10 Dropshipping Tips to Increase Leads and Boost Your Sales

April 30, 2021 eCommerce TipsEntrepreneurs

For some people, dropshipping may seem like the easiest online business. All they need to do is generate the sale, and their supplier handles the rest process while they make their money. However, dropshipping business isn’t as easy as it appears to be. Out of the millions of online stores, only a few make thousands of dollars in a year. The reason why this happens is that dropshipping business is a highly competitive one.

More sales and high lead conversion rates are important factors for succeeding in dropshipping business. So if you are planning on becoming successful with your dropshipping business, we’ve outlined 10 dropshipping tips to increase leads and boost your sales.

Optimize Your Website for Conversion

You would need lots of traffic to generate sales. You are not likely to make any sale with just a few visitors visiting your store. Ads and SEO strategies work effectively in increasing your website’s traffic.  Ads can increase your traffic within a short period, while SEO strategies gradually bring traffic. The more your website traffic, the more your conversion rate.

Give Detailed Product Description

Most drop shippers make the common mistake of giving out little information on their product pages. While attracting a customer to your product is vital, describing the product is crucial as well. Customers like to know what they are buying. Product descriptions describe how your product can benefit them which convinces them to buy the product. Wrong product descriptions can turn off potential customers. Accurate and detailed product descriptions boost sales.

Create Unique Social Media Content

Social media platforms like Facebook, Twitter, Instagram, etc., are great outlets to market your products to a wide range of audiences. Effective social media marketing has been proven over and over again to increase sales and generate more leads. Creating unique content is part of social media marketing strategies. Social media users constantly seek unique and engaging content. They are also likely to share unique content which increases your audience, increases engagement, and drives traffic to your store. More traffic means more sales.

Offer Free Product Shipping to Your Customers

If you ever ordered a product online before, you’d understand how exciting “free” offers sound. Successful drop shippers commonly use this strategy to generate more sales. This has successfully worked over and over again because free shipping lures customers to buy a product. To ensure you don’t make losses, you can add the shopping cost to the price of the product, and watch how your sales skyrockets.

Build a Prestigious Online Reputation

This tip is effective in increasing lead. Customers would generally want to buy products from a brand they trust. You can build an online reputation by selling high-quality products and remaining consistent. Customer-friendly policies and feedbacks are strategies that keep your customers coming back to buy more products. With a good online reputation, customers are also likely to recommend your brand to their friends and family. This can increase leads and generate more sales.

Provide Product Offers and Discount

With enticing product offers and discounts, you are guaranteed to sell more. Offers and discount attract customers to make purchases and refer other to people to buy as well. Discount bundle deals can make you sell more as customers buy more products from you.

Automate Your Website

Website automation can increase leads and generate more sales. It involves using online tools to perform activities rather than doing them yourself. Drop shippers lose sales sometimes because they forget one thing or the other. With automation, you hardly lose sales because the tools help you carry out your sales process. Automating your business can be in form of targeting emails, reminders, and schedules, posting content, and product ordering process.

Don’t Rely On One Supplier Alone

Drop shippers have little or no control over the outcome of a business. Suppliers handle the major part of the business. You can lose sales when you are unable to place an order with your supplier because the goods are out of stock. Additionally, when your supplier disappoints, you also disappoint your customer and lose that sale.  Having more than one supplier means that you always have a supplier to meet your order when one disappoints you. Having multiple suppliers limits your chances of disappointing customers and increases your chances of making more sales.

Sell Trending, Fast-Moving, and High Demand Products

Some products induce impulse buying than others. There products that customers can easily buy without thinking twice. Products within the price range of $20-$70 are easy to sell. Selling these kinds of products can boost your dropshipping business. You can also use trends to your advantage by selling trending products. Trending products sell fast which can boost sales.

Offer Great Customer Service

Customers largely contribute to the success of your dropshipping business. Automating your business doesn’t necessarily mean leaving customers on their own. With great customer service, you stand out among your competitors and get more returning customers. Giveaways, refunds, and FAQs are ways to offer great customer service.


There you have it! Above are some top dropshipping tips to increase leads and boost sales. Dropshipping is a very competitive business. You need to stand out to be successful. Apply these tips effectively and see how your lead conversion rate increase.

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