If you are an e-commerce brand or you own an e-commerce store, you must have known about some e-commerce marketing strategies. However, the question is to which extent do you know them, or to which extent is their capabilities. Below are some essential tips to revolutionize your e-commerce strategy.
Know Your Target Audience
Like it or not, knowing your target audience remains a vital key to running a successful e-commerce business. This strategy allows you to have an idea about what your customers like, how much they earn.
When you know all there is know about your target audience, you will know what they like in terms of delivery, and customer service, and how to further improve on it, should you be lagging. Knowing your target audience is all about having ideas on how to satisfy their needs effectively.
Use the Power of Customer Feedback
Feedbacks serves as a tool with which one can use to improve their services. Remember, your customers’ opinion matters a lot; they are the one that buys from your store after all. Therefore, always ask the customers for feedback. The fact is feedback is the only way to know if customers are enjoying your services.
If they like your services, you’d know, and if they don’t, it gives you the opportunity to make corrections and improvement. Ways of getting customers feedback are – posting surveys with questions about how good they think your services are, using a feedback box, which can be added to the site and following up via email as soon as customers received their products.
Know Your Competition
You need to get to know your competition if you’re going to survive in this e-commerce business. There are no two ways about it, knowing your competition is as vital as knowing your customers. It would help if you did the spying work. Of course, it isn’t to steal their work, it is to know what’s that thing that they are doing, and you are not. If you can know this, you can now incorporate it into your own business in a more improved way.
Embrace Video Marketing
The fact is videos have been known to be more engaging and interactive. Reaching out to customers through engaging product videos would be more effective, and it helps you to strike the right chord with your customers.
When making videos for marketing, you can base the videos on things like your brand stories, the product videos, FAQs- or based on testimonials from some of your customers. You can also embed videos from social media sites like YouTube to your product page; it enhances the page and attracts more customers to your business.
This marvelous work of technology is starting to replace humans as regards conversation with customers. Remember, your customers want prompt answers to their questions or worries. But how do you keep up? Especially if you have customers from different parts of the world.
This is where Chatbots can come in to help you. They can easily identify and respond to customers’ needs. You don’t even need to use many resources on them. With just fewer resources, chatbots will be solving problems in lesser time with no need for human supervision.
Enhanced Payment Methods
Quick and secure payment gateways have been known to shoot up conversion rates and decrease cart abandonment. Your payment page or gateways are an essential part of your store, which needs to be as smooth and effective as possible. When payment gateways are smoother, the rate of customer engagement is higher.
There are numerous payment methods out there; getting them all is not a bad idea as it allows your customers the opportunity to choose their preferred method. Also, having multiple payment methods still wouldn’t be enough if they are not simplified as simple as possible for the customers.
Advanced Product Search
This is another tip to revolutionize your e-commerce strategy. If customers don’t find what they are looking for as quickly as possible, chances are they will exit. However, advanced product search work against this action by the customers. The idea behind this is to provide results based on previous explorations.
Also, voice search has become a growing trend in the digital world, reports have shown that 20% of Google search queries were made by voice, and this percentage will rise to 50% by 2020. This means it is now vital for you to optimize keywords and make it more conversational. Image search is another growing trend; e-commerce businesses can also integrate image search in their mobile apps and websites to improve customers’ experience further.
Personalize the Buying Experience for Customers
There’s a need to make your customers feel homely and welcomed to your store. If customers visit your store, and they feel like your store is built in such a way to helping them pick out the perfect product, chances are they will stay and keep coming back, which will, in turn, put you in an excellent position amongst the competition.
What are the ways by which you can personalize customers’ experience? You can use name personalization in your emails to them, or welcome them back to your store with a personalized name. You can also recommend products to them based on their previous purchases. This way, they feel special that you are concerned about their needs.
There you have it! Above are some great tips to revolutionize your e-commerce strategy! From having a good knowledge of your customers and competition to leveraging tools like feedbacks, chatbots, and advanced search tools. Your e-commerce strategies just got better!
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