If you’ve been wondering how to drive traffic to your dropshipping or e-commerce store, today is your lucky day, as you’re in the right place. It is a popular belief that generating traffic and leads is one of the most challenging tasks one would see in dropshipping. While this may be true, it is also important to know that it isn’t totally true if you know your way around it. In this article, we’ll be giving the best and working ways to drive more traffic to your store.
SEO is so vital in dropshipping that as a dropshipper or any online business owner, you need to know and understand how it works. SEO means search engine optimization – and it is a marketing tactic used in putting the name of your business out there, getting it found in the search engine results by people interested in something your business offers.
Things you need to focus on include – relevant keywords, creating internal links and sitemap for the major search engines, detailed meta descriptions, and more. When you leverage SEO, your store gets ranked higher in search engine results, which in turn drives traffic to your store.
Start a Referral Program
Referral programs are another easy way of driving more customers to your store. Since the problem is low traffic and not no traffic, you can easily utilize your existing customers in driving more customers to your store.
You can offer them a free premium service for inviting a number of their friends. You can also give your customers discounts or free shipping on future purchases anytime they share your products with their friends.
Do Some Housekeeping – Keep Website Sleek
Now, this housekeeping is in the sense of keeping everything on your site in place. First impression matters and a good percentage of shoppers will purchase from a website if they’re impressed by its look and navigation. Present your products well, and make sure your store is designed well and user-friendly.
Invest in Google AdWords
Advertising with Google Adwords is one of the fastest and sure ways to drive traffic to your dropshipping store. It is a pay per click ad service designed by Google to drive traffic. You pay for your ad when someone clicks on it, views your video or calls your business. When you leverage Adwords, an ad is designed for your business, and it’s displayed on Google search results when people search based on the services you provide.
Today, email marketing and its techniques have developed so much that it’s one of the best and effective methods of doing marketing. As an online business owner, one of the things you’d need to start doing as soon as you start a store online is growing your email list.
With email marketing, you can launch campaigns to target new customers that haven’t purchased from your store, existing customers that have purchased in the past, and even do a campaign for the ones with abandoned carts to take a look at their cart again.
Leveraging YouTube is another proven way of driving traffic to your ecommerce store. YouTube videos are known to be extremely visible in search engine results. You can leverage this by creating a channel for your brand, and updating it with relevant information and reviews about your products. Also, YouTube is basically another search engine where people search for information. Thus, if your SEO stands right, you’ll get those traffic.
There’s no way you can build your brand without social media. Creating social media profiles on the several platforms available is another excellent way of building a brand and getting traffic to your store. You can do this by creating accounts on various social media platforms, then based on your niche; you target your audience. You can create a Facebook page for your brand, create and join other Facebook groups, twitter, Pinterest, Tumblr.
Commenting on Other Websites
Making your voice heard and showing you are very sound in your niche is a good way to drive in more traffic to your store. You can try commenting on other websites, blog topics, or articles related to your niche. You can do this in the way of airing your suggestions or your view about a particular topic. When you get engaged and even drop valuable solutions, you get noticed, which means more traffic to your store.
Talk about a modernized way of marketing. Adding an affiliate program is one good way of driving traffic. You simply motivate people to drive these sales for you. What’s more? With an affiliate program, you won’t be paying for the marketing people do for you. You pay them a certain percentage of the sales these affiliate marketers bring in.
There you go! Above are some of the best and working methods of driving more traffic to your dropshipping or e-commerce store. The competition is quite high in e-commerce. However, whether you’re a pro or a starter who’s just starting in dropshipping or e-commerce, you can deploy the above tactics as they’re sure to work for you.
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