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For the past 11 years, the US economy has been in an expansion period. This is the longest period of experiencing no recession in the history of the nation. As the saying goes, all good things will eventually come to an end. With the uncertainty brought to the US workforce by the COVID-19 pandemic, a potential recession may be looming. It is important that consumers, ecommerce business, dropshipping business, and other brick-and-mortar establishments across the nation take caution.

Furthermore, the novel coronavirus pandemic has affected a lot of jobs, thus, leaving millions of Americans unemployed. The current economic situation has also taken a huge toll on the stock market. Updates from Bloomberg Economics have indicated that there is a 100% chance for a recession to occur anytime from now or within the next 12 months. In this article, we will be providing you with a couple of tips to help owners of ecommerce and dropshipping businesses prepare for a potential recession.

What are the Possible Impacts of a Recession on Your Ecommerce or Dropshipping Business?

When recession strikes, ecommerce and dropshipping businesses are highly vulnerable to economic difficulties. In fact, these business models are often in a more difficult position to get through an economic downturn. Based on occurrences from past recessions, your ecommerce business may be affected in the following ways:

Reduction in Sales: As a result of personal financial hardship, consumers are likely to spend less money than usual.

Stern Competition: Ecommerce and dropshipping businesses within the same niche or market will need to compete harder to maintain sales.

Inflation: Inflation will occur as suppliers and retailers adjust pricing to make up for decreased sales from anxious consumers.

Decreased Interest Rates: Also, interest rates will decrease, thus, making it a difficult time to borrow money for general shopping or spending.

Tips to Prepare Your Ecommerce or Dropshipping Business for a Recession

Below are some insightful tips to help you strategize and cushion the effect of the recession on your business:

Focus on Your Best Selling Products

In a booming economy, ecommerce and dropshipping businesses tend to spread their advertising budget across various products. However, with a looming recession, it is advisable that you change this and concentrate more on your best-sellers. The idea is to conserve and get the best out of the little that you have during trying times. Focus on the products that are often in high demand by your customers. Consider halting other product marketing. By concentrating your marketing efforts on your best selling products, you can derive the best return for your efforts.

Improve Customer Value

As mentioned earlier, consumers are likely to spend less money than usual due to personal financial difficulty. How do you convince them to keep patronizing? – By offering value. Customers always want to get the best value for their bucks. A recession may be a great time to take a comprehensive look at your current customers and increase the value of products or services you offer to them.

Evaluate your current customer base, and think about ways you can encourage them to keep coming back, especially during difficult times. A great idea is to offer possible incentives like free shipping, extra fast delivery, discounts, commissions, points programs, and more. Doing these may help you earn more revenue without having to source for new customers.

Monitor Your Spending

What’s more, recession is brutal and very unforgiving! When it occurs, it may not be the best time to take financial risks. This is the time to monitor your spending. No need for any bold financial move or major business purchase. The financial stress that comes with recession is enough. It is important that you keep your spending in check. With this, you can prevent engaging in outrageous spending, which may likely affect you and your ecommerce or dropshipping business in the long run.

Optimize Your Costs

Another way to prepare for a possible recession is to optimize your cost. When the economy is booming, ecommerce and dropshipping businesses enjoy increased sales. Often times, this may lead to reckless spending or low operating margins. During the rapid business growth, inefficiencies like using larger boxes for packaging are often overlooked. This results in higher dimensional weights.

If there is a recession, issues like this should be spotted with and replaced with cost-effective practice solutions. Also, you can optimize your cost by keeping your ecommerce, and dropshipping order fulfillment costs relatively low.

Content is King – Create Informative and Engaging Contents

Also, having a well-thought-out content marketing strategy is crucial during a recession period. Creating engaging and informative content will position your brand as an industry leader. You can also establish authority in your niche and attract more customers to your business with proper content marketing.

Contents such as blog posts, videos, and newsletters can help drive organic traffic to your store and generate leads for your ecommerce business. Also, you can leverage SEO through content marketing. This will increase your store’s rankings in search engine results, which in turn drives more traffic to your store.

Keep Your Business in the Spotlight

Finally, you can keep your business in the spotlight by increasing your brand awareness endeavors. Brand awareness, during a recession period, may be a great way to combat the problem of dwindling sales. Remember that customers are hesitant to spend during this period. Increasing brand awareness will put your business at the forefront of both current and potential customers. This is the ideal way to secure a purchase.


There you have it! Above are some tips to prepare your ecommerce or dropshipping business for a potential recession. Just as you should take adequate measures to prepare for an adventure, you should also prepare your ecommerce business for a possible recession. Whether the recession hits within the next couple of months, next year, or whenever, applying the insightful tips provided above before it hits can help lessen the impact on your business.

Do you need a reliable drop shipping company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top-class Dropshipping services, Warehouse fulfillment, China Sourcing, Third Party Logistics, Crowdfunding Fulfillment, Video Marketing Service, and more. Our trusted team will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that give 100% customer satisfaction. A fantastic experience awaits you.


Reports have shown that over 60% of people click on Google Ads when searching for an item to buy online. Another juicy stat is that a business will average $2 in revenue for every $1 they spend on Google Ads. The good thing is these results can be gotten in less than an hour of startup if you do everything right.

This has made Google Ads the option to go for if you need an instant results ad campaign. Even if it’s your first time using Google Ads, you can start generating sales within the hour of creation. Although it’s not difficult to get things going with Google Ads, it can be quite overwhelming and not yield the best results if you don’t do it the right way. In this article, we will show you some steps you can take to success with Google Ads.

Create a Google Ads Account

The first step towards achieving success with Google Ads is by creating a Google Ads account. You can set up your account at https://ads.google.com/home/ .  The link will take you to a page where all the setup is done. You’d be asked to answer some essential questions like your email address, country, time zone, and of course, the website you want your ads to be going to, which is usually called the landing page.

Choose your Campaign Name and Type

After creating an account, the next step is to choose a campaign name and the type you want for your ad campaigns. It’s pretty straightforward too; you just need to provide a name for your campaign, then when it comes to selecting the campaign type, go for the “Search Network Only” option. You can also uncheck the “Include Search Partners” box for now.

Choose a Location for Your Ads Display

When selecting a location, you have many options available for you. You can go for the option of whole countries, specific parts of the countries, states, cities, or use latitude-longitude coordinates if you want a specific area.

If you’re a local business owner, you may choose your locality as the location for your ads display. This way, only people in your area get to see the ads. Conversely, if you’re selling to a large base of people throughout the country or countries, you can set up your display location to suit this.

Bidding Strategy and Daily Budget

This step is about choosing which bid strategy you will use alongside your desired daily budget. For better results and control, consider changing from default strategy to the option related to set bids for clicks manually. You also get the understand the ways of Google Ads more this way.

The daily budget is the reasonable maximum amount that your bank account can do, and you authorize Google to charge you every day. When setting your daily limit, ensure it’s the amount that your bank account will not go empty if taken.

Choosing Your Keywords

Keywords are the phrases people use in searching on search engines like Google, and when they search with keywords, solutions, and ads would then appear for them based on the keywords they used.

Choosing your keywords is all about ensuring your keywords will match those phrases web users or potential customers will use when doing their searches. To ensure that you get this stage right, always focus on the bull’ s-eye keywords, as they are the keywords that the people searching for a product or services related to yours will definitely use.

Creating an Ad

The ad you will create must be able to catch consumers’ attention when they see it in search results. You should consider using your keyword within the ad headlines too, because people are more likely to click an ad that shows their search phrase.

When you’re done with the headlines, you can provide a short and concise ad description that focuses on the key benefits of your product or service, and then you end it with a strong CTA.

Create a Landing Page that Matches Your Ad

Often people make the mistake of setting up a Google Ad that advertises a special deal and then sending the prospect to their homepage directly instead of a page that talks about this special deal. To get good results and success from your Google Ads campaign, you need to avoid this and create a landing page specifically to match your ad, then send people there.

Set Up Conversion Tracking

To measure your progress with Google Ads, you need to set up conversion tracking for your business. It is a way of knowing how effective those ads you’re paying for is. There are options available for you in this regard – Webform leads, e-commerce orders, calls from website, calls gotten from the ads, etc. Ensure you set all appropriate conversion tracking before turning the ads on.


There you go! Above are some of the vital steps towards achieving success with Google Ads. After all these steps, review carefully and ensure everything is in place before making payments. Use bull’ s-eye keywords that people will surely search with, and ensure you write a compelling ad that they’d have no other option but to click.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


Marketing is an integral part of e-commerce; as a newbie to the e-commerce world, you need to know this. After building your store and choosing what products you want to be selling, the next point on the agenda is always how to drive more traffic to your site to drive your brand and further increase order value.

You probably have some strategies in mind already to drive your brand. Unless you do the right ones and in the right way, chances are your efforts might not yield the right results. To prevent this, we’ve come up with something. Below are the perfect e-commerce marketing plans to drive your brand and increase order value.

Define Your Target Audience

One marketing plan that you can’t go wrong with is defining whom or the set of people you want to attract in the first place. It is what every person going into e-commerce marketing must do.  You need to do solid market research about the people you want to engage.

Make research to know what an ideal client think of products like the one you’re planning on selling. Also, know the various ways or platforms they use to look for information relevant to the product, their lifestyle, and the drivers behind their decision-making when shopping online. It’s all about knowing the audience best for your product and brand.

Define Your Value Proposition

Apart from defining your brand, you need to define your value proposition too. E-commerce business is a very competitive one because many other stores are selling the same product as yours.  Surviving this challenge and standing out tall is where the value proposition comes in.

A value proposition is all about what your brand brings to the market that’s different from others or unique. Your unique value proposition (UVP) tells customers why they should consider buying from you. For instance, your UVP could be offering free shipping if your competitors don’t or faster delivery times. Having a better return policy, or it could be being best at customer service.

Evaluate the Competition

As mentioned earlier, the e-commerce business is very competitive. However, the good news is these competitions can actually help you in some ways. These other stores in your niche could help power your marketing and sales. You only need to do your research and evaluate your competitors carefully. The fact is – chances are your competitors have been in business before you and have tested many strategies you haven’t think of yet. Therefore, by carefully analyzing how they work, or what factors drive their own success or brand, you’re indirectly getting strategies to drive your own brand.

Work Out Possible Offers

Everybody likes free things! Offering freebies is one of the ways to get customers to know more about your brand. Maybe you don’t know; most e-commerce customers actually expect you to offer them something like an incentive for buying on your store.

So, as a way to drive your brand, make it a habit of offering your customers some form of incentives you can afford, it could be in the form of discount or even free shipping. Do this, and you’d see the rise in comebacks and order value.

Make Sure Your Website is Mobile-friendly

Like it or not, a website that’s not mobile-friendly can not drive a brand. Even if your marketing plan works and drives in enough traffic, you will need a good and mobile-friendly website to retain these customers. Online sales on mobile devices are over 60%, and this says a lot about the need for a store to ensure their site works well and responsive for mobile.

Create Awesome Content

Another excellent plan to drive your brand and ensure your brand stands out tall out there is by creating awesome and quality content for your customers. Quality and topnotch content wins over a target audience and can lead to high conversion for your business. Here is a way to create quality content:

For instance, if you sell handbags, then chances are a good number of your visitors would be young ladies. So, to attract these young ladies, you could write content or articles on different trending handbags, and how different handbags fit different occasions.

This way, you’re killing two birds with a stone. You’re showcasing your knowledge about your products, and at the same time advertising them because customers will surely want to have a feel of a product you just wrote on beautifully. They’ll want to discover more; this action will, in turn, drive your brand and increase your sales and order value. You can also add videos and infographics to these content.


There you go! There are loads of plans out there, but the right ones aren’t easy to come by. Luckily you have the above ideas at your disposal now. If implemented collectively, these plans can draw in much more traffic, with an increase in your brand reach and order value assured.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent and top class Dropshipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss more about the options available to you. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


Like a machine with many moving parts, so is dropshipping and its many operations. Dropshipping is a business model with many sections and parts; from finding the right products to forming supplier relationships to organizing the product data to listing the products to the customer service, all working together to provide the best of services to shoppers.

Now, about the suppliers – We’ve practically been preaching the -Don’t put all your eggs in one basket-when it comes to choosing a supplier for your dropshipping business. Not doing so can be very risky to you as a dropshipper and to your business.

If you only use one supplier, what happens if your single supplier’s product is out of stock and re-stocking will take weeks? Or a natural disaster like flood, fire, affected their warehouse? And hosts of some other reason. Dropshipping from multiple suppliers, on the other hand, lessens the risk of supply disruption. You also get to have the best price and terms from these suppliers.

However, just like many other things, dropshipping from multiple suppliers has its own setbacks and challenges too. Below are a few of these setbacks

  • Managing processes will require more effort than the case of a single supplier.
  • Negotiating with multiple suppliers can take more time and energy.
  • Less bargaining power because of order splitting to several dropshipping suppliers.
  • Higher prices for a low number of order

These setbacks, if not careful, can cause the shut down of a business. Luckily, you can actually handle this by establishing a process that will make things easier for you. Now, let’s take a look at how you can handle dropshipping from multiple suppliers.

Vet Your Dropshipping Suppliers

Before you even choose these suppliers, you need to do your homework very well. You need to be mindful of the kind of suppliers you choose for your dropshipping business because the fake ones are many out there, and we’ve emphasized how vital it is to have reliable and credible suppliers.

Vetting your suppliers before you order from them will eliminate any availability or supply issues that may arise. It would be ideal to have a main supplier and at least a couple of back-up suppliers for the products you sell. You just need to vet them and be sure they are up to the game. Also, make sure that the suppliers’ products are identical, for you to be able to switch them or compare prices when the need arises.

Use SKU Differentiation for Products

Another way of handling multiple suppliers is by using SKU differentiation to differentiate one from another. SKU identification can be based on color, size, manufacturer, and so on.  With SKU, you can easily know the best selling items, the suppliers you ordered from, and which suppliers sell the most.

How Do You Apply SKU

Once you have all of the product data from the supplier, enter them into your own spreadsheet so that it’s easy to manipulate and list. Then, take the supplier SKU or item number that they provided and turn it into your own unique SKU that you can use to identify it on your orders and then in your spreadsheets.

For example, a supplier BESTSUPPLY provided you with an SKU – BESTSUPPLY-1289. This means the item number is 1289. So, your own company’s unique SKU could be BS-1289. BS is for the supplier BESTSUPPLY.  Easy right?

Now, say you have 50 suppliers. Each day, you get orders, and you can easily see who they are coming from. With enough data, you can figure out which suppliers are selling the most and which are your hottest sellers based on the SKUs you created.

Handling Split Orders

Split orders happen to be one of the setbacks and challenges with multiple suppliers. For instance, a customer orders multiple items in one transaction, and these items are ordered from different suppliers on your store. When a situation like this happens, it’ll be difficult to ensure all the items get delivered to the customer at the same time. Needless to say, we all know most customers might like these orders delivered at the same time.

To resolve this problem, you can get a fulfillment company to help consolidate your orders. When items from various suppliers get to the fulfillment company, they repack them in one box and ship them to your customers at once. Although it may cost you more money, you’ll have more control over the packing and shipping of products to customers.

Alternatively, you can inform your customer beforehand that the items will be delivered in separate packages. Then, ensure that you provide the tracking numbers so both you and the customer can track the progress of the delivery of the item.


When it comes to dropshipping with multiple suppliers, it can be a nightmare if you don’t know how to manage it correctly. However, with the above tips on handling dropshipping from multiple suppliers, you should be able to get the best out of your dropshipping business.

Do you need a reliable drop shipping company for your business? Contact us today at Fulfillman. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give 100% client satisfaction.


Thomas Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Building a successful dropshipping business is no easy mission. No doubt, you’re going to fail at some point. In fact, some of the big names you see today in the world of dropshipping have once failed, not once but multiple times.

However, if we critically look at it, these failures are just a way of laying the foundation for success and success stories. So, if you think you’ve failed or failing, here are some essential tips for building a successful dropshipping business after multiple failures.

Choose Your Niche Wisely

Yes! If you’ve failed severally, one of the things that might have caused it is the wrong choice of niches. This time around, you’d need to make a wise choice and choose your niche wisely.  It is one of the early steps of your dropshipping journey, and most people get it wrong.

When choosing a niche, choose one that you have a genuine interest and passion for, the one you know all there’s to know about. Also, choose a niche that’s focused and with potentially attractive profit. A useful tool that might help in choosing a niche is Google Trend.

Do a Robust Competition Research

Don’t just go into dropshipping business without thorough research.  The reason most people fail is the lack of research. So, if you’ve experienced failure multiple times, doing competition research carefully and diligently is one way to get it right.

With this research, you get to gain an insight into the whole market or niche you’re going to. You also get to have enough information about products, suppliers, shipping, costs and some other things.

Get a Reliable Supplier

The supplier holds a vital role in dropshipping business, and an unreliable one may lead to the permanent closure of the dropshipping business. As a dropshipper, if you want a successful dropshipping business, you need to get yourself a reliable one. They are basically in charge of producing products and shipping them to your customers, and you don’t want to ever disappoint your customers anymore, do you?

Plan for Acquiring Customers

If you don’t have a plan for generating leads and acquiring more customers yet, then it’s time for you to find one. While you may have a well-designed website with a good product, of what use are they without customers to buy them or low traffic of customers.  This is why you’d need a customer acquisition plan for a successful dropshipping business. You can leverage social media, ads campaigns, email marketing, content marketing, and many more.

Leverage Apps

Yea! It’s 2020. Automation is being used everywhere! Another good thing about dropshipping is the array of excellent apps that can actually improve your chances of success. The emergence of these tools has made things a whole lot easier in dropshipping, from product sourcing to selling to marketing. You can leverage these apps to simplify, automate, and grow your dropshipping business. Examples of these tools are – Google Trend, MailChimp, AdWords, AutoDS, and many more.

Spice Up Your Customer Support

It’s a pity some dropshippers don’t even know they are doing a bad job with their customer service. It doesn’t matter how good a website is in terms of functionality, or design – if the customer support system is not doing an efficient job, there’s going to be a problem with selling. Customer service is an essential part of the dropshipping business. Hence, you need to spice it up and offer the best customer support for your customer to have a successful business.

Increase the Effort in Marketing

It’s time you learned the art of marketing, the strategies, and other things associated with getting traffic and sales fast. Maybe you’re not doing it the right way before. If those methods aren’t working for you, feel free to try other methods. Your competitors are continually marketing too, which means you need to increase your marketing effort to be successful in your niche.

Do Something about that Shipping Time

Shipping happens to be one of the last and vital stages in the dropshipping process. Delayed shipping has caused a failure for some dropshipping business as it leads to loss of customers, which in turn leads to no sales or even total closure of the business. It could also cause bad reviews from customers who got their orders late, which could reduce your chances of getting new customers. This is why you need to avoid delayed shipping as much as possible this time around.

There you have it! Many people worry about the low success rate in dropshipping. Dropshippers tend to give up on dropshipping due to several failures encountered in the process. However, it is important to know that if you do it the right way and learn from these failures, you’ll have an improved shot at success. With the above tips, you really don’t have an excuse for failing again.

In case you will like to know more about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping Services, Warehouse Fulfillment, China Sourcing, Third Party Logistics, and so forth. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


Nobody is above mistake, and mistakes are bound to happen in any business, including dropshipping and e-commerce. In fact, mistakes in dropshipping and e-commerce are not only found with the cases of newbies in the industry, but even the seasoned and the most successful entrepreneurs in this industry have also had their share of the mistakes.

However, they are successful today because they found their way around these mistakes. In this guide, you’ll learn about nine mistakes dropshipping and e-commerce entrepreneurs make and how to avoid them.

Picking a Wrong Niche

Your niche is vital, and one of the keys that determine how successful business would be. Some entrepreneurs got it wrong from the start by choosing the wrong niche. When starting a dropshipping or e-commerce business, niche choosing is one of the things that need to be done carefully and intelligently.

To choose a niche, it must be a niche you have passion for and very knowledgeable about. You can even determine how good a niche is by leveraging the likes of tools like Google Trend.

Putting All the Eggs in Just One Basket

Now, these eggs are investments, and putting them all in one basket means putting all the investment in only one market or promotion method. Promotion is critical for any business, including dropshipping and e-commerce.

While you can use paid ads and influencer market as the promotion methods, some entrepreneurs, sometimes make the mistake of going for only one. The solution, however, is for entrepreneurs to go for as much as possible, and diversify when promoting their store.

Using Too Many Suppliers

While it’s good to diversify in promotions, or even using more than one supplier in dropshipping and e-commerce, having too much often cause problems. Since it’s good to have more than one supplier as dropshippers get to compare prices and do not always need to close the shop because a supplier can’t deliver a particular product, they tend to go for many suppliers they do not necessarily need. It can be, and would be stressful managing them all together at some point. So, it’s better having them ‘not too many. ‘

Fulfilling Orders Manually

While it’s manageable to fulfil orders manually when you’re just starting, it would be a big mistake doing it manually when your orders are much. You might be able to process just ten orders manually if you only need to process 10. But if you’re to process hundreds or thousands, then doing it manually would be a drain on time and resources. Entrepreneurs should instead leverage automation to fulfil their orders as there are many tools available for this purpose.

Copying Other People’s Facebook Ads

That moment when you feel your content isn’t good enough, and you carbon-copy other people’s Facebook ads. While it’s good to see how your competitors are doing their thing, carbon-copying their thing is very bad for your business. A big mistake that if continued, could limit one’s chances of success in dropshipping and e-commerce. The solution is to provide original content, captivating images, and other elements that stand out.

Website Structure

Website structure happens to be another ground on which entrepreneurs commit mistakes. Websites that are not well structured often cause confusion and navigation problems for the visitors, which in turn reduces the chances of sales. To avoid this, ensure your store is very clear and neat, with easy navigation. There are platforms you could leverage while building your store, Shopify, WooCommerce, etc. can do a great job.

Failure to Edit Product Names and Descriptions

For every product, there’s a name and descriptions from the supplier. However, not making some changes to these names and descriptions can be a mistake. The goal is to customize, create, and make these products as yours as possible. Moreover, you are in the best position to give your customers the best description that won’t confuse them.

Not Reading Product Reviews

What about if the product is appealing and good to the eyes. Even the engagement is great. But there’s something some entrepreneurs often overlook, and that’s in the product review. Not reading products review before putting them on the store for your customers can be damaging to a store’s name. Visual appeal doesn’t always mean a product is great, always ensure you go over product review and see what users have to say about it.

Giving Up Too Early

Sounds like a mistake? Well, it is—a huge mistake from entrepreneurs, especially at the start-up stage. While dropshipping may be easy to enter, staying relevant is where the main task is, as there are a lot of things you’d need to deal with. Most of them have pushed some entrepreneurs back, and they gave up too early. Instead of giving up, take your time to understand and explore mistakes, then put them to good use.

There you go!  When identified, the good thing about a mistake is that solutions can easily be provided or ways to avoid them. In light of this, above are some of the common mistakes entrepreneurs make in dropshipping and e-commerce and how to avoid them, to have a successful dropshipping and e-commerce business.

In case you will like to know more about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping Services, Warehouse Fulfillment, China Sourcing, Third Party Logistics, and so forth. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


Over 70 percent of online shoppers want their orders to be delivered quickly and at affordable rates. As a dropshipper, you’d want to offer your customers the lowest shipping rates possible to entice them. But this action can also negatively impact your profit margin.

This is why you must be able to reduce your shipping costs, so your customers could get the lowest shipping rates possible without you getting affected. Luckily, we’ve got some tips for you below on how to reduce shipping costs and maximize your profits.

Work with Multiple Suppliers

One of the best ways to get the best price possible in any business is to have more than one supplier. With this, you can easily compare and contrast and choose one that best suit you. The same happens in dropshipping.

For instance, Amazon might have a product that’s going for $2 shipping costs; if you search for other suppliers, you might find another one with $3 shipping costs, or $1.5. So, if the product is right, you’d definitely go with the supplier with the lower shipping costs. Now, this is possible because you search and work with multiple suppliers.

Know Your Representative

Most carriers have representatives that are in charge or attending to customers, negotiating, answering questions, and making the shipping process as smooth as possible for entrepreneurs, their customers.

Although they are sales agents, and the more you ship, the more they benefit; getting yourself acquainted with them is one of the best ways to put yourself in a good place when dealing with the supplier company. Chances are you’d get to have access to good information, resources, and they’ll always give you individual attention when you need help.

Leverage Free Packaging

Making use of free packaging is another way of lowering your shipping costs and maximizing profits. Free packaging, free boxes, and shipping supplies are available for customers from most of the major carriers. You only need to find your way of getting access to them. Getting yourself acquainted with the representatives can help you here. They might have some tips for you or what you need to do in order to have access to them instead of using your own boxes or packaging that might cost you additional dimensional fees.

Know Your Package Sizes

In case you don’t know, most shipping cost calculators consider factors like the dimensions – weight, size, destination, etc. when doing the calculation for the shipping fees. That’s why it’s important always to use boxes that are the right size for your items. Using large boxes for items that could have fitted well into smaller boxes will make you pay more, affecting your profit margin.

Negotiate Shipping Rates

If you’re ever going to do any business and be successful, you must know the art of negotiating. Maybe you don’t know, but the truth is most carriers provide incentives, bonuses, discounts, etc. on the product you’re shipping, especially if the volume is large – you just need to ask and negotiate.

Things are changing every day in the world of dropshipping. If you have a good relationship with your representatives, then you should be able to negotiate any new benefits in favor of yourself. You could also look at the competition (other suppliers) shipping rates to give you an idea of how to negotiate with your current supplier.

Leverage Flat Rate Shipping

Flat rates are great for standardizing the shipping process and helping ease the constant changes associated with shipping costs. The good thing is many shipping companies offer this option. The likes of USPS, FedEx, and UPS even provide flat rate boxes for free, which is a huge saving. Shipping companies set the flat rates by zones or distances the package travels. Your reps would also have more information to give you that could help you leverage a flat rate.

Use Regional Carriers

Using regional carriers is another excellent way to reduce the costs of shipping and maximize your profits. The only difference between regional carriers and the major carriers out there is in their designation. A regional carrier will operate within a small geographic area or a particular region, while major carriers can deliver to a wide range of areas.

These regional carriers offer the same services as that of major carriers but at reduced prices. Therefore, if your deliveries are within a particular region only, you could use a regional carrier’s service to save yourself some dollars.

There you go! No doubt, shipping costs are the biggest challenge for more than half of online sellers, and one major factor that determines the success of your online business is the extent to which you reduce expenses. If you can’t reduce shipping costs, then you can’t reduce your expense. Luckily, the above article solves all the whole worries altogether.  

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.


Basically, your cash flow is all about your income, expenses, and expenditure, the movement of money into and from your account, or your business. For you to have a good and positive cash flow, more money needs to be coming in than going out. Positive cash flow means bills, supplier costs, wages, investment, and other expenses can be met on time, but a negative one, of course, means the opposite.

The COVID-19 pandemic hasn’t made things easier, either. For most business owners, there’s a need to maintain and improve cash flow for their businesses to run effectively. This is why we’ve brought you some steps to improve cash flow during this COVID-19 pandemic.

Cut Costs

It’s tough not to try to cut costs in times like this. The pandemic has affected the economy significantly, so it’s natural for any business owner to find ways to cut costs. It’s a good strategy during an economic downturn. However, this must be done carefully.

You could put a hold to that graphic design software subscription of yours to save some cash. You could also cut some high-cost PPC campaigns that gulp capital since they won’t be driving many sales right now anyway.

Liquidate Assets If Possible

You should have noticed the products that sell most during this pandemic by now. During an economic downturn, customers are going to be more careful when buying stuff. The trick is to give some sweet offers. Maybe offer discounts on these products with low demands or group them into a bundle with higher-demand items.

Also, you could take a look at your inventory, and if there’s an asset you don’t really need, you should consider liquidating them. You can so resell to other vendors or even a wholesaler at a discount.

Know What’s Going on In the Supply Chain.

It’s all about staying afloat right now, and you don’t want to put yourself in a situation that you wouldn’t like. Supply chain issues are a huge concern that can throw off your cash flow. You wouldn’t want to pay an invoice to a supplier for goods or services, only to find out that they’re lagging due to significant delays or that they’re unable to get the product to you. This may keep your capital tied up together, and this is why you need to stay atop the situation at all times.

Keep Track of Your Expenses

To improve your cash flow, you need to tackle one of the major sources of cash flow problems: unexpected or forgotten expenses. Some expenses are easy to remember while some are not.

Maybe you would need to renew your business license in a month, or it might even be a quarterly payment to one of your consultants or a subscription that you need to be cancelled.

If you forget these expenses before their due date, and you didn’t take into cognizance that you are going to expend them, it may affect your cash flow. This is why it’s good always to keep track of your expenses.

Leverage Relief Programs

Due to the current pandemic, Government and industry organizations in some countries have been issuing out a large number of loans, stimulus packages, and grants for businesses that may need it. As a business owner, you can access these relief programs and get some funds, which will help you to keep your business moving during this trying time plus improving cash flow. 

Help Your Customers Too

If you want to help yourself by finding ways to improve your cash flow, then you need to help your customers to stay afloat too. Remember, the pandemic is affecting everybody, and not just your business. The fact is it costs five times more to attract a customer than to retain one. This is why you need to keep your customers on board. You can help them by offering discounts, extended payment terms and also reshape your products and services to fit their needs.

Go Virtual

Many places have been on lockdown mode – businesses, organizations, schools, etc. Although these restrictions are vital for public health, it’ll definitely affect the cash flow of any brick and mortar store because social distancing policy is in place, and people are not moving out to buy stuff. However, there is a solution, and it is going virtual. For instance, a fitness trainer that runs a gym can easily offer training sessions via video chat.

Contact Your Credit Card Holders and Lenders

Since everywhere is on lockdown and you can’t move out, consider calling service providers like your credit card company, lenders, cell phone providers, or anywhere you have obligations to make regularly to explain your current situation. After which you can ask them what options are available to you to make payments more flexible.


Above are some steps you could take to improve your business’s cash flow during this COVID-19 pandemic. Indeed, it is a difficult time for everyone. However, efficiently managing your cash flow is one of the best strategies you can employ to keep your business running.

Do you need a reputable fulfillment services company for your ecommerce business? Contact us today at Fulfillman. We provide a wide range of services including Warehouse fulfillment, Drop Shipping, China sourcing, Third Party Logistics, and many more. Our dedicated team will be available to discuss with you and provide suitable answers to your questions and concerns. We guarantee you excellent services.


With coronavirus affecting everything and our daily life being disrupted, it gets difficult to know which road to take in dropshipping business. As a dropshipper, you don’t know what action would be the best. Do you hit pause on your store? Or do you continue to take orders and try to fulfil them? Whichever you choose, you must get in contact with your supplier.

Suppliers have always been a vital part of the dropshipping process, remember they are the ones to handle some of the dropshipping processes. So, it just became critical to work with them effectively and ensure proper communication, especially at a time of pandemic like this. Read more on how to work with dropship suppliers during the pandemic. This article contains everything you need to know, from shipping to communication.

Contact or Check-In With Your Dropshipping Suppliers

Ensure you check in on your supplier at least once per week. Coronavirus has made a lot of suppliers to stop dealing. It’s necessary to check-in and makes sure they have started working after quarantine, or if there’s another supplier, they can refer you to.

This pandemic has put the sales of some products on the low side; you can discuss this with the suppliers. You can also talk about which of your products are selling well, and how satisfied you are working with them, appreciation goes a long way in building a strong relationship.

Pay Your Supplier Promptly

Just like you need money, your suppliers need to make money too. This is what keeps their business up and running and why they could do the production and shipping. Therefore, to be seen as a responsible partner, you must always pay your suppliers promptly. In case anything happens that may delay payment, ensure you let them know of the situation.

Give Your Supplier Ample Time to Deliver Goods

While it’s important for all suppliers to deliver products on time, rushing your suppliers sometimes comes at a high price. This is why you need to avoid last-minute orders as a dropshipper; it causes stress on both your end and your supplier.

By not giving them enough time to fulfil your orders, they might try to cut corners to avoid disappointing you, and the end of actions like this is not always good.

Share Insights With Them

You’re the one selling what they are making, sharing insights with your supplier is a good way of maintaining a good relationship. Keep them up to date with the status of your store, changes, new products you’d like to try out, products that are not selling very fast again, special promotions you’d like to do, and many more.

Ask if The Order Is Received And Will Be Fulfilled

If a customer places an order, and nothing is being done at the end of the supplier who’ll supply the order, the results could be terrible. This is why you need to get your supplier to confirm that they’ve received your order and that they’ll do accordingly as expected of them.

Understand The Lead Time

As a dropshipper,  you need to understand the lead time it takes your supplier to ship items.  Some dropshippers will try and cut out a day or two off the supplier’s lead time, but this doesn’t seem right. If your supplier states 6-9 days, you can expect the items to be delivered in 6 to 9 days, and not sooner.

Get Product Tracking From Your Supplier

In your engagement with suppliers, always ensure you get all there’s to get about the product tracking. If your supplier will be sending via ePacket, then tracking is very simple. You could track your item via EMS if your item has been sent out and still in China, or you could use USPS to track if the item is already in the United States. You could also use third-party tracking services like Package Mapping, 17TRACK, AfterShip, and PackageTrackr.

Be Friendly

Talk about small things that add up. Being friendly with your supplier and their representatives is a good thing that helps in maintaining a strong relationship. You don’t just go straight placing an order, take an extra second to ask about them, how they’ve been coping during this trying time. These little things actually add up and could mean a lot.

Chances are a rep you are friendly with today will be in charge of you getting your products tomorrow, and they are going to make sure you get it fast because you’re warm and friendly to them. Also, if there’s going to be a change in their products line n a month, chances are you’re going to know before some people.


There you go! From checking in on them to making prompt payment to sharing insights, and even to the point of being friendly with their representatives. These tips have all you need to know on how to work with dropship suppliers during a pandemic.

In case you will like to know more about our services, contact us today at Fulfillman. We specialize in providing excellent and top class Dropshipping Services, Warehouse Fulfillment, China Sourcing, Third Party Logistics, and so forth. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


For you to have a successful business, you need to build a vibrant online community that people can tap into for engagement. Building an online community for your business is one way of getting the name of your brand out there, and growing your brand. Reaching out to people and attracting a crowd of new customers. It’s also a strategy that can be used in your social media marketing.

Do you have a booming business already, or you’re just starting? In this article, you’d get to know eight excellent tips to build an online community for your business.

Make Your Business Easy to Find and Simple to Join

What’s a business website or community that people will spend minutes trying to join. Time is money, and people aren’t ready to navigate for minutes, trying to find a link to your business. To grow your online community, you need to make it as easy as possible for your customers to connect. Here are some tactics you could use…

  • Place social sharing icons on your site.
  • Place your website address on the descriptions of your social media channels.
  • Also, include the website address and contact info on your business cards.
  • Ensure your business can respond to social mentions and inquiries fast.
  • Give email responses a personal touch.
Lead With Your Passion

It’s your business! You’re the leader, while they are the audience. So, if you’re going to lead, lead with passion. Connect them to your passion and ideas. You can also let them in on your plans for the future. By doing this, your customers or community will feel like part of your business and trust you more.

It is that feeling that you feel when someone asks for your opinion and truly listens to your response. Talk openly about what you’re thinking and the new stuff you want to bring to the business. It’ll help unite and grow a strong online community.

Tell Story and Help Others Connect It to Theirs

Everyone has a story to tell, and there’s a story behind every business. Many stories actually. It could be a story of how unique your business is, or why they should choose your product or service, or hoe you even came about your business or the ideas behind some of your products.

When you tell these stories, it allows your customers to know more about you. Also, while reading your stories, they might need help connecting with theirs. Ensure you help because it helps your online community greatly in return.

Admit Your Mistakes and Keep Moving Forward

Nobody is above mistakes, and no business is 100% perfect. If there’s a defect or an issue with your products or services, you need to be open and honest with your community about it. The thing is people like to do business with those they trust, and by coming openly to admit your mistakes, you’re building trust with your customer base. It’s no trick, when you show the human side of your business, you endear yourself to your online community.

Allow People With Different Views for Discussion

People have different views about things. It might even be about your very own product. This tends to cause misunderstanding during discussions in the online community. As a business and community leader, you have a lot of work to do here to bridge the gap between people’s views and misunderstandings.  Ensure people air their opinions in a very constructive manner so people on the other side can understand them.

Encourage People to Create Content or Share Ideas

Another effective way of building your online community is by encouraging your customers to create their own unique content. It’s an excellent way for your customers to express themselves. After they have created content, you can give them credit by featuring their ideas on your site, as it increases your business exposure in return.

Allow the Community to Contribute Valuable Insights

It’s not a bad idea if your community has a say in your business. They are the ones that will eventually buy whatever service you’re cooking up after all. Therefore, it’s not a bad idea to take heed of some valuable insights from your members and listen to their suggestions so you could improve on your products and services.

Let Your Members Educate Each Other About Your Services

This tip is all about building a community where everyone is willing to help out. To build a strong online community for your business, create an avenue for people to teach others about your products, and how to go about using them. This way, you’ll be able to drive new customers to whatever products you’re selling since people are always there to help the newcomers.

There you go! Those are some excellent tips that would be very useful for you in building an online community for your business. Alone, we can do so little; together, we can do so much” – Those were the words of Helen Keller. So, why don’t you start building or maintaining now with those tips.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and so forth. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that gives 100% client satisfaction.