eCommerce Tips /


The e-commerce industry is projected to hit $5 trillion in 2021. That is a lot of money! It is also a lot of opportunity for ecommerce businesses as it signifies money to be made. However, without a well-designed and optimized website, your e-commerce business will likely not get anywhere.

Furthermore, studies show that it takes website visitors as little as 0.05 seconds to decide whether they like a website or not. This statistic highlights the importance of great website design and how it can impact your business’s success or otherwise.

Since that has been established, how do you design your e-commerce website to ensure it attracts customers? This article will provide you with nine design tips and best practices that will enable your ecommerce website to soar in 2021.

Keep Your Sentences And Paragraphs Short

Reading text on our devices can be a hassle. For one, the screens are narrower and the texts tinier than on books. For this reason, it is advisable to keep sentences and paragraphs short. They are easier to read this way, and your website’s visitors will be grateful to you for that. Ideally, keep your sentence length under 20 words, and your paragraphs should not be more than six lines.

Use Vibrant, High-Quality Images

Another design tip that will put your ecommerce website in good standing in 2021 is to use vibrant images. Unlike physical stores, where customers can walk in and physically experience products, e-commerce stores can only rely on quality images to convince their customers. Therefore, endeavor to use high-resolution images they can zoom into and use to get a good feel of the product.

Ensure it Can Work With Mobile

Mobile phones make up a substantial amount of internet traffic these days. As a result, failure to cater to this demographic will mean you are leaving a lot of money on the table. If you want your ecommerce business to succeed in 2021, prioritize responsiveness in its design.

Provide Multiple Contact Channels

There are times when a potential customer might need to get in touch with you. If they can’t, then chances are that you will lose them to a competitor. To prevent this, provide multiple contact channels for your website visitors. In the event that they cannot reach you via one channel, they will simply try the next and the next until they do. Some contact points you should consider are:

  • Links to your social media pages
  • A Live Chat option
  • A contact page with a form, an active phone number, and a physical address.

Include Social Proof

Let’s say you want to buy a product and you have two stores to buy it from. Of the two stores, one has been vouched for by a friend, while you have no reviews about the other. Which would you likely patronize?

Most people will choose the former, and that is why social proof is important. When your ecommerce website has evidence of connecting with and satisfying customers, it will inspire confidence. As a result, interested visitors will be more likely to patronize you. Social proof can take any of the following forms:

  • Customer reviews
  • Press mentions
  • Awards
  • Testimonials

A note of caution: do not overdo it. Instead of filling your website up with several social evidence, use the most relevant.

Make Navigation Convenient

Another crucial tip for your ecommerce website is to make navigation convenient. Customers would prefer to locate what they want quickly, purchase it, and then go on with their day. Consequently, endeavor to make your site’s navigation intuitive so customers can easily progress to the most important action.

Add FAQs

Customers do not always want to come looking for you when they have a problem. This is why having an FAQ section where they can find solutions is important. Figure out the problems most visitors to your website face, then create FAQ content they can use to resolve them.

Remember to place the FAQ in a location where they can easily find it. This will boost their confidence in your service as they will be able to utilize it better. As an ecommerce website, common topics to create FAQ content include shipping, refund policies, and account management.

Embrace Simplicity

Simplicity is key, especially for an ecommerce website. While complex designs might look appealing, avoid them. Stick with easy and clean designs instead. Everything on your website should be deliberate and for a purpose. Avoid the temptation to embellish and provide too much information. This will do the opposite of what you want: chase customers away. Besides, a simple and minimally designed website will have faster load times. This will ensure visitors to your website stay long enough to buy something.

Avoid Ambiguous CTAs

Finally, your call-to-action should be clear and easily identifiable. You will gain nothing from being vague about what you want your customers to do. In fact, you will lose business this way. For this reason, ensure your CTAs stand out.


Every ecommerce store wants to sell, yet not all do. Some of these stores can remove the barrier they are facing by making some changes to their website’s design. If you belong to this club, the tips in this article – short sentences, social proof, etc. – will help you start making sales.

Do you need a reliable company for your ecommerce business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.


Some people will laugh at the idea of starting a dropshipping business in 2021. There are ridiculous claims making rounds that dropshipping is becoming a thing of the past. Some will go ahead to tell you that it is impossible for new dropshipping brands to become successful because the market is saturated.

While it is obviously more challenging to start and grow a dropshipping business now than it was a few years ago, it is still very possible for new entrants to succeed. In fact, the coronavirus pandemic and its devastating economic effects across the world has created a bigger market for intending dropshippers. You just need to know the right things to do and how to do them at the right time.

As stated above, starting and growing a dropshipping business is pretty hard now. Making costly mistakes will certainly end your dropshipping business as soon as you launch it. Here, we will discuss eight costly mistakes you must avoid if you want to start and dropshipping business and succeed with it:

Getting In With an Unrealistic Expectation

It is good to dream big. It is also good to always approach any business undertaking with a positive spirit. It is not wise, however, to have an unrealistic expectation when getting into dropshipping. There is no way you can start making hundreds of thousands of dollars within few weeks of launching your dropshipping business. If you have such expectations, you may be discouraged in the early days and quit before your business blossoms.

Failing To Do the Necessary Research before Launching

Some beginner dropshippers make the mistake of rushing too quickly into the dropshipping world without conducting the necessary market research. Because of that, they won’t have the right information they need to make the best decisions in the early days. Lack of market research will definitely lead to poor decisions in the early days of dropshipping. In most instances, this normally results in business failure. This is the major reason most new entrants fail in dropshipping and related ecommerce businesses.

Niching Down Too Much

Choosing a niche is important, not just in dropshipping but in virtually all sorts of businesses and human endeavors. However, there should be a limit to niching for someone who is just launching a dropshipping business, especially when it comes to naming your business and branding your store. Do not start in a manner that will make it impossible or extremely difficult for you to change your product offering at a later date. Always leave a ream for restrategizing and introducing new products, if there is a need for that.

Selling One-Off Products

This is a major issue that affects most beginner dropshippers. It is among the biggest contributor to most young dropshipping businesses, and many never learn from it. One-off products are those products that a buyer will buy and use for a long time without needing a new one.

A good example of one-off products is a phone-cover. When one buys a phone cover, the intention is always to use it for several years or even months. Even when there is a need for a new phone case, it is unlikely that the buyer will remember to return to your shop. Selling one-off products put you in a tricky position where you will need to find new customers regularly. This is not always sustainable.

Choosing the Wrong Supplier

There are few business decisions that can be compared to picking a supplier for your dropshipping business. This is very important because it will determine the experience you will have, as well as the experience your customers will have when they buy the products you list.

Your suppliers determine a lot of things about your dropshipping business – they determine the quality of the product that is shipped, the shipping method, the shipping time, the shipping cost, as well as how products can be returned. They also determine the quality of customer support you will get, and that will always affect your customers.

Publishing Vague Policies

It is common for beginner dropshippers to use the content of other dropshipping websites to create their own. While there is nothing seriously wrong with this, publishing generic or vague policies can land you in trouble. The truth is that some of the policies you may find on the websites of established brands may not suit your business. There are return policies, for instance, that you may not be able to afford. Create your own policies that you fully understand and can honor.

Not Optimizing Your Store

Dropshiping is nothing without a great dropshipping website. The best dropshipping websites are fully optimized. Your dropshipping website needs to be fully optimized from day one. You also need to improve your website from time to time. The essence is not just to improve the aesthetic appeal but to make the experience of shopping easy for your customers.

Competing On Price 

This is one of the worst mistakes inexperienced dropshippers make, and it can easily put one out of business. It is understandable that some people assume that lowering prices will get more people to buy from their stores, but how sustainable can this be. Never compete on price in the early days. Only experienced dropshippers who have established their brands and understand their business very well can know how to reduce prices without taking a major hit.

Bottom Line

Dropshipping can be very tough in the early days. Making mistakes at this point can ruin your chances of succeeding. Knowing the commonest mistakes and avoiding them always will take you a step closer to achieving success. Be careful to avoid the mistakes discussed here and put in your best efforts to grow your dropshipping business.

Contact us today at Fulfillman to know more about our dropshipping business and the other services we provide. Our dedicated team will be available to speak with you and offer you the comprehensive guidance you need to start your dropshipping journey. We guarantee you quality and excellent services that give 100% client satisfaction.


How do you find the best dropshipping suppliers this year? Contrary to what so some called gurus will tell you, dropshipping remains an excellent business model. What has happened over the years is that it has become a lot more competitive than it used to be, and those who are not willing to play by the rules and make the best decisions are losing money instead of turning profits through dropshipping.

To succeed in dropshipping, you will have to get so many things right. One of the most important areas you need to make the right decision is in choosing the right dropshipping suppliers. The suppliers you choose will determine the quality of products that will get to your customers and the overall experience they will get. Without further ado, here are tips that can help you find the best dropshipping suppliers in 2021:

Go For Suppliers on the Most Reliable Dropshipping Marketplaces

It is pretty easy to find reliable dropshipping suppliers when you set up your business with one of the trustworthy dropshipping platforms in the world. Fulfillman, for instance, has a team that helps dropshippers with sourcing the best products from the right manufacturers and helping to ship too.

If you decide to choose Fulfillman as your dropshipping platform, you would have solved more than half of the problems of setting up your business the right way. The team also performs quality checks to ensure that the right products are delivered to your customers. A few other platforms are also reliable suppliers.

Reach Out To Product Manufacturers Directly

Dropshipping makes it easy for ecommerce entrepreneurs to sell products ship products directly from manufacturers’ facilities to their customers. Depending on what you are selling, you can find manufacturers that can deliver directly to your customers when orders are placed.

Even when you are looking for a manufacturer that will serve as a supplier, be careful to choose a company that manufactures quality goods. You can order samples from a few companies and determine the best ones and choose them as your suppliers.

Find Out the Supplier of the Best Dropshipper in Your Niche

Sometimes the secret to finding the best dropshipping supplier for your market is to find out who suppliers for your biggest competition. This is actually simple to do; order from the biggest dropshipper in your need and check the return address for the product.

Most manufacturers/suppliers will gladly listen to you when you find out about them through this means, but you don’t really need to tell them that. Simply express your interest to dropship their product, and you may get a positive reply that will start an incredible business relationship.

Analyze Every Information about the Suppliers You Are Considering

When you have a list of potential suppliers, it is important that you vet them rigorously before choosing one or two as your suppliers. Look at the business name of the company, what they sell, and consider whether they manufacture the products or buy from other companies.

You will also need to investigate your potential supplier thoroughly. How many years have they been in business? How good is their online reputation? Find out everything you need to know before deciding to work with any supplier.

Avoid the Cheapest Suppliers

With the hope of reducing cost, some beginner dropdhippers make the mistake of choosing suppliers with questionable characters and bad business precedents. Most of these dubious suppliers/vendors attract unsuspecting dropshippers with cheap prices and fees.

While you need to keep costs down, do not go for deals that seem too good to be true. A potential supplier that advertises prices and fees that are way below what others are offering is most likely a dubious character.

Check Other Things the Supplier Sells

It is not uncommon to find suppliers that dabble into other products, even for niches that are worlds apart. It is not always advisable to work with this kind of supplier. These are mostly sourcing agents that are not yet fully established.

You can discreetly check the other products your potential suppliers are selling to see if they are genuine industry players or middlemen who will quickly move to other products in entirely different lines of an opportunity arises.

Consider the Suppliers Ability to Scale with Your Brand

When your business is growing, you will need your supplier to be able to handle the growth and increased orders you will be sending. You can find this out in the early days. For manufacturers, this is not always an issue. Top vendors can also scale with your business.

Consider the Customer Support Approach

Your suppliers’ approach to customer support will determine the experience you and your customers will get when you choose to dropship with them. Find out early is a potential supplier will always be there for you and your customers. While the words of past and current users will count, you can communicate with them in the early days to understand their approach better before choosing them.

Keep Everything Legal

It is always important that you sign a contract with your dropshipping supplier to keep everything legal. Some of the key areas to include in the contract include communication, commission, payment periods, responsibility regime, shipping, and compensation.


The supplier you choose for your dropshipping business will determine the experience you and your customers will get. It is important that you choose the right suppliers in the early days. Depending on the nature of your business, you can have multiple suppliers. Again, you shouldn’t be afraid to change suppliers when the ones you are working with are failing you and your customers in any way.

In case you will like to know more about our dropshipping services, contact us today at Fulfillman. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. An amazing experience awaits you.


A few years ago, AliExpress was the darling of dropshippers. The platform was the number one choice for dropshippers in the United States and other parts of the world. The reasons were obvious; it was one of the best in terms of sourcing quality and affordable products from China. It was also one of the easiest platforms to use, making it the hub of beginner dropshippers. Over the years, a lot has changed in the dropshipping world. While AliExpress remains a relevant and trusted platform, a lot of alternative platforms have sprung up. So many of them are so good that they are fast becoming more popular than AliExpress. One of the most popular ones is Fulfillman. But how exactly does Fullfillman compare with AliExpress, and which of them is better? Read on to learn more about the similarities and differences between Fulfillman and AliExpress Dropshipping.

First Things First: What Are the Similarities?

The first thing to keep in mind is that Fulfillman and AliExpress are both leading providers of dropshipping services. Both are high-quality platforms that allow dropshippers to import products to their online stores, receive orders from their customers, and initiate fulfillment according to the orders.

From the little explanation above, you should know that the two platforms are used for the same thing. This means they are worthy alternatives to each other. They have their differences, but both can be used for dropshipping, and according to their respective users, both appear to be great platforms. However, there are differences, which we will explore now.

Comparing Fulfillman and AliExpress Dropshipping

While Fulfillman and AliExpress are similar in some regards, there are key differences between the two when it comes to the things that matter most to dropshippers. These differences are keys to a reasonable comparison between the two. Being familiar with these differences will help you make an informed decision when choosing between the two, and we will discuss them right away:

Product Listing

When it comes to the volume of products listed, there are just a few dropshipping platforms that can be compared to AliExpress. The giant platform has billions of product listings and more than 8.7 million sellers as of 2019. Considering that it is one of the very first dropshipping platforms and its link to Alibaba, this is not a big surprise.

Fulfillman also has lots of product listings, but the numbers are nowhere near what you will find with AliExpress. In terms of the volume of available products, AliExpress is definitely the bigger platform between the two. When you consider the quality of the product and the ease of sorting through to import just what you need, Fulfillmam may turn out to be the better platform.

Cost of Purchasing Products

AliExpress dropshipping is more expensive than Fulfillman dropshipping. Registering and using any of the platforms doesn’t really cost significant money; the issue lies with the pricing of the listed products. The products on AliExpress are relatively more expensive than the ones you will find on Fulfillman.

There is one explanation for the price disparities between the products on the two dropshipping platforms under review. As mentioned earlier, there are millions of sellers on AliExpress, and many of them are middlemen who are trying to maximize profit after buying from manufacturers and promote their products on the platform. Contrary to that practice, Fulfillman is run by a team that is dedicated to sourcing quality products at the most reasonable prices.

Shipping Time and Cost

This is another major factor that will greatly influence how smoothly a dropshipping business will flourish. Consumers want to get the products they have ordered as early as possible. How fast this can happen will depend on the dropshipping platform being used. Fulfillman happens to be one of the fastest platforms when it comes to fulfilling orders.

In terms of the cost of shipping, it may appear that AliExpress is the more affordable option. Some sellers will even offer to ship some orders free. The problem is that this is normally absorbed by the price. Fulfillman delivery cost is also friendly. There are no hidden charges or deceptive pricing structure. Fulfillman is better in terms of time and cost of shipping.

Ease of Use

Dropshippers also need to consider the ease of using a platform before choosing it over options. Both Fulfillman and AliExpress are easy to use. In the early days of dropshipping, AliExpress captured the minds of beginners mostly because of how easy it was to use the platform.

Fulfillman happens to be an easy-to-use platform too. The company made a reasonable investment in its infrastructure, ensuring that users find it easy to set up their dropshipping business and scale it easily.


From what we have covered so far, it is safe to state that Fulfillman is the better platform for dropshipping between the two. AliExpress might have been a remarkable platform in the past, but a lot has changed over the years. Fulfillman, which was started in 2016, has become the favorite for most dropshippers

In addition to the differences highlighted in this post, Fulfillman performs better than AliExpress in terms of product quality check, product branding, and customer support. The platform actually has the most remarkable customer support system in the industry. Fulfillman is definitely one of the very best dropshipping platforms to use in 2021.

Contact us today at Fulfillman. We provide a wide range of services including Global Fulfillment, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.


The world is yet to recover from the devastating effect of COVID-19, and the second wave is ravaging many countries again. Even as vaccination starts in different countries, we know it will take a while for most economies to recover. What could be the fate of new dropshipping businesses? Dropshipping is not like any other business model. It is arguably the easiest type of business to start in these trying times. While starting a dropshipping in 2021 may be easy, achieving success can be tougher. Here, we will discuss how you can start and make meaningful progress in dropshipping this year.

Take Your Time to Choose the Right Niche and Selling Platform

One of the biggest determinants of success in dropshipping is finding the right niche. There are several profitable niches, but you have to choose a niche and market you can penetrate. Take your time to choose a profitable niche that interests you. Research properly and make consultations if necessary.

You also need to choose a suitable dropshipping platform for your business in 2021. The right platform for you will depend on a number of factors, including your niche and location. You should research different platforms before carefully choosing the best one for you.

Sell In-Demand Products

As mentioned earlier, the coronavirus pandemic affected different economies in numerous negative ways. Several people lost their jobs. Many business owners also suffered losses due to lockdowns in many places. The implication is that many people can’t spend on frivolities.

Take time to research products you know will be in demand in 2021. You can check trends to see what is working in the niche you have chosen. When you sell in-demand products, you can sustain your business, irrespective of the general economic situation.

Choose Your Suppliers Carefully

Your suppliers are your biggest partners in your dropshipping business. You have to be very selective of your suppliers because their actions and inactions will affect how you run our business. Your choice of suppliers will also affect your customers and your business reputation.

While choosing suppliers, make sure they are reputable. You also need to choose suppliers that have the capacity to grow with your business. In order words, they should have the capacity to meet your demands when your business starts growing fast. You should also build a real relationship with sourcing agents.

Invest In an Optimized Dropshipping Website

Some people erroneously downplay the importance of optimized websites in dropshipping. You should never do this as dropshipping has become more competitive. You will be competing with established dropshippers in your chosen niche, and a poor website will jeopardize your chances.

Simple website design is highly recommended. You should also ensure that your website is easily navigable. It should also be fast. Make it super-easy for your customers to find what they want and checkout seamlessly.

Be Smart with Digital Marketing

This is 2021: you need to be very smart with digital marketing. Gone are the days people wasted money on unproductive advertising. For your dropshipping business to succeed, you will need to advertise smartly.

Social media marketing is one of the best ways to build an audience and grow your dropshipping customer base. Identify the appropriate platform for your niche and make good use of it. Depending on your niche, influencer marketing can also help.

Build Up Your Customer Trust

This is probably the most important aspect of building a dropshipping business amid the pandemic. You can’t afford to lose your earliest customers, and that will be determined by the quality of your products and your approach to customer support.

To build up your customer trust, source your products from the best manufacturers. This requires working with reputable suppliers, as mentioned earlier. You should also be transparent with your pricing. Again, engage with your customers and keep them informed about good and bad developments. Inform them in time when there will be a delay and give them all the support they need.

Embrace Automation Once Your Business Starts Growing

If you do the right things, your dropshipping business can pick up and grow tremendously this year. The previous tips we’ve discussed will set you up for real growth. When you start seeing the growth, it is important that you automate as much as you can to meet the needs of your growing customer base.

Dropshipping automation comes in different ways. There are emerging technologies that help make the business easier. While you shouldn’t be in haste, try to automate any process as soon as you feel the need to do that.


It is possible to start a dropshipping business in 2021; forget what the naysayers will say. It is also possible to succeed in dropshipping amid the pandemic. The tips here can help you to a great extent. When you start the right way and keep in touch with trends, your dropshipping business can grow beyond your expectations. When this happens, automate and continue to follow trends.

Contact us today at Fulfillman to know more about our dropshipping services. Our dedicated team will be available to speak with you and provide suitable answers to your questions and concerns. Our platform can offer you what you need to get started with your dropshipping business this year. We guarantee you quality and excellent services.


In the early days, dropshipping was clearly an easy and rewarding business model. Today, it is still rewarding but has become quite tougher. Ecommerce entrepreneurs and dropshippers, specifically, have to do more to succeed. And one of the most important things to do is to build a brand. Building a brand for your dropshipping business goes beyond coming up with a mission statement, creating a logo, and other similar petty moves. Yes, these things are parts of branding, but you have to dig deeper if you want results. Here, we will discuss eight ways to build a brand for your dropshipping business.

Research Your Target Market Even Further

What do you want to dropship, and who do you intend to sell to? These are some of the most important questions you will have to answer before starting your dropshipping business. You will have to be more detailed with your answers if you want to brand your business appropriately and make it big in your niche. Take time to research the market you are going into, as well as the people you will soon be calling customers. Keep every piece of information you find handy as you will need them every step of your effort.

Decide On a Brand Voice

Consistency is one of the most important ingredients of good branding, and you need to start in the early days to lay the foundations. There is a great need for you to define your brand voice as early as possible. This is going to be the tone, the attitude, and the entirety of your communication style with your potential customers. Your brand voice will determine most other branding elements. It will determine the language and tone in your product description, as well as how you respond to messages from customers and engage them on socials and other platforms.

Make Your Business Name Memorable

This is where most people pay serious attention to their branding efforts. Almost anyone can tell you that a catchy name is important for any business undertaking. Here, we are going to advise that you go for a business name that is memorable. This doesn’t mean a catchy name is not good. Of course, catchy names will attract more customers, but it takes a memorable name to stick to the minds of the potential customers and make them identify your brand wherever it is mentioned. It is also best that your business name makes it fairly obvious what you are going to be dropshipping.

Get a Professionally Designed Logo

Creating a logo is not a big deal. Even kids in elementary schools can create good-looking logos. However, the problem is that you don’t really need a good-looking logo. Good look is important, but there are other details to pay attention to. Your logo should be distinctive and easy to recognize. Just like your business name, the logo needs to be memorable so that your customers will recognize your brand anywhere and anytime. This is why it is important to get a professional graphic designer to work on your logo. The money you will pay for it will be worth it.

Choose Your Color Design Carefully

When it comes to your dropshipping store, color selection is very important. Some erroneously assume that the color is just for aesthetic appeal. There is a psychological side to the use of color, and you need to know it and apply it while choosing your colors. Remember that this is part of your branding efforts and that you must get it right at this stage. If you are not so sure about colors and the roles they can play in your business and brand, speak with a knowledgeable individual while making the decisions.

Pick Your Fonts Carefully

This is one aspect of building dropshipping websites that people don’t take too seriously, and it affects user experience, which will directly affect branding in many negative ways. To avoid making things complicated and confusing for your website visitors, pick not more than two fonts: one for heading and the other for regular text. Of course, this has nothing to the font used in your logo.

Take Good Care Of Your Customers

When you get other things right and fall in this one, you can’t really have a successful business. The idea of branding is to improve the visibility of your dropshipping business and make it attractive to your potential customers. When the customers start coming, you need to take good care of them and their needs in order to keep them coming back. Make customer satisfaction your priority, and things will be a lot easier.

Share Your Story

Your story is an essential part of your branding efforts and must be treated as such.  Building a brand story is important. That is one of the keys to connecting with your customers. It is important to tell your brand story in a manner that builds trust. Tell your customers what you stand for and what you care about, among other things. Tell your story wildly to appeal to more potential customers and take your brand to the next level.

Branding is super-important for a dropshipping business. We have discussed some important ways to get started and build a brand for your business. We hope this piece helps you make the right decisions and succeed in dropshipping.

Contact us today at Fulfillman to learn more about our services. We specialize in providing excellent Dropshipping, Amazon FBA, Warehouse Fulfillment, China Sourcing, Product Photography, Private Label Dropshipping, Third Party Logistics, and so forth. Our trusted experts will be available to discuss your options. We guarantee you get quality and excellent services that give complete client satisfaction.


Dropshipping has become a competitive business model. We can say that this is one of the disadvantages of making so many people understand the viability of the model and the potentials. With many people coming in, the competition is going to get tougher in 2021.

As we have always stated, succeeding in dropshipping is not just about being innovative. It is more about recognizing trends and taking advantage of them. Here, we will briefly discuss eight trends to expect in 2021 and how they can be helpful to your business.

Normalization of Omni-Channel Shopping

One of the secrets of success in dropshipping is making it easy for customers to buy what they want. Currently, the most progressive way to do that is to offer shoppers a seamless and consistent experience across channels and devices. This is what omnichannel retail entails. Customers are generally ready for omnichannel shopping; it is left for dropshippers to optimize their systems for omnichannel retail. Make it super-easy for customers to buy with their mobile devices, just as they can with their PCs. Creating a mobile app or a PWA will be very helpful.

The Rise of Voice Shopping

Voice assisted devices have become more popular in the last few years. They have also started creeping into the online shopping space, and we know that there will be a sharp rise in their roles in ecommerce and dropshipping in particular. In 2021, more and more people will rely on Amazon Echo, Alexa, and Google Home to do most things, including searching for relevant products and shopping. Dropshippers who are ready for this will enjoy the advantages. To enjoy the benefits, dropshippers will need to optimize their websites for voice search.

Touch-Friendly Websites

It is no longer a secret: many people are now shopping with their mobile devices. Optimizing your website for mobile search can help, but you can improve users’ experience by making the website touch-friendly. You may need to make some significant changes to your website to align with the way mobile phones are used. You may have to make your website buttons bigger. It will also help to get your calls-to-action (CTAs) in the ‘thumb zone.’ The aim is to ensure that the website layout is in a manner that maximizes the natural flow of the human thumb.

Increased AI Deployment

The use of artificial intelligence (AI) in ecommerce is not so new. AI technologies have been used for different things in ecommerce websites, and we know there will be a sharp rise in its deployment by dropshippers. Some had done a lot of integrations in the past couple of years, and it is evident that the moves have been rewarding. There are many wonderful things AI can do for your dropshipping website and your customers. It can offer personalized guidance for your customers, helping them find exactly what they want on your within a short time and without any headache. While improving user experience, AI will help you sell more.

Simpler Website Layout and Design

There are so many advantages of having a simple website layout, and many dropshippers are beginning to understand better. A simpler website layout loads easily. This is one quality that consumers want. Consumers also want a website that is easy to navigate. This is another big advantage simple layout and design offers your website. Single-column layout, eliminating the use of banners, and using fewer high-resolution images are often recommended. We will see more of these changes in 2021.

Social Media Marketing Domination

For years, social media has been the champion of all advertising platforms. This is not about to change. There will be minor changes in terms of how dropshippers and marketers will advertise through social media, but we believe it will dominate other digital marketing options. We also believe that many advertisers will try some of the newer, trendy platforms like TikTok. Influencer marketing will continue to make waves.

New Payment Options

Earlier, we talked about the need to mark buying seamless for dropshipping customers. This is another trend we foresee will make that possible. Dropshippers will enable different payment options to attract customers. Those who have limited options for payments will lose out in the long run. The use of digital wallets like Google Pay, Apple Pay, and PayPal will definitely increase in the dropshipping domain.

Optimized Checkout

Express checkout is currently one of the biggest trends in ecommerce, and it is going for an improvement in 2021. Most dropshippers will optimize their checkout system to take advantage of impulse purchases. It is important to ensure that the final process of checkout in your dropshipping site is less than three taps. It should be easy and trusted for your customers to keep coming back.

Dropshipping can be very lucrative when done the right way. One of the keys to succeeding is knowing trends and following them appropriately. The eight trends discussed here can make a difference in 2021. Take them seriously, and you may achieve a lot more than your expectations.

Contact us today at Fulfillman to learn more about our services. We specialize in providing excellent Dropshipping, Amazon FBA, Warehouse Fulfillment, China Sourcing, Product Photography, Private Label Dropshipping, Third Party Logistics, and so forth. Our trusted experts will be available to discuss your options. We guarantee you get quality and excellent services that give complete client satisfaction.


Ever since its establishment some 25 years ago, Amazon has grown to become a force to be reckoned with in the eCommerce industry. With the continual increase in its popularity, more sellers continue to expand their businesses on the platform. As a seller on Amazon, you can improve your income from product sales on Amazon FBA. Follow the tips mentioned below to maximize your income with Fulfillment by Amazon (FBA).

Optimize Your Listings for SEO and Include High-Quality Images

First, you have to adhere to the Amazon SEO algorithm and attract customers with your product listings. Make sure you optimize these listings for keyword relevance. Also, ensure that you properly specify your brand name and product features, such as color, size, and material. Highlight the salient features and uses of the product.

Use High-Quality Images Only

When using Amazon FBA, high quality imagery is vital to promoting your brand and your brand’s products. As such, endeavor to use professional photography in order to entice your audience and prompt them to purchase your product. If you, however, can’t get a professional photographer, you can take the images yourself by doing the following:

  • Capture the images with as much natural light as you can get. If you shoot the product closer to a window, it will produce an image with soft light and dark, soft shadows. If you shoot farther away from the window, it produces a more even image with light and brighter shadows.
  • Avoid using flash ad configure your white balance to auto.
  • Always use a tripod, even if you are shooting with a smartphone. This will prevent the device from shaking while you are capturing the images.
  • Use either a white or a light-neutral backdrop. This will provide a seamless background that enables the product to stand out.
  • Aim to produce between two and three high-quality images from different angles.

Multi-Channel Marketing

Promote and market your products on any platform that has potential customers that can patronize you. If you are doing this already, kudos to you. If not, do not restrict yourself to amazon alone. Identify the platforms where you can find a host of potential customers. Examples of these are eBay, Etsy, and PPC ads.

You should also look at affiliate marketing on blogs, social media platforms like Facebook, Twitter, Instagram, Snapchat, etc. The most important thing to note when marketing your products on multiple channels is the right channel to invest in. If one doesn’t bring profitable returns, stop putting effort in it and channel it to one bringing much reward.

Since there is no one-size-fits-all technique for investing in marketing platforms, try to approach each platform independently. This will be a great investment for your Fulfillment by Amazon.

Get Reviews and Work with Them

Most customers trust the reviews they read on products since they are personal recommendations from people who have used them. When you receive positive reviews from verified sources, it will improve your brand’s trustworthiness.

Unfortunately, buyers rarely leave reviews after they purchase products online. To circumvent this, use review programs like the Amazon vine program to see how you can improve and boost your sales. Note that seller feedbacks and product reviews enable you to improve your product’s ranking.

Maximize Your Advertising Options

To increase sales on Amazon FBA, it is imperative that you use sponsored ads. This involves creating a strong strategy to increase your presence on the platform without having to worry about keyword optimization. To become a successful seller on Amazon, you have to effectively balance both the manual and automatic campaigns through various PPC strategies. You’ll find that Amazon ads enable you to convert traffic at different points of the sales funnel. However, you have to use it properly.

Effective Inventory Management

If you can stock up your inventory, it will increase your organic ranking on Fulfillment by Amazon. In the past few years, it has become more valuable and relevant to manage your warehouse and inventory. According to the United States Bureau of Labor Statistics, the number of warehouses in the United States has increased by up to 6.8% in the past five years alone.

Handling your warehouse and inventory management alone is time-consuming and can result in errors. You can make the task easier by automating it using appropriate inventory management software. This will enable you to improve your operations and ensure efficiency.

Adhere to the Rules and Terms of Service of Amazon

One of the biggest challenges sellers face on the Amazon FBA platform is account suspension. To avoid having your account suspended, endeavor to stay up to date with the rules and terms of service of the platform. This will also ensure that your account remains in good health.

Customer Satisfaction

Customer satisfaction is a vital metric that renders your business more valuable on Fulfillment by Amazon. This is because the platform prioritizes customer communication and satisfaction metrics as they ensure customers have positive experiences. In your Amazon seller account, navigate to the Account health section to see an overview of the customer satisfaction metrics that you have to work on.

There you have it! Above are some essential tips to help maximize your income with Amazon FBA. Fulfillment by Amazon provides opportunities for several ecommerce business owners to leverage on the Amazon platform. On a general note, if you can focus on the aforementioned aspects, you’ll be able to increase customer satisfaction and enhance your profits on the platform.

Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Amazon FBA, Dropshipping, Warehouse Fulfillment, Product Photography, Private Label Dropshipping, China Sourcing, Third Party Logistics, and many more. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.


When eCommerce began, it was fairly limited in terms of operability and capabilities. Over the years, however, it has revolutionized retail. If you own an eCommerce brand, you have to stay ahead of the curve to gain more traction and generate more traffic. With how eCommerce trends and changes are continuous in this industry, that means you have to stay up to date with the new eCommerce trends in the industry.

Why Should You Watch Out for Trends?

If there is one thing you can be sure of in the eCommerce industry, it is that it increases in competitiveness. As a result, you have to be innovative to remain competitive. Even if your brand has grown in recent times, you cannot afford to slack. Being aware of trends and incorporating them into your business will ensure you are not left behind.

As we look toward 2021, there are a number of eCommerce trends you should take note of. Analyze and adopt these trends as early as you can and your business will grow as a result. These trends are discussed below.

Online Sales Will Grow beyond B2C Products

The coronavirus pandemic (COVID-19) in 2020 caused businesses to rapidly expand their digital efforts. It also prompted consumers to rely more on purchasing their necessary items through eCommerce.

This resulted in an expansion of the range of goods available for sale through it. As such, you can now buy groceries, furniture, and vehicle parts among others via eCommerce. Although this purchasing habit will slow down when everything returns to normal, it is not likely to stop. Instead, it is projected to pick up pace again, although at a later time.

Offline eCommerce

It is not news that eCommerce is rapidly expanding, especially since eCommerce businesses make sales that rival traditional retail businesses these days.

Despite this, there is a growing trend to take eCommerce stores offline to connect with the high streets. Hence, more and more operators are building pop-up shops, brick and mortar stores, and interactive eCommerce kiosks.

There is no bigger illustration of this than Amazon; its chain of physical convenience stores is sprouting up all over the country.

Artificial Intelligence Customer Sourcing

Artificial intelligence is currently used in the eCommerce Industry to make smart product recommendations. Businesses also use it to respond to customer queries and enhance product visualization.

In 2021, AI is bound to find new applications. For instances, it be deployed to source for new customers. With intelligent algorithms, businesses will be able to analyze current trends while factoring in their products, sales channels, buyer and consumer behaviors.

As a result, they will be better able to identify the best time, prices, and channels to list their products. This will ultimately boost sales and enhance profits.


Also known as second-hand commerce, ReCommerce will experience a resurgence in 2021. This is primarily because consumers are increasingly being motivated by durability and sustainability rather than price. As such, the second-hand sale of sustainable and luxurious items will run rampant in the industry. You can key into this opportunity by creating your own reCommerce platform.

Improved Customization

Several businesses currently allow you to customize every part of the product you want to purchase. Using Nike as a case study, you can now customize every aspect of your Nike Airs, down to the script on the back.

While product customization isn’t new to trading, providing this personalization last-minute and at an affordable cost is. This basically uses 3D printing which is gradually becoming more common as it becomes more affordable.

Peer-to-Peer Platforms and Rentals

The eCommerce industry faces a huge returns problem, with customers returning a vast number of products they purchased from them. While some consumers return these items in perfect conditions, others do not. The reason is that some of them use these items to take pictures for their social media before deeming it fit for a return.

To circumvent these while maintaining the growth of P2P platforms, several companies are venturing into rental eCommerce. This involves renting items, such as clothing, electronics or furniture, to customers. This not only reduces returns, it also increases audience base.

eCommerce Logistics

Another growing eCommerce trend to watch out for in 2021, is an increased use of smart sensors, blockchain tracking, autonomous deliveries and other such features. This will save costs, increase the speed of product deliveries, and improve efficiency.

Shoppable Ads

eCommerce brands are already getting value by placing ads in stories of specific social media apps like Instagram and Snapchat. There is bound to be an increase in this in 2021. The fact that more social media apps are incorporating stories on their platforms will contribute to this increment.

Besides, shoppable ads will be available on smart TVs, thereby placing your products directly in your audience’s eyes. You should adopt this trend because it will make it easier for customers to purchase your products, and also because not doing will lose you major ground.

Smart Home Assistants

Smart home assistants are highly useful for turning off the lights and playing our favorite songs. Interestingly, they are also getting involved in the eCommerce industry.

At the moment, only about 20% of people with home assistants use them for shopping activities, such as ordering products, tracking deliveries, creating reminders, etc. This figure will increase in 2021 and you can improve your brand by optimizing it for voice search as well.


2020 is a year that no one will forget, especially eCommerce business owners, as it presented several growth opportunities. 2021, on the other hand, will be the year to ride on these opportunities and build on them. By adopting these trends, you will be placing your business on a path to greater success.

For more information about our dropshipping services, contact us today at Fulfillman. Our services are affordable, reliable, and highly professional. Our dedicated team will be available to speak with you. We will provide suitable answers to your questions and concerns. With us, you are guaranteed to get quality and excellent dropshipping services.


With the dropshipping landscape changing constantly, there is a need for ecommerce entrepreneurs to adapt strategically to keep their businesses viable. Recently, it has become obvious that the traditional method of dropshipping is not as viable as it used to be in the past. Selling private label products have become one of the best new things for entrepreneurs.

Previously, we have covered what private labeling means and the benefits it offers to dropshippers. We also discussed a little on how entrepreneurs can embrace the model and hit the ground running. In this post, we will discuss a few viable private label products. Without further ado, here are some of the best private label products you can sell on Amazon.

Apparel and Accessories

Clothing will forever remain a profitable market. It is also a wonderful market for private label brands. It is never too late to start a clothing line, and there is no better way to do it these days than through private labeling.

Choosing a sub-niche can make your entry into the private label apparel market easier. For instance, you can concentrate on one or more of these highly-searched niches (yoga pants for women, hiking boots, maternity dresses, and jean shorts for women). You can choose a different niche, of course.

Reusable Water Bottles

Demand for water bottles has been on the rise, and we are confident that it will continue to rise even more steadily. Another important trend is the rise of reusable water bottles. Some brands in the niche have experienced remarkable growth, and it is not late to start.

Safety and quality are the keywords in water bottles. If your private label water bottles tick the two boxes and you grow your brand, it can be a major hit.

Reusable Bags

No matter what you think about it, consumers are actually going crazy about reusable bags. It is not just about reducing cost, but also about saving the environment by reducing plastic pollution.

Reusable bags are marketed as eco-friendly, and you must know how to take full advantage of the trend (which is actually a good course). You should be practical and fashionable with your concepts, also.

Essential Oils

Essential oils are mostly used in the manufacturer of other products. Recently, consumers are beginning to order for them so much for different DIY uses. This is still a good time to tap into the market.

The essential oils market can be a little tricky. In the beginning, you need to define your brand properly and decide to target either high-end or low-end consumers.

Phone Accessories

Humans are steadily becoming more dependent on their mobile devices, especially smartphones. We all want to use our phones in different situations, and we need different accessories for these different situations.

Phone accessories have always been a gold mine, but the time is just ripe for private label dropshippers to crack the market further. You can private label all the different little products lumped into the phone accessories category. It is truly a huge market.

Cosmetic and Skin Care Products

The skincare industry is another huge market that is enticing for private label brands. Some who have succeeded in this niche are super-rich because of the insanely huge margin for cosmetics and skincare products.

It may take a lot of work to build a thriving brand in the skincare and cosmetic industry, but once you do, the reward can be mind-blowing. The market may favor celebrities and famous people more, but any creative individual can crack the code. Consider going natural or vegan; you can get some loyal customers pretty soon. Also, insist on quality and safe products.

Packaged Food

If you are looking for a relatively easy way to start a private label brand, packaged food is the niche to try. This doesn’t mean the industry is less valuable than others. Far from that, it is a big market that a few individuals think about.

You should realize that people have many options when it comes to buying food. Find something cool to attract them. Think vegan, gluten-free, organic foods, keto diet, and more.

Tracking Devices

The GPS tracking device market is estimated to reach $2.89 billion by 2023. There are several factors spurring the growth, and we are very confident that the growth will continue for a long time. This is still a good time to start building your brand in the niche.

In addition to tracking their vehicles, people are beginning to track personal items like phones, keys, pets, and even their kids’ backpacks. As people become more security conscious about the most valuable things in their lives, the market will continue to grow. It is time to get in and stand in a firm position to hit it big in the growing market.

Final Words

Running a private label brand can be very profitable. One of the most important keys to success is identifying the right products and choosing the right suppliers. As rewarding as it is, the business model is a little tougher than regular dropshipping. It demands constant innovations and bold moves. When you do the right things, the rewards will be befitting.

Do you need help with your dropshipping business? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.