Amazon Prime Day is a big shopping event where people buy many things at discounted prices. Naturally, store owners will increase their inventory levels in anticipation of the increased demand. But despite your best efforts, selling out every item you stocked up for the big event is virtually impossible. Whether you had a great Amazon Prime Day or a not-so-good one, you'll still need to devise how to mop up your remaining inventory quickly. Here, we share eight proven strategies for turning Prime Day Leftover into July success.

Bundle Items Together

One way to make leftover items more appealing is by bundling them together. Instead of selling each item individually, you can create special bundles for complementary items. For example, if you have leftover headphones and phone chargers, you can sell them as a tech bundle. This way, customers feel they are getting more value for their money.

Bundling items can also help you clear out your inventory faster. When people see a good deal on a bundle, they are more likely to buy it. This enables you to sell more items and frees up space for new products in your store.

Offer Discounts and Promotions

Offering discounts on leftover items after Prime Day can attract more buyers. People love a good deal, and a discount can be the nudge they need to make a purchase. You can advertise these discounts on your website, social media, or email newsletters to reach a wide audience.

Promotions like "Buy One, Get One Free" or "50% Off" can create excitement and urgency. When customers see these limited-time offers, they may need to act quickly to get the best deal, which can boost your sales.

Create Flash Sales

Flash sales are short, time-limited sales events that can drive traffic to your store. You can create a sense of urgency by hosting a flash sale for your leftover Prime Day items. Customers will rush to your store to take advantage of the special prices before the sale ends.

To make a flash sale successful, promote it well in advance. Use social media, email, and your website to tell people when the sale will happen. The excitement and anticipation can help boost your sales and clear out leftover inventory quickly.

Highlight Positive Reviews

If your leftover items have good reviews, highlight these to encourage sales. Positive reviews can reassure potential customers that they are making a good purchase. Share these reviews on your product pages, social media, and marketing emails to build trust and credibility.

When potential customers see that other people have had a good experience with the product, they're more inclined to buy. It's like getting a recommendation from a friend, which can be very persuasive.

Use Influencers and Bloggers

Partnering with influencers and bloggers can help you reach a larger audience and sell your leftover items quickly. Influencers can create posts, videos, or stories showcasing your leftover products and showing how they use them in their daily lives, making the products more attractive to their followers.

Furthermore, when influencers recommend your products, it builds trust because their followers look up to them and value their opinions. This can increase sales and help you move those leftover items faster.

Update Product Listings

Sometimes, leftover items don't sell because the product listings are unappealing. Take some time to update the listings with better photos, detailed descriptions, and clear information about the product's benefits. Good photos and descriptions can make a big difference in attracting buyers.

When updating the product listings, consider what makes the product unique and highlight those features. Also, ensure the information is easy to read and understand, as this can help customers quickly decide to buy.

Offer Free Shipping

Free shipping is a powerful incentive, as many customers abandon their shopping carts when they see high shipping costs. Offering free shipping on leftover Prime Day items can reduce cart abandonment and increase sales. Advertise this perk prominently on your website and in your marketing materials.

Customers who know they don't have to pay extra for shipping are more likely to complete their purchase. It's a small cost for you but can make a big difference in attracting buyers.

Donate to Charity

If some items remain after trying these strategies, you can consider donating them to charity, especially for products with a short shelf life. Many organizations can benefit from your products, and giving them out freely is a better alternative to allowing them to expire. Not only does this help those in need, but it also gives your business a positive image.

Additionally, donating items can be a good marketing opportunity. Sharing your charitable efforts on social media and in press releases enhances your brand's reputation and attracts more customers who value social responsibility.

Conclusion

Leveraging leftover Amazon Prime Day items can be a great way to boost your business in July. By following the strategies shared above, you can turn unsold products into a success story. Remember, the ultimate goal should not be to maximize your profit but to clear out your inventory so you can bring in new stock. As a result, you’ll need to be comfortable with lower margins if these strategies are to work inventory. And if you can implement the strategies effectively, you’ll enjoy the added advantage of attracting new customers and building a stronger brand. Contact us at Fulfillman today to assist with your Amazon FBA and other dropshipping needs.