Product photography involves using a variety of methods to show your products off. These methods entice and catch your customers’ attention in order to purchase from your store. Product photography can be fun and exciting. Although, if not done with the right mindset and tools, it can be overwhelming at some point. As a beginner, when it comes to product photography, there are a lot of things you can learn to start and better your product photography. Here are some of the beginners’ tips that can help.
Get a Great Camera
Product photography is an investment, and the moment you start taking it as one, you begin to see value in your work. To make this investment worthwhile, you need the right set of tools. One important tool that cannot be overemphasized is a “great camera.” This means we aren’t just talking about a low budget phone camera, or low budget professional camera, though you’re still new, and anything that will take a nice photo will do.
To take excellent and high-quality photos, you need to invest in a great camera. Most professional cameras like a DSLR camera have many features that can help in taking and enhancing the pictures. While it is also good to use phone cameras like that of iPhone with high resolution as a beginner, a DSLR camera resolution is way higher.
Edit and Do Touch-Up
For better product photography, there’s a need for small edit and retouch. Product photography doesn’t end after the pictures are taken; it continues until the perfect representation of your product is made. To be better, you need to edit and retouch using editing software like Photoshop. After taking the photos, you’ll need the editing knowledge to add effects, enhance color, control lighting, or remove background from photos. You need to get the best representation of your products as photos for your customers.
Consider a Tripod
This is another important tool for your product photography. Sometimes, we don’t get to focus our camera properly when using the hands, and the results can easily end up as blurry images because the camera is not really focused. This tool – Tripods – can, however, stabilize your camera to ensure no blurry images. Tripods are stands that provide our shoots with stability, consistency, preciseness, and a more professional look. There are many good tripods out there, which you can get for a minimal budget as a beginner.
Ensure Your Product Is Prepared for the Shoot
Imagine you’re going for a photoshoot session with some of your friends, won’t you take some time to prepare? This applies to your product photography too, before taking those shots, you need to prepare your products properly for the shoot. For example, if your products are batch of garments, and they’ve all been delivered from the manufacturer, consider taking some time to ensure the garments are ready for the shoot. Steam and iron them before the shoot. Imagine how they’d look in the shot if they’re not properly ironed. Yuck! Also, you might want to frame your product in the shot, ensure to place it right, taking the right amount of frame.
Take a Photo Editing Class
While it is fun taking pictures, it can be frustrating if the outcome is not the perfect picture that you want. Small editing here and there may solve and enhance this issue, but what if you don’t even know how to edit? Now, that’s a problem. Product photography is an investment, and taking a photo editing class is a way of making your time and money worthwhile. There is so much you can learn by taking these classes, from small edits like saturation to correcting the flaws in your shots to controlling the lighting.
Sell the Story
There’s always a story behind every picture. Creating and telling this story in such a way that the picture and everything around them passes a powerful and clear message to your customers is the main task here. Newcomers in product photography often fail in this task. As a beginner, to ensure better product photography, there’s a need to be creative and capture as much of a tale in your shot as possible.
Try Lifestyle Product Shoot
As a beginner, you shouldn’t be afraid to try out different forms of taking product photography. One of these forms is lifestyle product shots. Even if you’re photographing inanimate subjects, it doesn’t mean you can’t play around with it. Lifestyle product shoot entails showing your product or subject in action, and featuring your product alongside some other subjects. With lifestyle product shoot, a potential consumer imagines themselves in the picture.
Pay Attention to Reflections
Not paying attention to reflections is one of the most common mistakes beginners in product photography make. When taking pictures of your products, you need to take note of the lightings, and ensure your image is not reflecting in the shot. Although specific reflections can be included as part of some images, either make use of the reflection and include it in the image, or remove the reflection altogether.
Product photography isn’t as simple as taking a selfie on your phone. It requires a lot of work, tools, and continuous learning, especially as a beginner in the line. Luckily, above are some of the tips you need to create better product photography. With these tips, you can create beautiful images that sell.
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