The biggest shopping days of the year are a few weeks away. In 2020, Adobe stated that the total revenue of sellers through Black Friday sales alone was $188 billion. During the Black Friday Cyber Monday deals, these shoppers could visit your dropshipping store, paired with promotions that can’t be ignored.
Since there would be a lot of shoppers, it means there would also be a lot of competition between sellers. Your promotions must stand out from the competition and catch every possible eye to leverage the shoppers’ impulsive buying. Continue reading to discover some essential top Black Friday Cyber Monday tips for your dropshipping business, that’ll allow you to get increasing sales this coming festive season.
Market Your Black Friday Cyber Monday Offers in Advance
The most important thing you need to know about Black Friday Cyber Monday is that it pays to start early. While some customers make impulse purchases on, many plan their shopping ahead of time, deciding which discounts are worthwhile and which retailers to prioritize. Planning and starting to market early will ensure that customers add you to their list of retailers to visit.
Optimize Your Website for Mobile Shopping
People spend above four hours per day on their mobile phones. And most of the time, they browse online stores and scroll through social media platforms. This means mobile shopping continues growing, and customers rely on their phones for shopping online, comparing prices, reading customer reviews, and directly buying. Thus, optimizing your website is more important than ever. Ensure your website is responsive enough and includes photographs and videos of your product samples, and reviews from previous customers.
Enhance Your Landing Page With New And Beautiful Designs
“Don’t judge a book by its cover” is a motto hardly everyone lives by. When customers visit your store, let the excitement is palpable. Design new awesome banners that highlight your store’s exclusive, limited-time deals. If shoppers identify any ongoing sale, you’ll find their visits incredibly long-lived. Bring eyeballs to your deals by capturing customer attention with clear and precise marketing designs. This is the biggest shopping event of the year! Ensure your site reflects that.
Use the Power of Social Media to Promote Black Friday Cyber Monday Deals
Social media is one of the most powerful tools to promote your Black Friday Cyber Monday deals and increase sales. Social platforms like LinkedIn, Instagram, and Facebook are great choices to build your brand voice and better connect with your followers. It’s important to listen to your customers and make changes based on their expectations to achieve success.
Give Exclusive Discounts To Customers
Put this tip at the top of your checklist. Black Friday Cyber Monday is a great time to target previous and new customers and encourage them to buy during the shopping holiday. Offering exclusive and competitive discounts is an essential tactic for ensuring sales. Give your customers an incentive to choose your store over your competitors.
Offer Free Shipping during Black Friday Cyber Monday
Black Friday Cyber Monday promotes not only an increase in the number of online shoppers but also the amount of money people are willing to dish out. When people are faced with a multitude of amazing deals, well, it’s only human nature to want to take advantage of them all. That being said, shoppers won’t spend more at your store if they’re faced with worrisome shipping fees.
Free shipping incites customers to spend more at your online store rather than hitting a physical store, where they’ll experience immediate gratification and no shipping fees. Show your kindness and customer appreciation with a simple tactic that’s sure to promote positive feedback and increased sales.
Start A Countdown To Build Anticipation
Countdowns promote anticipation and excitement. It leads to increased traffic and a surge in sales. Shoppers will highly check out your store when they’re under the impression a mega shopping event is just on the horizon. A great way to implement a countdown is by implementing a countdown timer on your online store’s home page. That will allow every visitor to be confronted with your limited-time sale and gain a sense of urgency to participate.
Send Personalized Emails
Email marketing allows businesses to engage with customers one-on-one. Black Friday Cyber Monday isn’t the time to be shy about sliding into your customers’ email inboxes. It’s essential to send personalized emails to make your campaigns successful. The email subject line, preheader content, and body may all be customized to engage the reader further. Enticing follow-up emails are a great way to increase your dropshipping sales in unexpected ways.
Collaborate With Influencers
Collaborating with influencers is one great way to get ahead of the competition and increase your social proof level. 89% of marketers consider influencer marketing can increase brand ROI more than other marketing strategies. Influencers will drive traffic and sales to your website because of their large followers. Nowadays, people follow more influencers than actual friends and trust their recommendations and advice. So, working with influencers will boost your reach and influence when promoting your products.
Millions of shoppers wait for Black Friday Cyber Monday deals to get everything they want on their wish lists. It’s time to prepare promotional content if you have carefully planned your deals and discounts. Effective marketing strategies will help you attract a large group of interested shoppers and get the most out of this sales season. Hold on to these 9 tips and your promotions will stand out from the crowd, and you’ll see your dropshipping business embracing increasing sales success.
Contact Us at Fulfillman Today!
Do you need a reliable drop shipping company for your ecommerce business during the Black Friday Cyber Monday sales? Contact us today at Fulfillman. We specialize in providing excellent and top class Drop Shipping services, Warehouse fulfillment, China sourcing, Third Party Logistics, and many more. Our trusted experts will be available to speak with you and discuss your needs. We guarantee you get quality and excellent services that gives complete customer satisfaction. An amazing experience awaits you.