When it comes to selling your products on your dropshipping store, the way your products look matters far more than you think. 75% of online shoppers rely on product photos before deciding on a potential purchase. This is why product photography is important for the success of your dropshipping business.
Do you know that people form their first impression within a mere 50 milliseconds? That’s quite a little time to grab the attention of your potential customers. This means you have to make every second or every millisecond count. You can only do this with amazing photos of your products.
In dropshipping business, great product photographs have the power of converting visitors to buyers. This will ultimately boost your conversions. Continue reading to discover some amazing product photography ideas to help you increase sales in your dropshipping business.
Take a Product Detail or Texture Shot
According to Forbes, 88% of shoppers characterize detailed product content as being extremely important to their purchasing decisions. Brands do this because it works. It gives a truthful look at what customers can expect in your packaging before purchasing. Around 23% of product returns are a result of inaccurate depictions of the product. When doing texture or detailed product shots, let them be realistic and eye-catching. It’s about showing the features of the product and displaying them as pleasing as possible.
Create A Scene
EMarketer found that 83% of online buyers consider photos the most influential factor in making any purchase. When you create a scene, you allow customers to see your products in action. Instead of wondering what it’s like to own an item or product, you share the experience with them. This idea applies to the saying: “Don’t sell the mattress, sell a good night’s sleep.” The environment of your product photo can help customers to imagine themselves using it, which is also going to help you sell more.
Manipulate Your Photos
Photo manipulation is a technique you’ll need more than just a camera to pull off. To manipulate your photos, you’ll need to make use of editing software like Photoshop or Adobe Illustrator. However, this software isn’t as simple as ‘Download and Go’, so you may need to look for some online tutorials on YouTube. Better yet, you could hire a photo editor to help you. Photo manipulation is super useful if you want to get your product’s core offering across cleverly and memorably. That way, you’ll increase your sales.
Show All Product Variations
When customers buy online, they want to look at as many photos as possible. The confidence that your customers develop through this will convince them, that they’re going to be happy with their purchase. As such, it helps, to show all product variations from different angles in your product photos. Never rely on your customers to simply imagine what your product looks like. If your competitors are not using this idea, then this will help you get ahead and sell more.
Customers love to see other people in advertisements and product photos. Research by Toluna says that more than half of people connect more with media that features real people. An even higher percentage, 62.3%, agreed that a brand featuring ordinary, real people will more likely understand its customers. When you feature people in your product photographs, it speaks to your ideal customers. They can recognize themselves in the photograph, and imagine themselves using or wearing your product.
Adding props to your product photos will help to add creativity to the final look. These props could be flowers, objects, trees, or fabric. These props will enhance the visual experience and ensure that your work stands out no matter where they’re placed. And that will increase your sales.
Show Your Personality
Taking photos of your products is not only an opportunity to showcase to your customers, but it’s also a chance to get your personality across. When customers identify you with the personality of your brand, it strengthens your relationship and can encourage a sense of loyalty in them. And because of the trust they’ve built in you, you’ll be on your way to making more sales year in, year out.
Take Shots Of Your Product In Use
Another great product photography idea you can use is to take shots of your products in use. This could be content created by a model or social media influencers. This idea is especially great for products that your customers will need to use actively.
Bonus Tip: If you want to take great product photos, then you should invest in a decent photography setup. This includes finding the right good camera, a tripod, and some artificial lighting if you want to be professional.
In the dropshipping world, the product photography is one of, if not the only way that you can use it to visually grab the attention of your potential customers. Now, even smartphone cameras can take amazing photos. If you want to increase your sales, you have to stand out. Think outside of the box. Adopt the 8 product photography ideas that have been discussed above. Then you’ll be one of the lucky ones who make great sales in dropshipping.
At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.