Having high-quality, beautiful product photography can make your ecommerce or dropshipping business stand out in 2022. Nice visuals tell a great story about any product that you have to sell especially when it comes to e-commerce. If you can be able to take great pictures of awesome products, you can instantly captivate the attention of online shoppers. Such stunning and high-quality images can be the fascinating difference between no sales at all and a conversion.
Creating perfect images of products may seem like an easy task but there are specifics that you may need to learn before becoming a master of your art. In this post, we will discuss some product photography skills that will upgrade your ecommerce business and take your online store to the next level.
Use Appropriate Lighting
Lighting is very important because it can easily highlight your product as well as its background. A great color can appear as something else if you fail to make use of proper lighting. A white background will look off white or grey when there are no lights to enhance it. You have options of studio lighting and natural lighting to choose from. The nature and purpose of your product will enable you to make a specific decision on which lighting you can use. Whichever one you decide, make the best out of it.
Place the Product Appropriately
Placing your product at the right angle and place can be an added advantage in product photography. Sometimes, it’s not every angle that will give your product a perfect output. This is why you need to take care to place your product at an angle that has a lighting advantage as well as proper aesthetics that customers will find hard to resist. You also need to consistently place them in the same place for the desired output.
Lighting is good but the uniformity of lighting is another skill you need to consider when going for the perfect shot for that product. When there is uneven lighting, the product will come out badly even with the presence of light. Light sources would have to be considered in comparison to the product size for that to happen. The source has to be wider than the product creating soft light that enhances the outlook of the product.
You have to acknowledge that good background helps to bring out the product properly but at the same time, the focus should be on the product and not the background. Therefore, you should make use of white background when snapping the product. The white background reflects brightly on the product, unlike the colored background that might overpower the product. Once this happens, the product image may not come out brightly as it should. This is why the white background is recommended for the background.
Use Appropriate Camera Angle
People often ignore this part just mostly because most photographers like to improvise but it’s very important in making awesome product photography. When taking photographs of products, you have to go for unique angles that will showcase the product features to the viewing pleasure of potential customers. You can try getting the product image from various angles and then enjoy having different shots from the various angles that amplify the product size, shape, and quality.
What’s more, filters have seemed to be the trend nowadays as long as photography is concerned but that is not what a product image needs. When taking product photographs in 2022, you should try as much as possible not to use filters. Many customers may reject a product when they detect that the seller has tried to trick them by painting a false image of what it looks like. This can create trust issues that you may not have the opportunity to explain your way from. Take natural shots of the products ensuring that there is enough lighting to show their beauty. This creates beautiful and professional shots.
Take Basic Photo Editing Class
Editing may seem like a little task that is used to apply finishing to a product image but it can be important in bringing out the beauty of the product you’re shooting. Little edits will cover up for some of the shortcomings of the equipment that you’re using. Editing like saturation change, removing small flaws, brightness and the rest can make all the difference. The only downside of editing is that you can add too much and that can make the output to be overwhelming. You can learn some editing skills using apps like photoshop. This can set you out from most photographers in 2022.
Get Inspired from Known Brands
It is always good when you get inspired by other brands that have made it big using their photography. Take out some time and look at their product images and learn to improve yourself through the additional features that make them stand out. Modern product photographers are those that have learned the fundamentals of modern photography and in 2022, you can only aim to be the best. Color schemes can be really hard to choose since there are so many. All you need to do is to study top brand patterns and then create a unique one that suits the product and its brand better.
There you have it! Above are some top product photography tips and tricks for 2022. Taking your product photos shot may be a daunting task and can present different challenges. Fortunately, you can make use of these insightful tips to improve the quality of product photography images you deliver for your dropshipping or ecommerce business.
At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.