If you operate an ecommerce or dropshipping business and aren’t seeing much success, it’s possible that your branding needs to be rebranded; this is because branding is one of the most crucial parts of any business, including dropshipping. Here are a few reasons why branding is critical to any company’s success:
- Others will be able to recognize you more easily if you have a strong brand.
- Branding promotes the development of trust and loyalty, both of which are necessary for achieving long-term commercial objectives.
- Branding a company gives it a sense of credibility and professionalism.
If you’re considering rebranding your dropshipping or ecommerce store, here are some tips to get you started:
Enhance the Look of Your Dropshipping Store
It’s not about getting any dropshipping store; you need a professional-looking and inviting dropshipping store; this works with all businesses, including dropshipping businesses through a Shopify site. So, instead of simply selecting a store template and creating a portal for your store, consider the following looking at other popular dropshipping stores, choose the design elements you like from them and incorporate them into your own store. If you can afford it, you can get a professional designer to create customized templates.
Use a Memorable and Attractive Logo
Do you understand why it is critical to name your dropshipping store correctly? It’s because your dropshipping store’s name is what people would use to identify it. Just like your personal name is associated with you. If your marketing strategy is effective, the name will be glued to people’s minds. Every brand has its own logo.
Consider the logos of well-known companies such as Apple, Amazon, and Nike. However, it would be best if you weren’t concerned about cost or time when designing a logo for your company. This is due to the abundance of low-cost and simple logo design options available on the Internet. You can, for example, create your own logo using an online logo maker. With this platform, you don’t require any graphic design expertise or spend a fortune. You can also create your logo in a couple of minutes!
Make the Basic Pages Available
Do you know that many dropshipping stores do not have enough web pages on their site? Making this page available can help enhance trust and give your business a sense of credibility, which is what you need when you are trying to build your brand. No customer food wants to trust a store that doesn’t provide a refund policy, neither would they want to get involved with a store without a customer care or support team. You don’t need to stuff your site with plenty of pages; however, there are a few fundamental pages you should have;
- Contact/Support page
- About Us
- Shipping Policy
- Refund Policy
Make Use of Fonts
Don’t be contented with the default fonts on your online store. Explore with different fonts and see the font that works best for your brand. Note that fonts can have a psychological effect like colors; so it’s vital that you pick the right fonts for your brand.
Provide Excellent Customer Service
A brand’s customer service is crucial. If you want people to return to your dropshipping store and become loyal to your brand, you must strive to offer a positive shopping experience. One thing you can do to achieve this is provide excellent customer service.
According to several experts, customer service is the new brand; this is because in today’s Internet-enabled world, consumers are overwhelmed with options when it comes to brands. As a result, if you fail to match your clients’ expectations or provide poor service, you risk losing a lot of revenue. Instead of worrying about your personal pockets, start thinking about your clients; this will undoubtedly assist you in launching and maintaining your dropshipping business.
Pick a Color Scheme and Stand with It
Each brand has a model book that outlines the design guidelines. This model book also contains information about a specific color scheme that must be used all over. Coca-Cola, for example, uses a color palette centered on the color red (it’s even in the logo).
Additionally, Walmart’s color scheme consists of orange and blue. Choose a color palette that fits your concept when creating a brand for your dropshipping store. To do so, you’ll need to know color psychology and possibly conduct some research on your own.
Use Storytelling to Your Advantage
Companies have traditionally attempted to market products/services via promotional events, advertisements, and other marketing strategies. However, on the other hand, fast-thinking businesses have begun to recognize the value of storytelling. Rather than emphasizing the features/benefits of their products, the brands focus on genuine consumers who have transformed their lives as a result of using them. People engage with brands on a more personal basis with this approach.
Rebranding your ecommerce or dropshipping business may be just what you need to take your business to the next level. Above, we have provided you with some excellent suggestions for branding your dropshipping business. Try them out, and you’ll notice a significant difference in your business operations.
Contact us today at Fulfillman to know more about our services. We provide a wide range of services including Global Fulfillment, Branding, China Sourcing, Drop Shipping, Third Party Logistics, and lots more. Our trusted experts will be happy to speak with you and provide suitable answers to your questions and concerns. A fantastic experience awaits you.