Ever since its establishment some 25 years ago, Amazon has grown to become a force to be reckoned with in the eCommerce industry. With the continual increase in its popularity, more sellers continue to expand their businesses on the platform. As a seller on Amazon, you can improve your income from product sales on Amazon FBA. Follow the tips mentioned below to maximize your income with Fulfillment by Amazon (FBA).
Optimize Your Listings for SEO and Include High-Quality Images
First, you have to adhere to the Amazon SEO algorithm and attract customers with your product listings. Make sure you optimize these listings for keyword relevance. Also, ensure that you properly specify your brand name and product features, such as color, size, and material. Highlight the salient features and uses of the product.
Use High-Quality Images Only
When using Amazon FBA, high quality imagery is vital to promoting your brand and your brand’s products. As such, endeavor to use professional photography in order to entice your audience and prompt them to purchase your product. If you, however, can’t get a professional photographer, you can take the images yourself by doing the following:
- Capture the images with as much natural light as you can get. If you shoot the product closer to a window, it will produce an image with soft light and dark, soft shadows. If you shoot farther away from the window, it produces a more even image with light and brighter shadows.
- Avoid using flash ad configure your white balance to auto.
- Always use a tripod, even if you are shooting with a smartphone. This will prevent the device from shaking while you are capturing the images.
- Use either a white or a light-neutral backdrop. This will provide a seamless background that enables the product to stand out.
- Aim to produce between two and three high-quality images from different angles.
Promote and market your products on any platform that has potential customers that can patronize you. If you are doing this already, kudos to you. If not, do not restrict yourself to amazon alone. Identify the platforms where you can find a host of potential customers. Examples of these are eBay, Etsy, and PPC ads.
You should also look at affiliate marketing on blogs, social media platforms like Facebook, Twitter, Instagram, Snapchat, etc. The most important thing to note when marketing your products on multiple channels is the right channel to invest in. If one doesn’t bring profitable returns, stop putting effort in it and channel it to one bringing much reward.
Since there is no one-size-fits-all technique for investing in marketing platforms, try to approach each platform independently. This will be a great investment for your Fulfillment by Amazon.
Get Reviews and Work with Them
Most customers trust the reviews they read on products since they are personal recommendations from people who have used them. When you receive positive reviews from verified sources, it will improve your brand’s trustworthiness.
Unfortunately, buyers rarely leave reviews after they purchase products online. To circumvent this, use review programs like the Amazon vine program to see how you can improve and boost your sales. Note that seller feedbacks and product reviews enable you to improve your product’s ranking.
Maximize Your Advertising Options
To increase sales on Amazon FBA, it is imperative that you use sponsored ads. This involves creating a strong strategy to increase your presence on the platform without having to worry about keyword optimization. To become a successful seller on Amazon, you have to effectively balance both the manual and automatic campaigns through various PPC strategies. You’ll find that Amazon ads enable you to convert traffic at different points of the sales funnel. However, you have to use it properly.
Effective Inventory Management
If you can stock up your inventory, it will increase your organic ranking on Fulfillment by Amazon. In the past few years, it has become more valuable and relevant to manage your warehouse and inventory. According to the United States Bureau of Labor Statistics, the number of warehouses in the United States has increased by up to 6.8% in the past five years alone.
Handling your warehouse and inventory management alone is time-consuming and can result in errors. You can make the task easier by automating it using appropriate inventory management software. This will enable you to improve your operations and ensure efficiency.
Adhere to the Rules and Terms of Service of Amazon
One of the biggest challenges sellers face on the Amazon FBA platform is account suspension. To avoid having your account suspended, endeavor to stay up to date with the rules and terms of service of the platform. This will also ensure that your account remains in good health.
Customer satisfaction is a vital metric that renders your business more valuable on Fulfillment by Amazon. This is because the platform prioritizes customer communication and satisfaction metrics as they ensure customers have positive experiences. In your Amazon seller account, navigate to the Account health section to see an overview of the customer satisfaction metrics that you have to work on.
There you have it! Above are some essential tips to help maximize your income with Amazon FBA. Fulfillment by Amazon provides opportunities for several ecommerce business owners to leverage on the Amazon platform. On a general note, if you can focus on the aforementioned aspects, you’ll be able to increase customer satisfaction and enhance your profits on the platform.
Contact us today at Fulfillman to know more about our services. We specialize in providing excellent Amazon FBA, Dropshipping, Warehouse Fulfillment, Product Photography, Private Label Dropshipping, China Sourcing, Third Party Logistics, and many more. Our dedicated experts will be available to speak with you and discuss the options available to you. We guarantee you get quality and excellent services that give complete client satisfaction.