There is no doubt that video marketing is one of the most recent additions to the promotion toolbox. You may still be sceptical. Is it worth considering using videos for promoting your ecommerce business? Do you have enough funds and materials to create and use video content in your marketing? The answer is straightforward: Yes, it’s worth it. Video is one of the most all-around and effective digital marketing tools out there. Here are some reasons why you need video marketing for your ecommerce or dropshipping business.
Video marketing is a wonderful tool to increase sales and amplify your conversions. Research shows that the mean website conversion rate for those who use video is far greater than the rate of those who do not utilize video.
Video marketing can help enhance the understanding of the service or product. In that way, it increases the chances of you making a sale after clients watch a product video.
People Trust Videos
Even when you show potential customers an image gallery of your product or service from each angle, they tend to prefer videos more. When an individual looks at a photo or reads a description, they might be worried that the product or service will not be the same as the one advertised. But with video marketing, they will be able to see the product in all dimensions, and also look at how to properly use the product in real life. In that way, they will be more convinced to purchase the product.
It Can Communicate Emotions
The validity of an advertising campaign can be conveyed in several ways. A video can add passion and make the product more difficult to forget. It is possible to highlight the difference that, after a sale of a certain product, a buyer has more favorable emotions. If a stationary image can display emotions only through a decorated smile, sober facial expression, or distinct body positions, a video can convey several different emotional states more evidently and brightly.
It Can Present Your Ecommerce or Dropshipping Business
Most potential customers will have more trust in your online store if they have an idea of how your company works and lives. Therefore, video publications from corporate occasions, actual work in your office, behind-the-scenes of your products shipping procedure, all these visualizations can generate more trust from potential and current customers and help to create the compulsory positioning of your company.
If people find your video interesting, many of them prefer to share it on social media and therefore expand your reach without additional budgeting on your part. Viral marketing is in this conduit of promotion. Lots of people find sharing videos more satisfying than almost any other digital property.
The Shift towards Mobile Devices
Mobile phones have been integrated into our modern lifestyle. Of all the videos that are being watched worldwide, 75% are on smartphones. Most persons are becoming more engrossed in their work and have less time, so the idea to carry the compatible version of a computer in your pocket is fascinating.
Virtually everything that we can do on a computer, is available on mobile phones, including watching online videos. The malleability of watching a video while on a bus to work, in a restaurant with friends, or the workplace after a meeting is difficult to resist.
Easier to Remember Than Text
Humans are optical creatures. We comprehend and remember information better from watching a video than reading a stationary text. Honestly, the gap between text and video is large. We all remember most of the information that we see in a video and only remember very little when reading it in a text.
No one is saying that you should totally disregard your text content and focus exclusively on videos because text still has some value. It’s more effective to combine your text-based content with videos.
Make Users Spend More Time on Your Site
Reports by some professional bodies have shown that people usually will stay longer on a website that contains a video in it. The mean time spent on pages with a video is 7 minutes and 21 seconds, while the average time spent on pages that do not contain a video is barely 2 minutes and 48 seconds.
A bigger time spent on your website doesn’t always convert into productive things. But, at least your bounce rate will reduce, and your website will have more integrity in the eyes of Google, making it more likely to increase your sales.
You cannot deny that video marketing now is a crucial part of your marketing plan. It can create huge advantages from giving you a better ranking in Google, appealing to your potential customers to increasing your sales. While understanding the necessity of using video marketing is crucial, learning how to effectively use it is even more essential. Just try to make an exciting product video that you can display to your new and existing customers. You can ask help a dropshipping expert for help. Most importantly, make sure that your videos are engaging, compelling, and professional.
Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.