Facebook is currently the largest social networking site in the world, and it will probably maintain its top position for years to come because the network has no direct competition that might knock it off the top spot. When it comes to traffic, Facebook is now in the league of internet giants like Google, YouTube, and Wikipedia.

As we all know, it’s getting harder and harder to ‘be seen’ on Facebook since this powerhouse platform has shifted toward a pay-to-play model over the past few years. But, many people making use of the ad, complain for some weird reasons they keep creating an unprofitable ad, and it seems they are just giving out money to Facebook. In this blog, I will be giving out some hot tips that will the change the way you approach Facebook Advertising. So read on:

• Think about who you’re targeting

This might sound so simple to you, but the fact is that for you to create success and to convert ads on Facebook, you need to reach the right people. You might be reaching a huge number of people, but without reaching the right audience who are open to discovering your content, you will only be wasting money.

• Create unique ad sets for each audience

One of the most underrated and most important features of Facebook ads many people tend to overlook is creating separate ad sets for unique audiences. Its, simple – you can deliver to two completely unique audiences by creating two different ads. The two ads will be completely different, despite the fact that the same item is being pushed.

• Accompany ads with landing pages

Another mistake advertisers make is sending their clients directly to their website or page without pushing them through a landing page. Making use of landing page allows you to maximize your Facebook advertising as it will help you educate your customers before asking them to buy.

•   Use striking imagery

Nicolas Gremion of Free-eBooks.net says “You don’t have to use a shot of your business, product or service, rather use a (relevant if possible) image that will catch people’s eyes and have them read your ad.” People tend to focus more on Facebook ad copy forgetting the image. This is unfortunate, because visual content is far more influential than textual content.

• Establish a bid strategy and budget

Lastly, it is essential that you set a bid strategy and budget for your campaigns because without doing this you will only be spending more than you should. IT is best that you monitor your budget and let Facebook take care of this aspect of your campaign.

If you implement all of these tips, you will maximize the results that you will get from your Facebook ads.