Accelerated mobile pages are better known as “AMP” can make your website load faster on smartphones, resulting in great user experience, improved search rankings and most importantly increased traffic. In this post we will be explaining more on AMP (Accelerated Mobile Pages) and if it is right for you.

What is Accelerated mobile pages “AMP”?

Accelerated mobile pages or AMP is an open source framework that can help speed up the mobile pages load time. This gives visitors to such mobile pages to access the content quickly on their mobile phones. This increase users experience making them come for more. The framework can increase the load speed by stripping out elements that cause web pages to load slower on mobile. These elements include JavaScript and other third-party scripts.

Importance of AMP in SEO

Just as we have stated earlier, the main significance of this framework is the fact that it makes your mobile pages load faster. There is no limit to where your content can be accessed from as a publisher and marketer. A study by googles shows that 40% of people will likely leave your website if it takes more than 4 seconds to load up. But, when your website loads up faster, the bounce rate will be very low thus your content will be seen by plenty of people.

Ranking high in search engine result is yet another importance of the AMP framework. There is an algorithm called Mobilegeddon, and it is a Google algorithm that helps rewards sites that are mobile friendly. This means that when your website is mobile friendly, you also tend to rank high on search engine. A high ranking means more visitors and more revenue for you.

Is AMP for you?

Well, we already talked about how good and perfect Accelerated mobile pages is; but one thing you should know is that it also comes with some restrictions. One of them is enabling to have lead forms, on-page comments, and other elements because the framework doesn't permit JavaScript and other third-party elements. The only solution around this is to rewrite the site's templates and accommodate the restrictions. You also have to make sure that the operating content in your CSS is not more than 50KB. You also have to embed the videos using the amp-video custom tag and also address your images correctly and ensure they utilize the amp-img element. When it comes to your article on the hand, you will have to include a unique tag that allows search engines to detect your article in AMP version.

Conclusion

The bottom line is that Accelerated mobile pages are beneficial to your website when you install it correctly. It helps increase your views and gives your user a better experience. IF you are comfortable with the restrictions our site will be able to take advantage of these features, and you will have a bump in your search results.