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8 Steps to Success with Google Ads

July 29, 2020 eCommerce TipsEntrepreneursSocial Marketing

Reports have shown that over 60% of people click on Google Ads when searching for an item to buy online. Another juicy stat is that a business will average $2 in revenue for every $1 they spend on Google Ads. The good thing is these results can be gotten in less than an hour of startup if you do everything right.

This has made Google Ads the option to go for if you need an instant results ad campaign. Even if it’s your first time using Google Ads, you can start generating sales within the hour of creation. Although it’s not difficult to get things going with Google Ads, it can be quite overwhelming and not yield the best results if you don’t do it the right way. In this article, we will show you some steps you can take to success with Google Ads.

Create a Google Ads Account

The first step towards achieving success with Google Ads is by creating a Google Ads account. You can set up your account at https://ads.google.com/home/ .  The link will take you to a page where all the setup is done. You’d be asked to answer some essential questions like your email address, country, time zone, and of course, the website you want your ads to be going to, which is usually called the landing page.

Choose your Campaign Name and Type

After creating an account, the next step is to choose a campaign name and the type you want for your ad campaigns. It’s pretty straightforward too; you just need to provide a name for your campaign, then when it comes to selecting the campaign type, go for the “Search Network Only” option. You can also uncheck the “Include Search Partners” box for now.

Choose a Location for Your Ads Display

When selecting a location, you have many options available for you. You can go for the option of whole countries, specific parts of the countries, states, cities, or use latitude-longitude coordinates if you want a specific area.

If you’re a local business owner, you may choose your locality as the location for your ads display. This way, only people in your area get to see the ads. Conversely, if you’re selling to a large base of people throughout the country or countries, you can set up your display location to suit this.

Bidding Strategy and Daily Budget

This step is about choosing which bid strategy you will use alongside your desired daily budget. For better results and control, consider changing from default strategy to the option related to set bids for clicks manually. You also get the understand the ways of Google Ads more this way.

The daily budget is the reasonable maximum amount that your bank account can do, and you authorize Google to charge you every day. When setting your daily limit, ensure it’s the amount that your bank account will not go empty if taken.

Choosing Your Keywords

Keywords are the phrases people use in searching on search engines like Google, and when they search with keywords, solutions, and ads would then appear for them based on the keywords they used.

Choosing your keywords is all about ensuring your keywords will match those phrases web users or potential customers will use when doing their searches. To ensure that you get this stage right, always focus on the bull’ s-eye keywords, as they are the keywords that the people searching for a product or services related to yours will definitely use.

Creating an Ad

The ad you will create must be able to catch consumers’ attention when they see it in search results. You should consider using your keyword within the ad headlines too, because people are more likely to click an ad that shows their search phrase.

When you’re done with the headlines, you can provide a short and concise ad description that focuses on the key benefits of your product or service, and then you end it with a strong CTA.

Create a Landing Page that Matches Your Ad

Often people make the mistake of setting up a Google Ad that advertises a special deal and then sending the prospect to their homepage directly instead of a page that talks about this special deal. To get good results and success from your Google Ads campaign, you need to avoid this and create a landing page specifically to match your ad, then send people there.

Set Up Conversion Tracking

To measure your progress with Google Ads, you need to set up conversion tracking for your business. It is a way of knowing how effective those ads you’re paying for is. There are options available for you in this regard – Webform leads, e-commerce orders, calls from website, calls gotten from the ads, etc. Ensure you set all appropriate conversion tracking before turning the ads on.

 

There you go! Above are some of the vital steps towards achieving success with Google Ads. After all these steps, review carefully and ensure everything is in place before making payments. Use bull’ s-eye keywords that people will surely search with, and ensure you write a compelling ad that they’d have no other option but to click.

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