Video ads can capture the attention of your customers longer and more thoroughly than any other advertising medium. 85% of brands use video marketing. Producing professional-quality videos are essential to promote your business and brand more dynamically. The reason is that you can’t leverage your brand in places where images and text cannot go, like YouTube. Video production is quite tasking, but it’s worth it once you have the final product. Continue reading to discover some video marketing ads you can use to promote your brand.
Branded Short Film
This is one of the most effective video marketing ads you can use to promote your brand. It is done by creating a short story related to your brand. Then you include your product or service in between. A story will help your customers relate to your brand. Therefore, a branded short film creates an emotional connection with your potential customers.
Interactive videos are also among the most popular video marketing ads. The best part of it is that it increases engagement. It can include options like a sign-up link, click to know more, and so on. That way, you’ll be able to promote your brand beyond your imagination.
Reels, Stories, and Shorts
By now, you probably know that social media advertising is super lucrative. Customers are all over social media platforms. These platforms such as Instagram reels, Facebook stories, YouTube shorts, etc. have now introduced short-form videos. So, if you want to promote your brand and attract new customers, this idea is a must. You can either create this video yourself or pay influencers to make videos for your brand. The bonus you would get from influencers is that you’ll be able to leverage their audience as well.
In-Page and In-Text Videos
In-page videos don’t need a specific video streaming platform. They are placed on the web pages. Meanwhile, in-text videos are placed within a text. They appear between any two paragraphs of an article. It auto-plays when you reach the video and stops when you scroll further. Leveraging on these can help you promote your brand far and wide.
The purpose of a product demonstration video is to flaunt your product or service to your people. It’s about showing off its features, perks, and benefits. Product demonstration videos typically feature a charismatic host that speaks passionately about the product. Animated videos also work well, too. Don’t be afraid to get creative with product demonstration videos if you want to promote your brand.
Comic Content Videos
Do you know that the idea of stand-up comedy is getting more and more popular? These comedians not only make us laugh but also know how to promote a brand in between. This means that you can create funny dialogues, stories, or animation and relate them to your brand. It’s always a good idea to advertise your business and brand in a fun-loving manner.
If your business offers a product or service that isn’t immediately understood, an explainer video on your homepage or a landing page or your website may be just what you need. These videos could feature animation with a voiceover that explains what your business offers to the audience. Note that explainer videos don’t have to be animated. Time lapses of illustrations, a live-action recording, or any other visual way of telling your story are likewise appropriate. You would also be able to promote your brand through that.
Customer Review Videos
Another popular video marketing is customer review videos. You can request your customers to send their video reviews about your brand. In this video, your customers speak about their successful experiences with the brand. This allows other potential/ new customers to see the advantages of existing customers. After that, they will trust you, patronize you, and help you advocate your brand.
Question and Answer Videos
Question and answer video marketing plays an integral role in advertising a business. It does not only promote your brand but also helps you know your customers better. A company or organization can collect questions from customers and answer them in the video. This is a great method of marketing, as it ultimately builds customer-company relationships. Then, you’ll be able to promote your brand.
Advertising is the most essential part of any brand or business. People don’t have the time to read and research a brand. They prefer videos to other mediums. Video marketing ads are more understandable and interesting. They are a must if you want your brand to reach your target audience/ customers. Luckily for you, 8 video marketing ads that you can use to promote your brand have been discussed. This helps customers to know about a brand in a fun and easy way. Therefore, if you really want to promote your brand, you should invest in video marketing for advertisements.
Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of ecommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.