Do you know that video marketing increases conversions by 80%? The time, effort, and resources used in creating videos for marketing purposes are worth it. It allows you to create a shareable marketing tool, establish higher levels of brand trust, and help you increase sales.

Furthermore, according to statistics, about 86% of businesses are using video in their marketing strategy and 92% of marketers support that videos play a pivotal role in content creation. However, creating videos isn’t all that matters. You need to consistently add some ingredients that would spice up your videos, to make you achieve these successful goals. Continue reading to discover 8 innovative video marketing ideas you can try.

Optimize Your Video Thumbnail with a Smile

The video thumbnail is the most important component to drive a visitor to play or not play your video. The reality is, that we judge books by their cover, and that’s the reason why you need to dress your video by giving it a compelling, play-worthy thumbnail image. The greatest way to ensure people play your video is by using an image of a smiling human making direct eye contact. “Smiling is the outward manifestation of happiness and serves to begin to connect us to others,” says Dr. Adrian Furnham. So smack a smile on your video’s thumbnail and you’ll see a much higher number of plays.

Add Share Buttons to Your Video Player

Do you know that 63% of consumers share branded content with their social media followers? You’re keenly aware of how powerful social media is. You almost start and end your day on these platforms. It might be sad, but it’s true, which is why you need to ensure your video can be easily shared on these platforms.

Combine Videos with Email Marketing Efforts

In marketing heaven, video and email are a match. According to Animoto, just adding the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and decreases unsubscribers by 26%. Adding a video thumbnail to your email boosts the engagement of that email. For instance, if one of your leads views 75% of a product demo video on your website, you could set up a workflow to email that person or alert a sales rep to call that individual.

Edit Your Video Length To Fit Each Different Social Platform

Video is natural content added to any social media marketing approach. One way to get your videos to stand out against your competition is to optimize their length. The length of video allowed on different social platforms varies. Take time to make sure that your video length fits the platform it’s uploaded to so that your audience doesn’t miss out on vital information.

Shamelessly Ask People to Share Your Video

Just asking people to share your video might seem obvious, but be aware that if you put yourself out there, your friends will share your content and help you spread the word. So ask your friends, colleagues, family, and relatives. Of course, asking the contacts who are closely connected to your target market is the strategic place to start, but you never know how people are connected, and a share will go a long way. So, don’t limit the people you ask.

Mention Influencers When You Post Your Videos

Do you mention influencers in your video? Perhaps you’ve cited a tool, platform, or brand. This is another great idea that can help you build exposure to the video that you want to promote. By mentioning these sources when you post videos on your socials, they’ll be far more likely to share them with their followers too, as you’re essentially stroking their ego by creating content that centers around them.

Use Customer Testimonial Video

Leverage the power of social proof by recruiting a great customer to give a brief testimonial or feedback on camera. This adds a personal touch to the videos you use for marketing, which will help you to also attract new customers.

Use Thank You Video

Though, you might be using email or social media to thank your customers, what about video? Interacting with your customers post-purchase helps your business or brand get great word-of-mouth referrals and repeat customers. Once you make your videos, it’s easy to embed or link them to your existing thank you email. Or, if you have a repeat customer who’s been loyal to your brand or a customer who routinely makes large purchases, you should customize a thank you video just for them.

Final Thoughts

Figuring out what will work for you takes a lot of research, but that’s where the ideas you read about here can come in handy. Once you start using these 8 innovative video marketing ideas that have been discussed above to your advantage, you’ll be glad you put in the work. Your business or brand only has great things to gain by adding creative videos to your marketing strategy. Good Luck!

Do you need an expert for your video marketing? Contact us today at Fulfillman to know more about our Video Marketing Services. We have a proven track record of delivering engaging and viral videos for all types of eCommerce video marketing campaigns. Our expert team can help you get the best out of your video marketing endeavors. We guarantee you quality and excellent services.