choose Your Target Audience

This is usually the first step in any marketing video creation. Who do you want to see the video? Therefore make sure to define your target audience before making a video. This way, you can tailor the video’s type, content to the needs of your viewers.

The kind of video and content you’d do for people new in dropshipping is different from what you’d do for those that already know about dropshipping but want to learn how to sell clothes.

Identify What You’re Trying to Achieve

Now, what’s the point of the whole video marketing? Is it to increase your brand awareness or sales or drive traffic, or you want people to sign up to your mailing list. Whatever the purpose of the video, you need to be clear about it and match it towards your goal.

Plan Your Video Marketing Budget

You need to check the size of your pocket too. Check your budget and the resources available for this video. Do you want to use the service of a professional videographer, or you want to shoot on your phone?

Choose a Type of Video

Now that you’ve identified your audience and video goal. You need to choose the video format that best suits your goal, and come up with the best video Marketing idea.

The Platform to Publish the Video

You need to decide on which platform you’d like to publish the video. So you could tailor the video to align with the requirements of the platform.

Decide How You Will Measure the Success of Your Video

Measuring the success of a video will depend on the goals you’ve set in the earlier steps. It’s the only way to know the impact of your video and how to improve on them. If your aim is to create brand awareness, then you can measure the success by the number of views, likes, and shares you’re getting.

 Editing the video, publishing it with the best SEO practices, and promoting the video are the last steps in the guide to video marketing. It is important to know that viewers, especially those that would be interested in your service, prefer videos that are raw and authentic over staged ones. Luckily, this guide has all you need for you to give them just that!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Video marketing has skyrocketed to a level where it is widely accepted and preferable to any other form of marketing. The use of videos as a marketing technique is evident in the rise of YouTube being ranked the second largest search engine in the world currently, just after Google.

Video marketing can do a lot for your business, and one of them is gaining a whole lot of traffic for your website. However, to do video marketing effectively, you’ll need some crucial tips. These tips will help in skyrocketing the traffic your site will garner.

Upload Your Video to YouTube

As mentioned earlier, YouTube is the second-largest search engine in the world. It is well known from several reports that more than 1 billion users visit YouTube in a month, and over 6 billion hours of video are being watched during this duration.

Now, imagine the number of traffic you can get with these figures.  This shows the necessity and how important it is to have your content on YouTube.

Create A Great Thumbnail for Your YouTube Videos.

Thumbnails have been known to trigger that “click me” instinct in many viewers. A thumbnail is a tiny picture that acts as a visual title for your video; it is the picture that shows when a video is yet to be played.

Your best chance at getting a potential viewer to click play on your video is by having a solid thumbnail. Therefore, make your thumbnail catchy to draw viewers in, and make sure it portrays the content of your video.

Your First Few Seconds Is Crucial

When making your marketing video, you need to make sure the first few seconds draw the attention of your viewers and make eager to see to the end. The fact is one-fifth of viewers are likely to click away from a video within 10 seconds of playing.

Hence, the need to capture the attention of your viewers right from the start of the video. To get that crazy traffic, you need to value your first few seconds.

Focus on Telling Good Story

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You need to give the viewers a good reason to watch and not click away on your video. You can do this by telling an outstanding story in your video. Although, the endpoint is making sales, however, don’t make the mistake of focusing too much on sales. A marketing video solely made for sales will fail, rather sell value to the viewers, and see them come back for more.

Create A Clear Call-To-Action

Calls-to-action are those calls embedded in videos that tell viewers what to do. Without a clear CTA, viewers might find it confusing on the next action to take in line with your video content. If you want more traffic to your site, you must make it easier for the audience to find your site; and the way to make it easier is by embedding this call-to-action in your videos. You can use CTA to send people to a sales page, your channels, or other videos.

Mobile-Friendly Videos Rock

Well, most videos are watched using mobile devices. It is just logical to make sure your videos are mobile-friendly. A survey conducted by Facebook found that people are 1.5x more likely to watch videos on a smartphone than on a computer.

Therefore, to skyrocket your traffic, consider using mobile responsive players like YouTube, Vimeo, as they will modify video quality according to the viewers’ bandwidth. In making your videos mobile-friendly, you also need to watch out for the text size because a text that appears big on a TV screen will need to look small on a smartphone screen.

Use Tags

If you’ve ever uploaded a video to YouTube before, you likely know what tags are. If you haven’t, well, it’s quite easy to know. Tags are the descriptive pieces, usually in text form, they are added to your video, so your viewers will understand what your video is all about. Tags can be categorized into four, namely specific tags, compound tags, generic tags, or misspellings.

Optimize Your Videos With SEO

Who doesn’t want better search engine optimization? It is essential to optimize your videos and make them search engine friendly. Getting them optimized gives a shot at getting maximum return from your video marketing, and of course, get huge traffic from it. Get the video optimized by adding the necessary details needed, like descriptions, tags, and relevant user intent keywords.

Write Catchy Titles/Headlines

The saying -When you have written your headline, you have spent eighty cents out of your one dollar- comes to mind. Yes! Your titles or headlines are that important, and they need to be compelling. There are a whole lot of tricks in writing compelling headlines, such as making a promise on what your videos will solve and tickling the viewers’ emotions.

Share Your Videos

Well, it’s quite easy to understand that the more often your video is shared, the more visibility it will receive. This means to gain crazy traffic; your videos need to get shared with numerous people. You can share these videos across numerous blogs and other social media platforms. Also, a CTA telling viewers to share is a good idea.

There you have it! Based on the audience’s demand for more video-based content, video marketing has been a thing to ensure you do right. With the continuing rise in the number of online viewers, you don’t want to miss the traffic you could garner. Luckily the above tips are what you need to skyrocket your traffic.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.


Getting the attention of people nowadays with video is not an easy task. Researches have shown that one-fifth of viewers are likely to click away from a video within 10 seconds of playing. This is why you need the best practices and top tips for ensuring your video marketing campaigns smash your objectives. Below are some top secrets of super successful video marketing.

Make the First Few Seconds Worthwhile

One top-secret about video marketing is making use of your first few seconds wisely. The truth is one-fifth of viewers are likely to click away from a video within 10 seconds of playing. This is why you need to capture the attention of your viewers right from the start of the video. Give them something to keep them yearning for more. A good way to keep them glued is to spark their curiosity by asking questions and using teasers.

Let Your Video Be Full of Life and Humor

Sometimes you need a bit of comedy and humor incorporated into your video to pass an effective message. Maybe your video is dealing with a corporate world; it still doesn’t take away the fact that a little humor shouldn’t be included. Most of these corporate workers have had a busy or boring day.

Don’t you think your video should include humor to enlighten their mood?  Making your video full of life and humor can actually do so much more in getting you that success tag.

Be Story Centered

The idea here is to concentrate on telling an outstanding story, and not on sales. People tend to be very bad at video marketing because they are unaware or feel this secret is no biggie. However, it’s really a big one. They fail because the purpose is being ignored, and greediness has set in. When a customer feels they are not connecting to the story, and all that they need to convince them to purchase is not there, they back out.

To avoid this, you should be story centered, talk about the story, and focusing on the value you are providing to consumers rather than tricking them into buying. If they’re convinced to buy as a result of your story, chances are they’ll be satisfied and still come back for more.

Optimize Your Video with SEO

Before you upload your video to any sharing site, there’s a need to ensure you got the maximum value from it. You can host it on your domain, and you can also embed it to increase the chances of getting more inbound links.

 Also, get the video optimized by adding the necessary details needed. Descriptions, tags, and relevant keywords are things that shouldn’t be missing in your video to have a successful video marketing. 

Include Calls to Action

This is another top secret that will influence how successful you can be in video marketing. When making videos, it is vital to optimize your content with calls to action. Calls to action don’t necessarily lead to a sale, for instance, it could be a call to subscribe to your channel, to follow or like your page, to share with friends, to comment on the video, or probably to check out other exciting content.

Where to Place CTA- Calls to Action in Your Videos

Well, there are three common positions to place your calls to action in your videos. It can be at the. Beginning of the video, at the middle, or the end of the video. Pre-roll calls to action are the ones placed at the start of a video for people to click. Midroll calls are usually between the start and the end of the video. Post-roll calls to action are the ones at the end of the video; it ensures the viewer is highly interested before being presented with the CTA.

Make it Emotional

When making your marketing videos, you need to add spice it up with a tune of emotion. When there’s emotion, there’s a potential to be noticed. Some things are just natural and quicker to get the attention of viewers. Apparently, emotion is one of them. It doesn’t mean you want them to cry, but to adding something that triggers their emotion and get them hooked to the video.

Educate & Prove Yourself

Well, education comes in many forms, and one of the top secrets of a successful video marketing campaign is not to just upload any video, but educate your audience with it. For instance, you can teach your customers how to use your product or service from the video. Also, you can create a webinar to create more awareness for your brand, showcase your industry knowledge, add values to your customers’ lives. All of which, in turn, can lead to more lead generation.

Videos Should Be Directed at Specific Audience

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For every video that you’re making, there should be a specific goal behind it. Having a goal and plan will make video marketing a successful one. The secret is to make sure the audience you’re directing your video really needed it. Posting a retirement plan video to a young group of people or community occupied by students would be a wrong move. Know your target market and how to reach them. 


There you have it! Above are the top secrets of super successful video marketing. It is sad to see that when it comes to being successful at video marketing, some video marketers are still not having it easy. Well, it might be because they aren’t informed up to some point. Luckily, the above secrets have dealt with it, and they’re all that you need to be super successful at video marketing.

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.