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8 Ecommerce Shopping Cart Design Best Practices for Higher Conversion

February 29, 2020 eCommerce Tips

As a store owner, you should know how vital the checkout process is. Have you ever been shopping online, and you get to the checkout page, and find the cart cluttered? How did you feel? The fact is, many customers or visitors often press the exit at this point when they feel confused about the page.

After customers have gone through your store and added whatever they would like to add to the cart, payment is next. Therefore, if you get nothing else right with your online, although we hope not, make sure you get your ecommerce cart design right.

Here are some Ecommerce shopping cart design best practices you to ensure higher conversion on your store:

Keep the Cart Page Sharp and Uncluttered

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As mentioned earlier, cluttered pages often discourage visitors. Only include what’s necessary on your checkout page for a smooth process, things that can clutter the page or make it look too busy should be removed from the page.

Researches have shown that 28 percent of US shoppers found the checkout process was too long, and many other respondents gave reasons that can be addressed by paying more attention to your checkout page.

When a visitor or customer gets to the checkout page, they should see something clean. Some things that clutter the checkout page include social media buttons, continue shopping buttons, navigation buttons to other areas of the site.

Transparency

Transparency in the sense of the total costs a customer will pay. Always be as transparent as possible about total costs, including all extra charges customers may incur. Surprise additional costs like extra shipping fees or unexpected taxes are one of the top reasons for cart abandonment. Therefore, be transparent and detail all costs on the cart checkout page.

Include a Well Detailed Product Summary

Ordinarily, a user should be able to do a quick review of the key information relating to their order on the cart page. To get that high conversion on your store, you need to effectively detail the products a customer is about to pay for. It is essential to know that this information should be brief and concise, so your customers won’t get distracted with unnecessary information.

You should include details like the precise name of the product, a summary of specifications (size, color, capacity, etc.), the quantity (which should be modifiable), order number, product price, total price, shipping details, the available payment options, confirmation that items are in stock at that time, data privacy and security elements, and any other necessary information.

Make Call-to-action Buttons Leap off the Page

With cart design, your call-to-action buttons are important; they are probably the single most crucial element on the page. As each time a user clicks them, they’re a step closer to the final purchase. Ensure the CTA is eye-catchy for a customer to click the offer, and it should be easy to understand. Use a simple, clear message in a button with inviting color focused on the customers to take action.

Leverage Exit Intent to Prevent Cart Abandonment

Probably you notice that some of your customers vanish before check out, you can use exit intent to curb this. If you could preempt their departure with a last-ditch effort to convince them to buy, how would that boost conversions? This is where Exit-intent pop-ups come in.

They are activated when the mouse cursor moves towards the back button or exit cross on the browser or tab. When they pop up, you get the customers to make another decision rather than taking the easy option of hitting the ‘escape’ button.

Use the Option of Live Chat

The live chat option is another excellent idea to leverage. Sometimes, customers abandon their carts due to confusion or not having their concerns or questions answered. This is why you need to include the live chat option on your cart page to prevent this.

It will help you to build trust and remove any final reservations in the customer’s mind. Also, this option is an excellent way of gathering (and acting on) customer feedback to improve the user experience since you have all the history via the chat logs.

Provide Multiple Payment Options for Customers

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Researches have shown that about eight to ten percent of users abandoned their carts because there weren’t enough payment options. If you’re a store owner, and you have customers around the world visiting your store, then you need to include multiple payment options on your checkout page since different payment methods are being used around the world. Visa and MasterCard only may affect your conversion rate.

Show Your Security Credentials

After the inclusion of multiple payment options on your store, people still need to trust your store and your cart design enough to input their credit card details. If they don’t, or they’re having doubts about something, they might leave. Highlight your security credentials by including Trustmarks on your checkout page. 

Ready to increase conversions from your cart? There you have it! The above are some of the e-commerce shopping cart design best practices that you need for higher conversion in your store. The cart checkout page is such an important part of a store; this is where a customer lands after checking your store, and about to purchase a product. The information and designs on it should be clear, catchy, and easy to access.  

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