According to studies by Justuno, 93% of shoppers consider visual appearance the major factor in their purchasing decisions. If you’re running an ecommerce or dropshipping business, you already know how amazing your products are, but until a shopper has your product in hand, all they have to rely on are the images on your website. Having amazing product photography and quality images can influence the buying decisions of online shoppers. Therefore, you must build an online store that catches their attention and keeps them intrigued. The best way to do this is through amazing product photographs, which is the key to sales. Continue reading to discover some of the amazing product photography tips to instantly improve your images.
Set Up Your Background
Choosing the right background not only keeps the focus on the product you are snapping; it also helps to simplify the editing process, when it’s time for post-production. Try to use a light or white background, it makes it easy to remove unwanted objects and retouch images.
Set Up Your Product
The time to bring your product to light comes to play after choosing the right background. Although, this sounds simple and easy, setting up your product might take a few tries to get the angles, lighting, and position correctly.
Frame Your products
Shooting a product all by itself makes it boring. Ensure you place your products in a frame that helps convey the story. It could be people, flowers, trees, nature, or other different objects. This will create an atmosphere that makes your photos much more interesting.
Use and Adjust Your Light Source
One of the most essential elements in capturing an amazing product photograph is having perfect lighting. Without lighting, neither the product nor the background will appear the way it looks to you in person. A light source shows as many details as possible by getting rid of all the shadows in the image. It also creates some nice reflections to help potential customers see the details in your products.
Set Your Camera Aperture Low
When it comes to showing off products, a lower aperture (a high f/stop) has a lot of benefits. It helps to capture all the details of your product in your shots, and that’s the whole purpose of product photography.
Use a Tripod
To prevent your images from getting blurred due to shaky hands while shooting, use a tripod. Tripods are stands that stabilize your camera. This will make a huge difference in the clarity and quality of your product photographs. Luckily, you can get it for as low as $20 on Amazon, and it will last you for many years.
Take Multiple Shots From Different Angles
It’s time to set your product photography in action. Taking multiple shots from a variety of angles, distances, and positions will show your customers what your product looks like. Additionally, it will give you options when it’s time to edit the images. The beauty of product photography is that you have the chance to take multiple shots and strategically choose the best one.
Edit Your Images
Editing is a skill that can make a significant impact on the quality of your product photos. Once you notice you’ve taken enough photographs, upload them to a computer to see how they turned out, because the small screen on your camera probably might not give an accurate view. You will find it helpful to use software programs like Adobe Lightroom or Photoshop to organize your photos and edit them.
Retouch Your Images
Now is the time for post-production. Retouching your images is a crucial step that will elevate the quality of your product photos from average to being the best they can be. It’s more or less like completing the editing process, and eventually, giving your image that amazing and perfect look.
Optimize Your Photos
Sadly, the larger the image on your website, the slower the page load speed. Time is money. No shopper is willing to wait for an online store that isn’t loading fast. So, you must optimize your images to get the best quality possible, more so keep an eye on the page load speed. Finally, ensure you name your product photographs correctly and keywords that will help improve your search ranking.
Alright, there you have it; a handful of tips to revamp your product photography and start enjoying the rewards. You don’t need to implement all these improvements at once. Creating consistent, high-quality product photographs takes time. Once you achieve the results you desire, you’ll be able to wield your product photography, not only to take beautiful photos but more importantly, create a visually appealing brand and successful ecommerce business.
At Fulfillman, we specialize in offering excellent Product Photography services. We are experts in Ghost Mannequin Photography, Hero Shots, as well as Jewelry Product Photography. Our services are well-detailed and highly professional. We offer the best quality photos that highlights your product in a way that will get your customers to pay attention. Contact us today at Fulfillman to know more about our services. An amazing experience awaits you.